Google is Taking Our Data…. Kinda By now you’ve probably heard that Google announced its expansion of secure search to clicks on paid ads. So what does this mean for AdWords advertisers? In the grand scheme of things, not a whole lot. As Larry Kim pointed out in Search Engine Watch, paid search query data isn’t going away any time soon. We will still have the Search Terms report in the Google AdWords interface, and will keep the ability to … Continue reading
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Andy Groller is the Director of Digital Advertising at DragonSearch. A prominent thought leader on new digital advertising developments and strategies, Andy also manages a team of certified strategists that operate at the forefront of today’s PPC and conversion optimization industries. When he’s not diving into stats or starting a new landing page test, Andy can be found spending time outdoors with his wife and daughter.
Andy has been quoted in numerous publications including:
Blog Posts by Andy Groller
Do you use Google to find products and services? Do your customers do the same thing, hopefully looking for the products and services your business offers? There are over 1 billion searches every day on Google, so of course they do! Next question: you want to increase customers and sales, right? Of course you do, but how do you do it strategically without spending an exorbitant amount on marketing, especially in the digital age?
Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical statistics to analyze when optimizing for e-commerce performance improvements, such as cost, revenue, e-commerce conversion rate, and ROI. It’s important to note that all of … Continue reading →
Good or Bad News for Your AdWords Campaigns? Google AdWords Enhanced Campaigns are coming in late July for everyone using Google AdWords advertising. For those that are not familiar with Enhanced Campaigns, Google made the official announcement in February that an ‘upgrade’ to AdWords campaign settings, targeting, and bidding would be released to make account management and reporting much easier for the multi-device world in which we now live. Aimed at small to medium businesses (SMB’s) who run their own … Continue reading →
You’ve created a Facebook ads campaign. You check out the Google analytics. Huh? What are all those page views from San Francisco and North Carolina doing there, with no clicks and 100 percent bounce rates? That’s what puzzled PPC Director Andy Groller. Continue reading →
Ever since Google first released impression share statistics at the campaign level in AdWords, PPC professionals have been clamoring for similar statistics at more granular levels. During recent discussions with Google representatives, they mentioned that they are actively working on ad group level impression share. Additionally, as Melissa Mackey pointed out on Twitter recently, Google has apparently released keyword level impression share to several very large advertisers. So while we less important PPC’ers continue to wait patiently (or impatiently) for … Continue reading →
As a potential client, it is in your best interest to know whether you’re about to hire a PPC dream team or just another run of the mill PPC management agency. From the other end of the spectrum, as a PPC Kingpin (or Director of PPC if you prefer) it is equally important to assemble your very own PPC dream team. In order to not only attract, but also retain clients it is in your best interest to surround yourself with … Continue reading →
PPC management is a team game no matter how you look at it. Whether you have a PPC department of 2+ or one PPC specialist working with other members of the marketing department, there is always more than one. This is applicable to both an agency and in-house setting. As discussed recently on #PPCChat there are nuances that differ from agency PPC to in-house PPC but at the end of the day a strong team breeds success. Success is measured in wins … Continue reading →
How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really think about how many people engage in this behavior on a daily basis, including yourself. If you think the numbers are low and don’t care … Continue reading →
The Good, The Bad, and The Ugly Google AdWords Editor Version 9 was released last Friday and I must admit it’s good. Okay, really good… but not perfect yet. There were a few head scratching moments as I began playing with the new edition. So without further ado, here’s an unofficial review of AdWords Editor Version 9. The Good Sitelink Extensions…FINALLY! It only took Google over a year, but they finally made AdWords Editor capable of creating, updating, and removing … Continue reading →