This is the time of year when writers and editors everywhere are working on blog posts and articles about what social media experts are saying is going to be “the thing” for 2014.
CEO and co-founder of DragonSearch, Ric Dragon has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. He is a sought-after speaker, having spoken at numerous marketing and technology conferences. Ric is also a regular guest columnist for Marketing Land, and Social Media Monthly.
Blog Posts by Ric Dragon
Friend and marketer Ty Sullivan questioned the relevancy of this Capital One ad. He suggested there was marketing disconnect. I, on the other hand, think the ad is, if not the work of an advertising genius, pretty clever.
How we deal with children has changed dramatically since my youth, and if you were to believe the stories of our parents, even more so since their day. The paddles hanging behind my teachers’ desks had one-inch holes drilled across the surface, and when asked why, we were told so that the paddle moved more swiftly, more painfully, with less air resistance.
As a young couple in the 70’s, my parent’s library consisted of a closet bookshelf. I developed my love of reading by carefully studying the pages of the Manual of the Medical Department of the U.S. Navy, Jansen’s History of Art, Kahil Gibran’s The Prophet, and I’m OK, You’re OK, by Thomas A Harris MD. Although the Navy manual and the art history book may have been more rarefied, the latter two were ubiquitous in homes across the country at … Continue reading →
In the course of my job, I often study the social media goings-on of major brands. I mean, I really dig in and study what they do. I’ve discovered some companies doing a superb job, like Maersk , Sony Professional, Cisco , and the Ritz-Carlton. Too often, though, I find brands thrashing about without a cohesive strategy.
The role of “Community Manager” in technology goes back to the late ‘90’s, when many organizations recognized that they needed some help in managing their online discussion boards and other Internet-related communications. By 2001, it had become a more common job title, used at organizations like Weight Watchers and Consumer Reports. Fast forward twelve years later, and we find the phrase in countless articles, books, blogs, conferences, and groups – and of course, job titles. Why on earth would two … Continue reading →
I’ve been writing a few guest posts on other blogs this past year. To me, a fair amount, although my friend Lisa Barone heartily scoffed at the number. I’m fortunate to be able to make this a central part of my job! By the way, the list below is a List.ly list. I’ve written a post at Marketing Land on List.ly and its benefits.
When Tim Sander’s speaks to a room of people, he evokes the preachers of the southern Baptist church. That might in part be due to the slight southern drawl he adopted from his childhood home of Texas and the speaking cadence he may have heard in those churches, but his message is also that often found in Sunday morning homilies.
There are many social media sites in which when a user tags a web page, the system looks for images on the web page to use as a featured image. You can see this in effect when you link to a web page in Facebook – you are then free to choose an image on the target page to use as a featured image. If an image is not inline, however, but positioned as a background graphic, that image won’t … Continue reading →
We’ve had time lately to work on some of our organization thinking… including the drafting of our core values. We’ve spent some good time discussing these – and believe that none can be taken away and still retain our identity. There are human endeavors that take away from the world, others that neither add nor subtract, and then others that create positive value. When you take two things and create more by adding them together – that’s creating positive value. … Continue reading →