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Etela Ivkovic

As Director General at DragonSearch, Etela often finds herself energetically wrapped up in maintaining the DragonSearch team spirit, overseeing workflow, and the overall progression of DragonSearch. Etela was the first fire breathing Dragon (as the team likes to refer to themselves) at DragonSearch in 2007 and had a key role in growing the company and has been overseeing employee development and productivity ever since. Her passion resides in Search Engine Optimization (SEO) and possesses a SEO Master Certification from MarketMotive. Etela attends numerous workshops, webinars and conferences in order to stay current on the SEO market changes. Hailing from the late Yugoslavia, Etela has lived in countries including Hungary, Austria, Germany and the United States. Etela now works from the DragonSearch offices in Kingston, NY. She is a super-passionate ice skater and traveler, and loves hiking and spending time with her husband and daughter. Twitter: @etela. Connect with Etela on Google+
Etela Ivkovic

Blog Posts by Etela




Advanced SEO & Social Media, Tools & Digging Deeper

March 6th, 2014

Kevin Mullett Guest Speaking at DragonSearch

Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!

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Audience Engagement Strategies – Increasing Blog Commenting

December 6th, 2013

Simon Heseltine, Director of SEO at AOL/Huffington Post Guest Speaking at DragonSearch – Part 3

How can we increase our audience’s engagement with our blog? What can we do to help build and encourage conversation and sharing? What does our audience care about and what will make them want to leave a comment on our blog?

After sharing his extensive knowledge and experience about mobile and event marketing, Simon Heseltine, Director of SEO at AOL, talked to #usDragons about audience engagement strategies. Simon’s team works with all AOL brands on organic audience development.

Simon Heseltine guest speaking at DragonSearch.

Simon Heseltine discusses SEO with usDragons.

Read more about other topics Simon talked about in these posts:

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Live Event Marketing Strategies with AOL’s Simon Heseltine

December 4th, 2013

AOL/Huffington Post’s Simon Heseltine Guest Speaking at DragonSearch – Part 2

Crafting an effective event marketing strategy is an involved process; planning the event, working out cross promotional arrangements with sponsors, targeting and engaging with the attendees, widening the reach to other relevant audiences, etc. It all takes time. All of the ”busy work” that encompasses marketing an event can create time constraints making it difficult to find the bandwidth to think about original ways to promote and cover the event.

DragonSearch’s guest speaker, Simon Heseltine, Director of SEO at AOL, shared some of his experiences and tactics with his awesome presentation that covered event marketing strategies, mobile usage stats and trends based on their “7 Shades of Mobile” research study, and AOL’s efforts to understand “the perfect comment.”

Simon Heseltine presentation about digital marketing at DragonSearch.

We shared more about Simon’s presentation at DragonSearch in the following post:

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Mobile Marketing; Trends, Strategies and Statistics with Simon Heseltine

November 22nd, 2013

Simon Heseltine, Director of SEO at AOL/Huffington Post Media Group Guest Speaking at DragonSearch – Part 1

Mobile marketing is certainly a hot topic. Mobile usage trends and statistics are proving to marketers that mobile is not the future, it’s here right now. Strategies must integrate mobile into our overall digital marketing campaigns today. DragonSearch’s guest speaker, AOL’s Director of SEO Simon Heseltine has been digging deep into mobile marketing trends and strategies, event marketing and understanding “the perfect comment”. When Simon was visiting DragonSearch he shared his enthusiasm and experiences and got #usDragons excited with his presentation and knowledge sharing on these topics.

Read more about Simon’s presentation at DragonSearch in the following post:

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Google Plus Hangouts & Twitter Chats for Marketing

October 21st, 2013

#SocialChat’s Michelle Stinson Ross Guest Speaks at DragonSearch

These are exciting times when, thanks to social media, brands are able to connect with customers in a personal way and interact directly with them. Through these conversations companies are not only establishing their reputation and authority, but are also learning about their customers. Learning more about the audiences in turn impacts businesses in several areas, including customer care and marketing. Read the rest of this entry »

Using the Keyword Planner Tool for SEO, Content Marketing and Social Media Strategies

August 1st, 2013

The initial reaction of many in the digital marketing industry to Google “taking away” the Keyword Tool and Traffic Estimator Tool was a concern over whether or not we will still be able to do keyword research for SEO, content marketing, and social media purposes. Read the rest of this entry »

