Information Architecture

Assembling the skeleton

Information Architecture is the blueprint from which information is organized on your website. It’s the result of clear thinking about what people will learn and how they will interact with your organization. More than just a road map, successful Information Architecture blends usability with common sense, structure with efficiency.

DragonSearch professionals will devise an Information Architecture based on your business goals and the user's experience. The goal is for people to enjoy & value your site; and to return to it.

The Issues

Prioritizing content both internally and from a customer's point of view

Assembling content into intuitive groupings

Fulfilling customer expectations

Complementing site structure with navigation

How we can help

DragonSearch will examine all your content as a starting point. We will then use industry Best Practices, a competitive analysis and historical traffic data, if available, to help make suggestions to your architecture.