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Claudia D'Arcy

Claudia Corrigan D’Arcy began her “career” online over 10 years ago with the introduction of broadband internet service at her home. After mastering the nuances of online forums and message lists, founding, creating and managing various communities was second nature. As the internet grew, so did herself taught skills including early adaptation of social media as a tool used to get her message across and the community building and grass roots organizing skills that were created through new media. When blogging burst onto the online zeitgeist, she quickly joined the ranks.

Blog Posts by claudia




The Paradox that is Google Plus: Why I Love Google and Why I Hate Google

February 21st, 2012

I love a good paradox, I really do. Which is good because I often think my whole life is contained in a huge paradox of sorts. I am a marketer that actually dislikes the root concept of marketing. I spend my time on social media, but in a large group I’m not that social. I love the work I do, but I hate change and online marketing is always changing. And at any given time (often simultaneously),I love Google and … Continue reading

Newsweek’s Mad Men Advertising Issue; When Social Media Collaboration Changes Cultural Values

January 19th, 2012

An Inside Look at What the Newsweek Mad Men Advertising Issue Means Ad Age wrote this week about how Newsweek is reviving its 1960s design for a special ‘Mad Men’ issue. At DragonSearch, we have been working on a whole introspective on old vintage advertisements in, oddly enough, our own “Mad Men” theme which has been running for quite a while. Now I have to admit that while I don’t watch Mad Men, I do have a good appreciation for … Continue reading

Social Media Integrations Part Two

January 12th, 2012

This is part two of Social Media Integrations of 2012 where I discussed the hopeful future use of QR codes in advertising and beyond. Now I will discuss the integrations I would like to see made at Facebook. The Most Needed Facebook Update Ever: Facebook Integration of Events, Places, Pages, and Communities The third item on my integration wish list is for Facebook to merge their data sources. Right now information comes from far too many places: Facebook Place Pages are … Continue reading

Social Media Integrations of 2012

January 6th, 2012

QR Codes in Advertising, Facebook and Beyond It is pretty safe to say that I have integrated social media into my life.  Social media permeates my work, my home, my family, and my social interactions. Even if I decide to take time offline, I still know the ways that I could be incorporating social media marketing into everything I do. Being that I spend my days using social networking for business and personally, then reading about new technology and tools, … Continue reading

What Domestic Violence Awareness has Done to Advertisements: No More Women Being Spanked!

December 28th, 2011

Once upon a time, it was considered perfectly acceptable for men to spank women, especially if the woman being spanked was that man’s wife. This Chase and Sanborn Coffee ad is really advertising their form of a stay fresh lid that will keep their coffee ever so fresh.  Rather than speak of the benefits of having fresher coffee, they threaten “woe be unto you” and visually show how perfectly coifed wives will be spanked by their husbands if their coffee … Continue reading

Business Relationships: Sometimes Dragons are from Mars and Clients are from Venus

November 23rd, 2011

Yes, it’s business and no, it’s not personal; but there really should be an emotional connection between a marketer and client. When I say emotional connection, I don’t mean that you have to get all over each other’s personal life and do dinner; Continue reading

How to Set Up Your Social Media Accounts & NOT Regret it in the Morning

October 5th, 2011

Simple Social Media Basics to Make Both our Lives Easier Despite the hold outs, we know that social media is here to stay especially for small businesses in these times.  It does seem like finally almost everyone is jumping on the bandwagon and starting to get the idea. You better get involved in social in some way or your business will be left behind. Plus for a small business, social media marketing can be a low cost alternative to traditional … Continue reading

Newest Facebook Page Update Unrolled

February 10th, 2011

No more do I shy away from personally interacting with something I actually would like because I admin a page and cannot just be ME. No more do pages with multiple admins need to wonder who posted what or have conversations within that look like bizarre episodes of speaking to oneself..or, as many have done.. be stuck using initials or other means of identification so other visitors can begin to understand. Continue reading

Reflections on DragonSearch’s Social Media Workshop

February 7th, 2011

A posse of Dragons gave a small workshop on using Social Media for promotions. We were talking to many first time users so it starting with “How to Sign Up for Twitter”. It’s supposed to be VERY BASIC.

Due to the nature of Social Media, a mere 6 days later half of the information in the presentation about using Facebook pages is all wrong because Facebook unrolled a MAJOR change to the way their PAGES work!

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A Marketer’s View of BlogHer

August 12th, 2010

What I Learned from BlogHer ‘10 Yes, I am still recovering from BlogHer ’10 in NYC.  As a blogger first and marketer second, I have known about BlogHer for years, so I could not miss the chance to be part of  the conference now that it was conveniently in my backyard.  As an internet marketer, it was very good to send someone from the office to observe how the brands interacted with the 2500 women bloggers at the conference. I … Continue reading

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