Andy Groller

Ever since Google first released impression share statistics at the campaign level in AdWords, PPC professionals have been clamoring for similar statistics at more granular levels. During recent discussions with Google representatives, they mentioned that they are actively working on ad group level impression share. Additionally, as Melissa Mackey pointed out on Twitter recently, Google has apparently released keyword level impression share to several very large advertisers. So while we less important PPC’ers continue to wait patiently (or impatiently) for at least ad group level impression share statistics similar to the current campaign level, here’s a little workaround for viewing ad group level impression share. Read the rest of this entry »

As a potential client, it is in your best interest to know whether you’re about to hire a PPC dream team or just another run of the mill PPC management agency. From the other end of the spectrum, as a PPC Kingpin (or Director of PPC if you prefer) it is equally important to assemble your very own PPC dream team. In order to not only attract, but also retain clients it is in your best interest to surround yourself with the brightest and most hard working PPC’ers around.

Intelligence and hard working does not necessarily equate to big name, flashy free agents though. The building of a PPC dream team relies heavily on the “draft” and increasingly difficult player development. In addition, a skill set that goes beyond one single “position” is critical to the success of your client’s performance and the PPC dream team itself. As a result, here are some guidelines to assembling your own PPC dream team. Read the rest of this entry »

PPC management is a team game no matter how you look at it. Whether you have a PPC department of 2+ or one PPC specialist working with other members of the marketing department, there is always more than one. This is applicable to both an agency and in-house setting.

As discussed recently on #PPCChat there are nuances that differ from agency PPC to in-house PPC but at the end of the day a strong team breeds success. Success is measured in wins and losses, or sales and leads for marketers, as it is in all sports. Sorry, we’re not talking little league here when playing your hardest was a win. Read the rest of this entry »

How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really think about how many people engage in this behavior on a daily basis, including yourself.

If you think the numbers are low and don’t care to read further, you may be missing out on a critical aspect of significantly improving PPC performance and overall website usability. Read the rest of this entry »

The Good, The Bad, and The Ugly

Image Courtesy of United Artists

Google AdWords Editor Version 9 was released last Friday and I must admit it’s good. Okay, really good… but not perfect yet. There were a few head scratching moments as I began playing with the new edition.

So without further ado, here’s an unofficial review of AdWords Editor Version 9.

The Good

Sitelink Extensions…FINALLY!

It only took Google over a year, but they finally made AdWords Editor capable of creating, updating, and removing AdWords sitelink extensions. PPC industry experts have been requesting this ever since sitelinks were released in November 2009, so I’m not quite sure why Google took so long in creating this capability within its desktop application. I understand there is a certain order of prioritization when making updates to AdWords Editor, but when sitelinks have statistically been proven to dramatically affect click through rates you begin to wonder what other capabilities had higher priority than this in previous version upgrades. Read the rest of this entry »