PPC Buzz of the Week for Friday 3/5/10
Due to the 2 feet of snow we received up here in the Hudson Valley last week, plus about 2 and a half days without power, the Buzz took a little detour last week right up to Lowe’s to find a generator. In any case, I wanted to focus solely on conversions and the sheer importance behind identifying and tracking them when it comes to PPC.
Conversion, as defined by Google AdWords help center is “when a user completes an action on your site, such as buying something or requesting more information.” This is all fine and good from Google’s perspective, but let me take a step back for a moment and let you in on a little secret as to what a conversion is from the perspective of both an advertiser and PPC manager. Read the rest of this entry »