Data Capture

Gathering customer information

Effective online marketing depends on the quality of data captured. Whether you wish to establish a full blown CRM system, or just give users the ability to subscribe to your newsletter, data capture strategies and techniques can affect response rates. DragonSearch will help you design systems for acquiring and organizing data online and help integrate it into your in-house databases.

Issues to Consider:

DragonSearch can help you on the strategic or tactical level regarding data capture as it applies to:

Registration
Lead Generation
Survey
Membership Areas
Preference Centers
E-commerce capabilities

How we can help

DragonSearch understands the importance of a strong customer relationship.
One of the keys to developing a comprehensive CRM plan is to effectively gather customer data. This will enable your company to have continued interaction with your customer base for a fraction of the price of a traditional direct mail campaign. It can also serve to increase the effectiveness of your offline efforts.