I’ve seen so many online marketing campaigns planned and run in an isolated way; without considering integrating all marketing efforts to ensure their marketing campaigns are maximized to their fullest potential. We have had many prospects come to us looking for Search Engine Optimization (or other) services and not sharing their overall marketing strategy because they didn’t realize that SEO is not a standalone channel.  SEO should be integrated with the overall marketing strategy; be it online or offline marketing. Read the rest of this entry »

For the past couple of days, I’ve been enthusiastically describing how impressed I was with  MozCon Day 1 and MozCon Day 2, in which I share some of the strategies and tactics I learned, that you may find useful for your online marketing campaigns.

Seattle, home of the SEOmoz MozCon Seminar

At the end of Day 3 most MozCon attendees I talked to were just as eager as I was to go back to the drawing board and start implementing what we’ve learned at SEOmoz’s seminar. Below I share some of the takeaways from Day 3.

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Getting a hug from Roger Mozbot

Yesterday I enthusiastically described how impressed I was with SEOmoz’s advanced internet marketing seminar in my recap of MozCon Day 1. Day 2 was equally packed with awesome marketing strategies and tactics that we SEOs could take home and start implementing immediately into our online marketing campaigns. Also be sure to also check out my recap of MozCon Day 3, which was just as filled with ground-breaking crucial new information as the first 2 days. Read the rest of this entry »

Advanced Internet Marketing Seminar: Recap of SEOmoz’s MozCon 2011 Conference in Seattle

Beautiful Seattle is home of SEOmoz and the MozCon Conference

What an awesome internet marketing seminar SEOmoz’s MozCon 2011 in Seattle was! The speakers, all impressively smart and highly respected experts in the online marketing industry, presented the audience with much more than advanced SEO training and search engine optimization tips.

There were tons of innovative marketing strategies, approaches, philosophies, down and dirty tactics Read the rest of this entry »

I saw these advertisements in Toronto and thought that they were the coolest ads for job recruitment. They not only inspired me, but also made me think about how companies approach creating ads for their job openings, and the significance of them in attracting the right job candidates. Furthermore these ads become part of the company’s overall branding.

Creative open position ads attract creative job applicants... and my daughter.

Applying originality and crafting creative job ads will do a lot more for your business then just attract applicants for you openings. It will also position your company as an inventive organization that applies creativity to everything they do, including making sure that they draw great employees.

We give a lot of thought and allocate numerous resources to advertising our businesses, services and products, and planning our Internet marketing campaign goals and strategies. But one of the key components of a successful business is the right employees. Read the rest of this entry »