PPC Buzz of the Week for Friday 2/19/10
When the agreement between Microsoft and Yahoo was first announced back in July 2009, I had offered my opinion, insight, etc into how this could affect the landscape of PPC in this post. For the last 7 months both corporations have been at the mercy of the US Department of Justice and European Commission in approving this agreement. That is until today.
The Yahoo and Microsoft Search Alliance, or Microhoo as it was called a few months ago, finally achieved regulatory clearance in both the US and EU. Did they really have to call it The Yahoo and Microsoft Search Alliance, though? I kind of see the concept they’re going for in terms of not making it look like one company is better than the other, in addition to giving off the perception they’re joining forces to do combat with Google. In all honesty it has a little too much Soviet Union feel to the name though, but in the end it is probably better than Microhoo. Read the rest of this entry »