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Deidre Drewes

Blog Posts by Deidre




Disconnected: My Week Without a Smartphone

October 22nd, 2012

I remember my very first smartphone. At the age of 20, I was provided a Blackberry Curve during my employment with AT&T Mobility. Once I went Blackberry, I never went back. At one point, I carried two Blackberry devices at the same tame (albeit unnecessarily). Up until recently, my Android device was my savior. From checking Facebook regularly to using GPS to navigate my way from Upstate New York to Brooklyn, there was barely an activity I could perform without my trusted smartphone by my side.  Essentially, my phone was an extra appendage. Read the rest of this entry »

SDL|SM2 by Alterian Review: A Brand Monitoring Tool Priced to Fit

September 24th, 2012

In my initial social media monitoring tools comparison piece, I had noted that SM2 by Alterian did not receive a full review as I had never completed a demo of the tool. Upon publishing, the team at SM2 (or SDL|SM2) reached out to me with their sincerest apologies for what I assumed to be a snafu in the contact form submission process. Having a few of my peers ask if I had any experience with Alterian, I was excited to finally check out the product in action for the ongoing social tool review series. Read the rest of this entry »

Brandwatch Review: A Social Media Monitoring Tool for Agencies

August 13th, 2012

Alas! The Brandwatch review you have all been waiting for! At this point, I am facing social media monitoring tool burnout. However, the following review is written with much love and thought based on time spent learning (almost) every inch of this product.  In my tireless search for the Holy Grail of brand monitoring tools, Brandwatch was anointed the agency choice on behalf of DragonSearch. To win this coveted title, BrandWatch had to meet a demanding list of requirements. Without further ado, I present to you my in-depth analysis and review of Brandwatch: Read the rest of this entry »

Radian6 Review: Great for Brands, Not for Agencies

August 10th, 2012

During my initial endeavor into researching social media monitoring tools, Radian6 was intentionally left out. Why, you ask? Once upon a time, DragonSearch used Radian6 for a client and—as a whole—we were dissatisfied with the navigation and user interface. However, I’ve received quite a few requests to review Radian6 from my peers, so I decided to give the company another shot. Read the rest of this entry »

Affordable Social Media Marketing Intelligence: Alerti Review

July 30th, 2012

I must admit, with every social media monitoring tool I review the bar gets raised a little bit higher. The social media marketing intelligence services offered by Alerti are by no means exempt from my scrutiny. However, for a reasonably priced tool, Alerti has quite a bit to offer. Read the rest of this entry »

A Comparison of Social Media Monitoring Tools: The Search for the Holy Grail

July 18th, 2012

Once upon a time at a digital marketing agency far, far away, an ambitious Dragon ventured on a seemingly never-ending quest to find the Holy Grail of all social media monitoring tools. Despite the obstacles ahead, the Dragon soldiered on in search of the one social media tool to rule them all. The Dragon was me and the journey—albeit long—did not extend further than my own desk. After many months of sales calls and demonstrations with eleven different companies, I have pooled my data and identified the good, the bad and the so-so of social media monitoring. Read the rest of this entry »

Meltwater Buzz Review: Social Media Monitoring Tool With Value

June 14th, 2012

Meltwater Buzz by the Meltwater Group is the latest social media monitoring tool to undergo extensive research by DragonSearch.  Meltwater Buzz fell into my lap long after my social media tool research had come to a close; however, I made an exception for the love of the Internet. Luckily, Meltwater Buzz has quite a bit to offer for the price point. Read the rest of this entry »

Sysomos MAP & Heartbeat: 2 Social Media Monitoring Tools, 1 Company

May 31st, 2012

My first encounter with Marketwire’s Sysomos tool dates back to about a year ago during BlogWorld 2011 in NYC. During one of the sessions on social media, the presenter was asked about what social media monitoring tools they preferred. After Sysomos was mentioned, Ric Dragon signaled to me to take note of the tool. I sent a tweet to the company and it was fielded by Sheldon Levine—the community manager at Sysomos, Inc. Sheldon—who was also at BlogWorld— introduced me to the Heartbeat and MAP tools during a lunch break. For a brief time, Heartbeat was the choice tool at DragonSearch for one specific client. Due to our prior positive experience, Sysomos was immediately cited as an option when sourcing a social media monitoring tool to use at an agency level.

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Visible Technologies Review: An All-in-One Social Media Tool

May 21st, 2012

As mentioned in my review of Sprout Social, I recently completed a thorough test of social media monitoring tools for our agency. Of the tools tested, Visible Technologies was the most comprehensive. For boutique and national Internet marketing agencies, Visible Technologies offers a set of features that covers almost every potential client need. My Visible Technologies review covers the pros and cons—albethey minimal—of this social media monitoring tool. Read the rest of this entry »

Sprout Social Review: Foursquare Marketing Tool for Local Companies

May 3rd, 2012

As the first of my forthcoming series on social monitoring tools, I want to preface this Sprout Social review with a background on how I heard about the social media management tool . As a digital marketing agency, DragonSearch has used a plethora of paid and free services to monitor the social presences of our clients. However, the one thing we were missing was a social media management tool that did everything and could be implemented ubiquitously across our client base. The word “everything” was later broken down into a spreadsheet consisting of 30 desirable features that an agency like our own would desire in a comprehensive tool.

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