Building a Learning Organization

July 3rd, 2013

In the early 1990’s, the life that my husband and I knew ended and a series of enormous changes started. Our country was ripped apart by a brutal civil war and along with millions of others, we started on a journey that would redefine us, the way we lived and the way we saw life. Change is frightening. It displaces us and we are not sure what to do to get that firm ground of familiarity back under our feet. In order to keep going we had to not just learn to accept change and adopt as quickly as possible, but we also experienced that embracing change opened up new horizons for us. I’ve grown to love change because it offers new opportunities to explore, rethink, reinvent and improve. It’s not a coincidence that I ended up working in digital marketing, an industry in which change is the only constant. It’s a challenge and a blessing.

Shem speaking to DragonSearch employees about the need to never stop learning.

Shem talks about why learning has to become a lifestyle.

Google is rolling out 400-500 algorithm updates in a year to an algorithm that is secret, marketing and customer care are changing due to social media, people’s behavior and expectations are changing due to the new media and ways of communicating with brands.

What does this mean for us as digital marketing professionals? We have to embrace change, be sponges and soak in all the knowledge we can get our hands on. Constant learning needs to be part of our DNA.

Ric Dragon, CEO of DragonSearch, has always been dedicated to endless learning. As DragonSearch was born, his drive and passion for being and autodidact became one of our foundational values and we never stop looking for ways to deepen and ingrain this learning lifestyle into our employees.

Another big challenge for dynamic organizations is that not everyone is dedicated to constant learning. So leaders need to work hard on creating an environment that encourages and expects constant learning.

This is why we decided to invite Ric’s good friend, Shem Cohen, who is an organization development consultant to speak at DragonSearch about building a learning organization. Read the rest of this entry »

Advanced SEO Training and Workshop at Webgrrls New York City

February 18th, 2013

The invitation to present an advanced search engine optimization training in New York City for Nelly Yusupova and the amazing community of Webgrrls International was an honor for DragonSearch.

Webgrrls is an on- and off-line community dedicated to helping professional businesswomen succeed by providing networking events, training and learning opportunities.

This blog post contains the presentation and will outline the workshop Josepf Haslam and I prepared for the evening of learning SEO and understanding how it fits into the bigger marketing and business-planning picture. Read the rest of this entry »

Google’s Disavow Links Tool – To Use or Not to Use?

October 31st, 2012

DisavowedOn October 16, 2012 Google introduced a new tool that makes it possible for you to disavow links to your site. As link pruning has become an important part of the recovery from the Penguin algorithm update,  many sites that used to charge (or maybe not charge) for adding links,  have discovered a profitable business in charging ( $20 – $32 per link in our experience) for removing those low quality, spammy links that are hurting sites. Getting rid of these links is even more time consuming, costly and difficult than building links. Jason White wrote about his experience with analyzing and cleaning up links in his post “Link Building Strategies of Yosemite Sam Meet Google’s Disavow Tool.”

To Disavow or Not to Disavow?

One of our clients, who came to us after they got hit with both Panda and Penguin, was excited to jump in and have us use the Google disavow tool. After some explanation and education, they realized that this tool should not be our first step. It is not a shortcut.

Google's disavow links tool.

Google’s disavow links tool.

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Keyword Rich Domain Names – Should You Invest?

October 4th, 2012

Having keywords in a domain name used to be a powerful way for securing top rankings in the search engines. Exact-match domains (the domain name matches the keyword “blue widget” exactly, i.e. bluewidgets.com), have been considered quite influential for rankings but partial-match domains (the domain contains the keyword but only partially matches it, i.e. darkbluewidgets.com) used to perform as well. Because of this they’ve been used and abused by many companies trying to gain top rankings largely thanks to the keywords in the domain.

9/28/2012 – Exact Match Domain Google Algo Update

On September 28th, Matt Cutts, head of Google’s web spam team announced that Google was rolling out an algorithm update which will reduce low-quality exact match domains in the search results.

On 9/28/2012 Matt Cutts tweeted about the exact match domin algo update

Matt Cutts’s tweet about the exact match domain algo update on 9/29/2012

According to Matt this update will Read the rest of this entry »

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