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Claudia D'Arcy

Claudia Corrigan D’Arcy began her “career” online over 10 years ago with the introduction of broadband internet service at her home. After mastering the nuances of online forums and message lists, founding, creating and managing various communities was second nature. As the internet grew, so did herself taught skills including early adaptation of social media as a tool used to get her message across and the community building and grass roots organizing skills that were created through new media. When blogging burst onto the online zeitgeist, she quickly joined the ranks.

Blog Posts by claudia




The Paradox that is Google Plus: Why I Love Google and Why I Hate Google

February 21st, 2012

I love a good paradox, I really do. Which is good because I often think my whole life is contained in a huge paradox of sorts. I am a marketer that actually dislikes the root concept of marketing. I spend my time on social media, but in a large group I’m not that social. I love the work I do, but I hate change and online marketing is always changing. And at any given time (often simultaneously),I love Google and then I hate Google.

Needless to say, Google plays into all and Google Plus touches on all. After acknowledging that I naturally resist change and grumbling as it is in my nature, I got over myself and spent some serious time trying my best to find my happy place on Google Plus.   Read the rest of this entry »

Newsweek’s Mad Men Advertising Issue; When Social Media Collaboration Changes Cultural Values

January 19th, 2012

An Inside Look at What the Newsweek Mad Men Advertising Issue Means

Ad Age wrote this week about how Newsweek is reviving its 1960s design for a special ‘Mad Men’ issue. At DragonSearch, we have been working on a whole introspective on old vintage advertisements in, oddly enough, our own “Mad Men” theme which has been running for quite a while. Now I have to admit that while I don’t watch Mad Men, I do have a good appreciation for most things retro and this one article (that basically advertises for ads in an upcoming issue of styled advertisements based on a  TV show about advertisers – ha! say that ten times fast) says a whole lot about advertisement and marketing. What’s even more interesting is that while the article is about retro advertisements and Newsweek, this Ad Age piece says much more about marketing today. Read the rest of this entry »

Social Media Integrations Part Two

January 12th, 2012

This is part two of Social Media Integrations of 2012 where I discussed the hopeful future use of QR codes in advertising and beyond. Now I will discuss the integrations I would like to see made at Facebook.

The Most Needed Facebook Update Ever: Facebook Integration of Events, Places, Pages, and Communities

The third item on my integration wish list is for Facebook to merge their data sources. Right now information comes from far too many places:

Facebook Place Pages are fed into the Facebook database via Localeze. These are pumped in automatically and often are duplicates of a business or brand page on Facebook. While Facebook does have an internally mechanism to claim a Place page, having duplicate pages does dilute the activity and invites confusion to users . This also seems to confuse business owners, as I don’t often see place pages claimed by businesses! Granted one can claim a place page and then have it combined to their actual Brand page, but it’s not all that simple. Read the rest of this entry »

Social Media Integrations of 2012

January 6th, 2012

QR Codes in Advertising, Facebook and Beyond

It is pretty safe to say that I have integrated social media into my life.  Social media permeates my work, my home, my family, and my social interactions. Even if I decide to take time offline, I still know the ways that I could be incorporating social media marketing into everything I do.

Being that I spend my days using social networking for business and personally, then reading about new technology and tools, I have put together a little list of things I would like to see. It’s not a case of full on social media predictions or a report of how Gary Vaynerchuck, Chris Brogan and Others think social media will change in 2012, but rather, improvements that IMHO, are really needed (AKA make my life a whole lot easier!). Read the rest of this entry »

What Domestic Violence Awareness has Done to Advertisements: No More Women Being Spanked!

December 28th, 2011

Once upon a time, it was considered perfectly acceptable for men to spank women, especially if the woman being spanked was that man’s wife.

