Smartphones are used for so many purposes…e-mail, text, web surfing, calendar reminders, social media, maps, photos, gaming, notes, etc. So, what happens when a smart phone junkie loses access to her phone for a whole week? Deidre Drewes was inadvertently forced to find out. Continue reading
Blog Posts by Deidre
Tags: Cell phone in rice, Life without a smartphone, Living without a smartphone, Old flip phone, Water damaged cell phone, Wet cell phone in rice
Posted in Integrated Digital Marketing | No Comments »
So many tools! Read DragonSearch’s latest social media monitoring tool review. This week: SM2 by Alterian as reviewed by Deidre Drewes. She finds a lot right and very little wrong with it. Could be a good choice for your business. Continue reading →
And the winner is…BrandWatch. After an exhausitve review of many, many social media monitoring tools by our own Deidre Drewes, DragonSearch has landed on BrandWatch as our tool of choice. Why you ask? So many reasons. Read on! Continue reading →
DragonSearch’s Deidre Drewes reviews Radian6 from Salesforce and finds that while impressive, it’s not ideal for agencies. Continue reading →
I must admit, with every social media monitoring tool I review the bar gets raised a little bit higher. The social media marketing intelligence services offered by Alerti are by no means exempt from my scrutiny. However, for a reasonably priced tool, Alerti has quite a bit to offer.
Once upon a time at a digital marketing agency far, far away, an ambitious Dragon ventured on a seemingly never-ending quest to find the Holy Grail of all social media monitoring tools. Despite the obstacles ahead, the Dragon soldiered on in search of the one social media tool to rule them all. The Dragon was me and the journey—albeit long—did not extend further than my own desk. After many months of sales calls and demonstrations with eleven different companies, I … Continue reading →
Tags: social media analytics tools, social media management tools, social media monitoring, social media monitoring tool, social media monitoring tools, social media monitoring tools comparison, social media reporting tools, Social Media Tools, social media tools for business, top social media monitoring tools
Posted in Social Media in Marketing | 59 Comments »
Meltwater Buzz by the Meltwater Group is the latest social media monitoring tool to undergo extensive research by DragonSearch. Meltwater Buzz fell into my lap long after my social media tool research had come to a close; however, I made an exception for the love of the Internet. Luckily, Meltwater Buzz has quite a bit to offer for the price point.
Tags: Meltwater, Meltwater buzz, Meltwater buzz review, Meltwater group, Meltwater review, social media management tool, social media tool review, The meltwater group
Posted in Social Media in Marketing | 2 Comments »
My first encounter with Marketwire’s Sysomos tool dates back to about a year ago during BlogWorld 2011 in NYC. During one of the sessions on social media, the presenter was asked about what social media monitoring tools they preferred. After Sysomos was mentioned, Ric Dragon signaled to me to take note of the tool. I sent a tweet to the company and it was fielded by Sheldon Levine—the community manager at Sysomos, Inc. Sheldon—who was also at BlogWorld— introduced me … Continue reading →
Tags: marketwire sysomos, social media monitoring tool, social monitoring tool, Sysomos, Sysomos heartbeat, sysomos inc, sysomos map, sysomos pricing, sysomos review, sysomos twitter
Posted in Integrated Digital Marketing | 2 Comments »
As mentioned in my review of Sprout Social, I recently completed a thorough test of social media monitoring tools for our agency. Of the tools tested, Visible Technologies was the most comprehensive. For boutique and national Internet marketing agencies, Visible Technologies offers a set of features that covers almost every potential client need. My Visible Technologies review covers the pros and cons—albethey minimal—of this social media monitoring tool.
Tags: all in one social media tool, best social media monitoring tools, brand monitoring tool, monitoring social media tools, social media monitoring tool, social media monitoring tools, social media monitoring tools comparison, top social media monitoring tools, Visible technologies, visible technologies review
Posted in Social Media in Marketing | 5 Comments »
As the first of my forthcoming series on social monitoring tools, I want to preface this Sprout Social review with a background on how I heard about the social media management tool . As a digital marketing agency, DragonSearch has used a plethora of paid and free services to monitor the social presences of our clients. However, the one thing we were missing was a social media management tool that did everything and could be implemented ubiquitously across our client … Continue reading →
Tags: foursquare marketing, foursquare tools, location based services, social media management tool, sprout social, sprout social inc, sprout social media, Sprout social review, sprout social reviews
Posted in Social Media in Marketing | 5 Comments »