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Deidre Drewes

Blog Posts by Deidre




Disconnected: My Week Without a Smartphone

October 22nd, 2012

Smartphones are used for so many purposes…e-mail, text, web surfing, calendar reminders, social media, maps, photos, gaming, notes, etc. So, what happens when a smart phone junkie loses access to her phone for a whole week? Deidre Drewes was inadvertently forced to find out. Continue reading

SDL|SM2 by Alterian Review: A Brand Monitoring Tool Priced to Fit

September 24th, 2012

So many tools! Read DragonSearch’s latest social media monitoring tool review. This week: SM2 by Alterian as reviewed by Deidre Drewes. She finds a lot right and very little wrong with it. Could be a good choice for your business. Continue reading

Brandwatch Review: A Social Media Monitoring Tool for Agencies

August 13th, 2012

And the winner is…BrandWatch. After an exhausitve review of many, many social media monitoring tools by our own Deidre Drewes, DragonSearch has landed on BrandWatch as our tool of choice. Why you ask? So many reasons. Read on! Continue reading

Radian6 Review: Great for Brands, Not for Agencies

August 10th, 2012

DragonSearch’s Deidre Drewes reviews Radian6 from Salesforce and finds that while impressive, it’s not ideal for agencies. Continue reading

Affordable Social Media Marketing Intelligence: Alerti Review

July 30th, 2012

I must admit, with every social media monitoring tool I review the bar gets raised a little bit higher. The social media marketing intelligence services offered by Alerti are by no means exempt from my scrutiny. However, for a reasonably priced tool, Alerti has quite a bit to offer.

A Comparison of Social Media Monitoring Tools: The Search for the Holy Grail

July 18th, 2012

Once upon a time at a digital marketing agency far, far away, an ambitious Dragon ventured on a seemingly never-ending quest to find the Holy Grail of all social media monitoring tools. Despite the obstacles ahead, the Dragon soldiered on in search of the one social media tool to rule them all. The Dragon was me and the journey—albeit long—did not extend further than my own desk. After many months of sales calls and demonstrations with eleven different companies, I … Continue reading

Meltwater Buzz Review: Social Media Monitoring Tool With Value

June 14th, 2012

Meltwater Buzz by the Meltwater Group is the latest social media monitoring tool to undergo extensive research by DragonSearch.  Meltwater Buzz fell into my lap long after my social media tool research had come to a close; however, I made an exception for the love of the Internet. Luckily, Meltwater Buzz has quite a bit to offer for the price point.

Sysomos MAP & Heartbeat: 2 Social Media Monitoring Tools, 1 Company

May 31st, 2012

My first encounter with Marketwire’s Sysomos tool dates back to about a year ago during BlogWorld 2011 in NYC. During one of the sessions on social media, the presenter was asked about what social media monitoring tools they preferred. After Sysomos was mentioned, Ric Dragon signaled to me to take note of the tool. I sent a tweet to the company and it was fielded by Sheldon Levine—the community manager at Sysomos, Inc. Sheldon—who was also at BlogWorld— introduced me … Continue reading

Visible Technologies Review: An All-in-One Social Media Tool

May 21st, 2012

As mentioned in my review of Sprout Social, I recently completed a thorough test of social media monitoring tools for our agency. Of the tools tested, Visible Technologies was the most comprehensive. For boutique and national Internet marketing agencies, Visible Technologies offers a set of features that covers almost every potential client need. My Visible Technologies review covers the pros and cons—albethey minimal—of this social media monitoring tool.

Sprout Social Review: Foursquare Marketing Tool for Local Companies

May 3rd, 2012

As the first of my forthcoming series on social monitoring tools, I want to preface this Sprout Social review with a background on how I heard about the social media management tool . As a digital marketing agency, DragonSearch has used a plethora of paid and free services to monitor the social presences of our clients. However, the one thing we were missing was a social media management tool that did everything and could be implemented ubiquitously across our client … Continue reading

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