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Andy Groller

Andy Groller is the Director of Digital Advertising at DragonSearch. A prominent thought leader on new digital advertising developments and strategies, Andy also manages a team of certified strategists that operate at the forefront of today’s PPC and conversion optimization industries. When he’s not diving into stats or starting a new landing page test, Andy can be found spending time outdoors with his wife and daughter.

Andy has been quoted in numerous publications including:
Marketing Land
Website Magazine
Vocus
Software Advice

Follow Andy on Twitter @AndyGroller and Google+. Also connect with Andy on LinkedIn.
Andy Groller

Blog Posts by Andy Groller




Conversion Tracking – From Application to Zip File

March 5th, 2010

PPC Buzz of the Week for Friday 3/5/10 Due to the 2 feet of snow we received up here in the Hudson Valley last week, plus about 2 and a half days without power, the Buzz took a little detour last week right up to Lowe’s to find a generator. In any case, I wanted to focus solely on conversions and the sheer importance behind identifying and tracking them when it comes to PPC. Conversion, as defined by Google AdWords … Continue reading

What Do Social Media Privacy Concerns And Your Insurance Rates Have In Common?

February 23rd, 2010

Well, Your Last Tweet May Have Jacked Up Your Home Insurance Please Rob Me. Wait, hold on. PleaseRobMe.com. That’s more like it. In the new era of social media privacy concerns, the folks at ForTheHack pretty much exposed popular/next-big-thing Foursquare (the location-based, social media…ummmm, game, I guess) as a giant “Please Loot Me Silly” target on your house or apartment. PleaseRobMe.com cleverly takes the updates of the Foursquaring masses and repurposes them as “opportunities” to access an empty abode. For … Continue reading

The Yahoo and Microsoft Search Alliance

February 18th, 2010

PPC Buzz of the Week for Friday 2/19/10 When the agreement between Microsoft and Yahoo was first announced back in July 2009, I had offered my opinion, insight, etc into how this could affect the landscape of PPC in this post. For the last 7 months both corporations have been at the mercy of the US Department of Justice and European Commission in approving this agreement. That is until today. The Yahoo and Microsoft Search Alliance, or Microhoo as it … Continue reading

New Google Quality Score Realizations, New Yahoo Search Ad Features, and Reasoning Behind AdWords Ad Extensions

February 12th, 2010

PPC Buzz of the Week – Friday 2/12/10 Y!our Ads According to this article from AdWeek.com, Yahoo unveiled two new search ad features this week: Y!our Ads and Yahoo Search Assist ads. Essentially, Y!our Ads (nice play on words/grammar by the way) takes into account a user’s search history and serves text ads based upon that history rather than displaying ads only when specific search phrases are entered into the Yahoo search function. The other “unveiled” feature is integrating ads … Continue reading

Using Offline Advertising For Long-Term Search Engine Ranking Boost

February 9th, 2010

Google’s Personalized Search Results & Other Links Between On- and Offline SEOMoz posted recently about how “Personalization of Google Results Creates a Huge Advertising Opportunity.” As usual, Rand Fishkin is on to something. Essentially, the concept involves using offline (or traditional advertising mediums) to tell people to take a specific action online. In this case, Fishkin suggests that directing viewers/listeners to Google a brand name that will “bias” future related search results towards that brand. And it’s all possible thanks … Continue reading

PPC Consumes an Internet Marketer’s Life

February 5th, 2010

PPC Buzz of the Week – Friday 2/5/10 I usually highlight some noteworthy topics, posts, and other industry information within the PPC Buzz every week. So I decided to push these ideas to the back burner for one week and focus on something a little more upbeat and creative: how an internet marketer knows they’ve been in PPC way too long. I must admit that I got this idea from several Tweets I’ve seen lately, so I’ll try to give … Continue reading

Paid Search from Apple, Google Analytics Certification, & AdWords Loophole

January 29th, 2010

PPC Buzz of the Week – Friday 1/29/10 The Sleeping PPC Giant: Apple Think hard for a second about what could possibly bring Google to its knees and reshape the paid search landscape. First thought that came to my mind… an act of God. In all seriousness though, I couldn’t really answer this question prior to reading this post by Laurie Sullivan. If Apple would exhibit the same technological savvy with a paid search platform that it is conducting with … Continue reading

Two Ways PPC Can Bridge the Divide with SEO and Social Media

January 26th, 2010

With a Little Creativity, Paid Search Ads Can Have Real Effects on Organic Campaigns I’m brand new to the wonderful, fascinating world of Pay Per Click advertising. I was nudged from the SEO and Social Media side of things over to paid search a couple of weeks ago.  Through my experience with SEO and social media, I had grown to understand that those two disciplines and PPC were naturally opposed to each other.

Google Ad Product Extensions: Do Searchers Care?

January 22nd, 2010

PPC Buzz of the Week – Friday 1/22/10 For another week we’re going to focus on a single PPC topic, with this one coming up as a result of some interesting statistics surrounding one of our ecommerce PPC clients. This ecommerce client has been using the new Google Product PlusBox, or Product Extensions depending on who you ask, feature for AdWords ads with some rather surprising results. We first blogged about the Product PlusBox feature in a PPC Buzz post … Continue reading

Click to Call Google Mobile PPC Ads

January 15th, 2010

PPC Buzz of the Week – Friday 1/15/10 We’ve decided to take a slight deviation from the normal buzz worthy topics to focus on one single PPC related topic this week: the coming attraction of click to call mobile phone ads. As of today there is no information on the Inside AdWords blog about this upcoming release, but below you’ll find the information I received just last week from Google. Coming Soon: Click-to-Call in Ads on Mobile Devices with Google … Continue reading

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