This Chase and Sanborn Coffee ad is really advertising their form of a stay fresh lid that will keep their coffee ever so fresh.  Rather than speak of the benefits of having fresher coffee, they threaten “woe be unto you” and visually show how perfectly coifed wives will be spanked by their husbands if their coffee is “flat or stale.”   No matter how much one might adore their cup of joe, we do now wonder how the threat of bodily harm would inspire a person to choose one coffee brand over another. This vintage ad demonstrates the level of acceptance that society felt overall towards men who spank their wives and of spousal abuse in general, not so very long ago. Read the rest of this entry »

Business Relationships: Sometimes Dragons are from Mars and Clients are from Venus

November 23rd, 2011

The Subtle, Yet Emotional Dance Between Business Partners

Yes, it’s business and no, it’s not personal; but there really should be an emotional connection between a marketer and client.  When I say emotional connection, I don’t mean that you have to get all over each other’s personal life and do dinner; but it’s a relationship and like all relationships, to be healthy, there needs to be a strong foundation. Relationships are between people – not between institutions –  the companies might have the contract, but the people involved need to make it work.

Every relationship starts from a mutual demand or need for something.  It’s not as cold and clear cut as your marketing company wants your business (and the money it brings in) and you need the marketing services (and the money it brings in). While a personal relationship, whether friendship or romantic might have very different needs than a professional relationship between  internet marketers and a brand, the needs, such as more website traffic, or better search engine rankings or a more engaged social presences, should be clearly defined  as a goal that both parties are actively working towards.  Without that goal, the parties involved might very well be working towards opposite ends.
Read the rest of this entry »

How to Set Up Your Social Media Accounts & NOT Regret it in the Morning

October 5th, 2011

Simple Social Media Basics to Make Both our Lives Easierpassword-denied-access

Despite the hold outs, we know that social media is here to stay especially for small businesses in these times.  It does seem like finally almost everyone is jumping on the bandwagon and starting to get the idea. You better get involved in social in some way or your business will be left behind. Plus for a small business, social media marketing can be a low cost alternative to traditional media. Read the rest of this entry »

Newest Facebook Page Update Unrolled

February 10th, 2011

Why Facebook will Always Equal Change

Just 6 days ago,  we put together a basic slide presentation for a small social media workshop. In it, we addresses various ways people could use  Facebook Pages for networking and how best to do so for causes, or small business,  or local event promotions.

Today, the major Facebook Page update went live and practically EVERYTHING about Facebook networking in that presentation is WRONG! Everything we said about Facebook pages is wrong. And almost every tip and trick we gave is now, you guessed it, wrong.

“Everything changes, nothing remains without change.”

Read the rest of this entry »

Reflections on DragonSearch’s Social Media Workshop

February 7th, 2011

Local Promotions Through Twitter and Facebook

Last Friday, a small posse of Dragons went forth to give a small basic presentation on using Social Media for promotions.  We were talking to many first time users so it was really basic..like starting with “How to Sign Up for Twitter” basic which was needed as approximately a third of our audience did NOT have Twitter accounts.local-promtions-phoenicia

The whole purpose of the presentation was to help the local small town of Phoenicia garnish votes since they are currently #6 in the running  for  the “Top Ten Coolest Towns in the U.S.A.” by Budget Travel!” It’s quite a prestigious honor and can help boost the whole area’s tourist economy. Plus, when neighboring Saugerties won a few years ago, they got a sign on the  New York State Thruway exit.  Nice!

The presentation was sponsored by the Emerson Resort & Spa, was held in their conference facilities right outside the town of Phoenicia and was free to attend. So, while, we did stick to the basics, overall our Social Media Workshop seemed to go well for those who came to see it in person..   Read the rest of this entry »

A Marketer’s View of BlogHer

August 12th, 2010

What I Learned from BlogHer ‘10

Yes, I am still recovering from BlogHer ’10 in NYC.  As a blogger first and marketer second, I have known about BlogHer for years, so I could not miss the chance to be part of  the conference now that it was conveniently in my backyard.  As an internet marketer, it was very good to send someone from the office to observe how the brands interacted with the 2500 women bloggers at the conference. I was thrilled to be the sacrificial lamb.

After surviving both Sparklecorn and Cheeseburger parties, I have regrouped and have begun to think about the brands we represent at DragonSearch and what we can do next year.  Blogher’11 will take place at the San Diego Convention Center in California, and my chances of attending will be much greater if I go wearing my marketer hat!  I like California, so with this handy guide, I can make suggestions to some of our bigger accounts about how to appeal to the hoards of Bloggers at BlogHer. Read the rest of this entry »

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