8 Google Analytics Custom Reports for AdWords E-Commerce Success

Andy Groller

Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical…

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Google AdWords Enhanced Campaigns

Andy Groller

Good or Bad News for Your AdWords Campaigns? Google AdWords Enhanced Campaigns are coming in late July for everyone using Google AdWords advertising. For those that are not familiar with Enhanced Campaigns, Google made the official announcement in February that an ‘upgrade’ to AdWords campaign settings, targeting, and bidding would be released to make account…

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Facebook Ads: Facebook Tests All Destination URLs

Andy Groller

You’ve created a Facebook ads campaign. You check out the Google analytics. Huh? What are all those page views from San Francisco and North Carolina doing there, with no clicks and 100 percent bounce rates? That’s what puzzled PPC Director Andy Groller.

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Google AdWords Impression Share for Ad Groups

Andy Groller

Ever since Google first released impression share statistics at the campaign level in AdWords, PPC professionals have been clamoring for similar statistics at more granular levels. During recent discussions with Google representatives, they mentioned that they are actively working on ad group level impression share. Additionally, as Melissa Mackey pointed out on Twitter recently, Google…

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PPC Management: How to Assemble a PPC Dream Team

Andy Groller

As a potential client, it is in your best interest to know whether you’re about to hire a PPC dream team or just another run of the mill PPC management agency. From the other end of the spectrum, as a PPC Kingpin (or Director of PPC if you prefer) it is equally important to assemble your…

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PPC Management: How to Know When You’re Hiring a PPC Dream Team

Andy Groller

PPC management is a team game no matter how you look at it. Whether you have a PPC department of 2+ or one PPC specialist working with other members of the marketing department, there is always more than one. This is applicable to both an agency and in-house setting. As discussed recently on #PPCChat there are nuances…

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The Importance of Tracking Site Search in Google Analytics

Andy Groller

How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really…

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Google AdWords Editor Version 9

Andy Groller

The Good, The Bad, and The Ugly Google AdWords Editor Version 9 was released last Friday and I must admit it’s good. Okay, really good… but not perfect yet. There were a few head scratching moments as I began playing with the new edition. So without further ado, here’s an unofficial review of AdWords Editor…

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