Reviewing past activity

If done in a passive way ("Set it and forget it") PPC can be an expensive, disappointing exercise. It is important that we review past efforts and results.
Online marketing is often a process of trial and error evolving to the most efficient approach over time

We will also review your PPC efforts in light of your other online and offline marketing efforts. Clearly, coordination of message and timing among all your marketing initiatives will create synergy, making the whole greater than the sum of its parts.