Google AdWords Certified
Google Analytics Certified
Microsoft adExcellence Certified
Sitelink extensions, which are the ability to display up to 4 additional headlines and links within high quality/positioned AdWords ads (example below), were released by Google in November 2009 and since then have become extremely popular among Pay Per Click managers. This shouldn’t surprise anyone given the impact sitelink extensions have on increasing click through rate significantly in comparison to ads that don’t utilize this extension type.
SMX East is one of, if not THE, premier east coast event for the search marketing industry. It is essentially a gathering of the greatest minds in the PPC, SEO and Social Media worlds of marketing. Or for those that aren’t involved in these fields, a convention for geeks.
Nonetheless, SMX East provides unbelievable learning opportunities for the novice PPC specialist up to the most experienced PPC expert. Going even further, SMX East allows for tremendous networking opportunities between those in the industry, thus generating even more thought provoking discussions outside of the vast array of sessions offered over the 3 days starting October 4th.
I learned a lot at last year’s event and hope to learn even more this year while taking advantage of the aforementioned networking opportunities. That said, I’ll be sharing this tremendous insight and knowledge offered by the greatest minds in the PPC industry via Twitter throughout the 3 days of SMX East. If you are unable to attend SMX East, please be sure to check out my Twitter feed @Andy_G_PPC from October 4th through the 6th for as much info as I can fit into a 140 character limit on the sessions I’m attending.
Last year’s SMX East offered a good smattering of PPC related sessions; however this year offers a full course Thanksgiving feast that can send any person into a food coma. That said, here’s a look at the top 5 sessions I’m definitely looking forward to: Read the rest of this entry »
So a little over a week ago the world stopped turning for a few minutes and Twitter almost literally blew up with the hastag “Google Instant”. As most everyone has probably heard by now, Google fully released its new feature titled Google Instant which basically updates search results automatically, both paid and organic, as a user types their search query. Some of you that have been living under a rock for the past week are probably thinking to yourselves “so my computer wasn’t totally wigging out and flashing constantly”. No folks that was just Google being Google and totally messing up everybody’s internet searching status quo. Read the rest of this entry »
Que the “bom bom” from Law & Order Special Victims Unit.
June 22nd, 2010
1600 Amphitheatre Parkway
Mountain View, CA 94043
Image Courtesy of Warner Bros. Pictures
As the PPC managers arrive at the scene of the crime, they find a bloodied and battered AdWords Report Center lying on the floor barely breathing. The culprit behind this vicious beating has left writing all over the room in which the victim lay, almost like a scene from The Shining:
“All work and no changes make Google a dull boy”
As the PPC managers leave the scene with the victim on a stretcher, they can only whisper to one another, “he’s a goner”. Read the rest of this entry »
Anyone who uses Google to search (pretty much the entire world right?) has probably noticed something different at the top of most Google search results lately.
Image Courtesy of McDonald's
If you are one of the few that hasn’t, well then it may be time to get your eyes checked because Google Sponsored Links has gone purple. Or is it pink?
In any case, the traditional pale yellow background of Google sponsored links is a thing of the past as of late July. So instead of being the 800 lb gorilla of search, I think it may be more appropriate to call Google the 800 lb blob of search in ode to the character in the image on the right.
Nonetheless, changing the background color of Google sponsored links for AdWords ads can have a significant impact on AdWords advertising, both for the positive and negative.
Read the rest of this entry »