Content Creation
Fresh content that utilizes relevant keywords is very important to scoring highly on Search Engine algorithms. New content can be in the form of new products & services, updates to existing products, new features to the website, etc.
A great way to continually provide fresh content is through a blog, which is written by someone within your company. Blog entries will help your website score highly on Search Engines. Blogs are also a good place to exchange links with other sites, which is also helpful for Search Engine visibility. DragonSearch can help you with identifying content developers, or bloggers that can work on a temporary or permanent basis.
That said, we never want to toss out the old content. Old content, including articles, research, etc. should utilize permalinks. Permalinks are for content that remains unchanged indefinitely as part of your website’s archives.
Contact us to find out how DragonSearch can help your company realize its online business goals.
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