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Improve Your Social Media Processes and Get Customers To Stay Forever -Social Marketology How to Maximize Your SEO, Blog, And Social Media Presence

Selected Accomplishments

Author
DragonSearch Manual of Online Marketing
Social Marketology

Speaker

SMX East and Advanced
Blog World
BrandsConf
Public Relations Global Network
Biz Buzz Social Media Conference
CMS Expo
Brite Conf
reThink (Oslo)
Hawaii Seminar
SobCon

Guest Blogging/Articles
Marketing Land
Pivot Conference
Social Media Monthly
SEOMoz
SparkSheet

Radio & Podcasts
WTBQ
Blogcast Radio
Grandma Mary Show.
I am speaking at SMX East
I am speaking at SMX Social Media Marketing


Ric Dragon

CEO and co-founder of DragonSearch, Ric Dragon has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. He is a sought-after speaker, having spoken at numerous marketing and technology conferences. Ric is also a regular guest columnist for Marketing Land, and Social Media Monthly.

His book, Social Marketology, was published by McGraw-Hill in June 2012 and has received positive reviews. His previous book, The DragonSearch Online Marketing Manual is also available.

Please connect with Ric Dragon on: Twitter | LinkedIn | Facebook | Plaxo | Google+

And in case that's not enough... Ric Dragon's Art | Speaking Bureau | Speaking Schedule

Ric Dragon

Blog Posts by Ric Dragon




From Artist to CEO to Artist; The Evolution of a Dragon

December 1st, 2014

On December 31st, 2014, I’ll be stepping down as the CEO of DragonSearch, and will be refocusing on my work as an artist. Several years ago, Eta Ivkovic, our general manager here at DragonSearch, agreed that we should leave work a little early, and attend a meet-up in Manhattan where a couple of authors were reading from their new books. Over beers and hors-oeuvres, I chatted with an acquisitions editor; a conversation that concluded with an invitation for me to … Continue reading

Augury, Predictions, and Prognostications in Social Media

January 15th, 2014

This is the time of year when writers and editors everywhere are working on blog posts and articles about what social media experts are saying is going to be “the thing” for 2014.

Semiotic Pie

January 13th, 2014

Friend and marketer Ty Sullivan questioned the relevancy of this Capital One ad. He suggested there was marketing disconnect. I, on the other hand, think the ad is, if not the work of an advertising genius, pretty clever.

Punishing Customers

November 19th, 2013

How we deal with children has changed dramatically since my youth, and if you were to believe the stories of our parents, even more so since their day.  The paddles hanging behind my teachers’ desks had one-inch holes drilled across the surface, and when asked why, we were told so that the paddle moved more swiftly, more painfully, with less air resistance.

You’re OK, Now Let’s Make Change

September 26th, 2013

As a young couple in the 70’s, my parent’s library consisted of a closet bookshelf. I developed my love of reading by carefully studying the pages of the Manual of the Medical Department of the U.S. Navy, Jansen’s History of Art, Kahil Gibran’s The Prophet, and I’m OK, You’re OK, by Thomas A Harris MD. Although the Navy manual and the art history book may have been more rarefied, the latter two were ubiquitous in homes across the country at … Continue reading

Why You Need Social Media Strategy

September 9th, 2013

In the course of my job, I often study the social media goings-on of major brands. I mean, I really dig in and study what they do. I’ve discovered some companies doing a superb job, like Maersk , Sony Professional, Cisco , and the Ritz-Carlton. Too often, though, I find brands thrashing about without a cohesive strategy.

The Complete Social Media Community Manager’s Guide

January 29th, 2013

The role of “Community Manager” in technology goes back to the late ‘90’s, when many organizations recognized that they needed some help in managing their online discussion boards and other Internet-related communications.  By 2001, it had become a more common job title, used at organizations like Weight Watchers and Consumer Reports. Fast forward twelve years later, and we find the phrase in countless articles, books, blogs, conferences, and groups – and of course, job titles. Why on earth would two … Continue reading

Ric Dragon Guest Posts

December 19th, 2012

I’ve been writing a few guest posts on other blogs this past year. To me, a fair amount, although my friend Lisa Barone heartily scoffed at the number. I’m fortunate to be able to make this a central part of my job! By the way, the list below is a List.ly list. I’ve written a post at Marketing Land on List.ly and its benefits.

Pins of Desire

September 9th, 2012

When Tim Sander’s speaks to a room of people, he evokes the preachers of the southern Baptist church.  That might in part be due to the slight southern drawl he adopted from his childhood home of Texas and the speaking cadence he may have heard in those churches, but his message is also that often found in Sunday morning homilies.

Web Development Tip: Logos Up Front:

September 7th, 2012

There are many social media sites in which when a user tags a web page, the system looks for images on the web page to use as a featured image.  You can see this in effect when you link to a web page in Facebook – you are then free to choose an image on the target page to use as a featured image.  If an image is not inline, however, but positioned as a background graphic, that image won’t … Continue reading

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