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Jason White

Who is Jason White? Cycling, high-fives, copious coffee consumption and burrito judging is where he starts. Director of SEO at DragonSearch is where Jason continues. He has been actively involved in many different forms of marketing including: branding, print and media buys, guerrilla marketing, pay per click, mobile campaigns, email marketing, reputation management and his favorite, search engine optimization. His role evolves as the field changes but his core skill sets enables Jason to draw from previous experiences, connecting multiple platforms to create holistic campaigns that deliver results. Jason has spoken at Search Marketing Expo, New York University and the Mid-Hudson Valley Digital Marketers with work featured on Search Engine Journal, The Marketology Blog and interviews appearing on Inc., CNBC, WordStream, CIO and Techwyse. Follow Jason: Google+ and Twitter LinkedIn
Jason White

Blog Posts by Jason White

What is Social Schema?

January 29th, 2015

A recent question from a new hire created a ton of laughter at DragonSearch. “J, I noticed on that call [we just finished] that you kept referencing Social Schemas. I’m assuming that those are things like Open Graph and Twitter Cards, but I wasn’t sure as I haven’t heard this term before. Did you hear it at a conference or did you make it up?” “Heh, heh, ha, yeah, I’ve gotten that feedback before but have never really been sure … Continue reading

7 Tips for Creating Relevant Website Audit Reports that Build Client Trust

July 2nd, 2014

Since making the jump from in-house to agency marketer, I have been fascinated by the intricacies of client, agency and team member relationships. As a Project Manager and Director of SEO, I am responsible for both client retention and the growth of the department. It is essential to my success, and ultimately the success of DragonSearch, to deliver superb work that extends beyond my client’s established goals, project after project, day after day. The sometimes misguided practices of the minority … Continue reading

Website Audit Guest Lecture at NYU with SEO Jason White

May 1st, 2014

Speaking to a room full of college students who are quickly becoming digital marketers scares the crap out of me. Not because I have to stand up in front of people and drop SEO knowledge bombs but because I know they’re gunning for my job. Despite this plausible fear, I jumped at the chance to speak to Matt Capala’s students who are a part of his Inbound Marketing Clinic and M.S. in Integrated Marketing Program at NYU. Most SEO’s I know … Continue reading

Reconsider Your Penguin Recovery Strategy

February 27th, 2014

Reconsideration Request: 4,590,000 That’s how many results are served for the query ‘reconsideration request’. This is the query I searched for after being tapped to write a piece outlining the DragonSearch reconsideration request process. After a good head scratch, I wondered…what do I have to say that will provide value to the SEO community and our clients?

Giddy Up! How to Ride the Bull and Help Clients with Google Penalties

July 30th, 2013

Even been thrown from a bull? Perhaps not. But if you or your clients have been hit by the Penguin update, you felt the sting of bad SEO. Jason White takes a look at how being prepared, trusting instincts (and data) and holding firm to recommendations will help get you back in the saddle. Continue reading

Matt Cutts; Quality Guidelines of Knowing a Web Spam Team Member; DragonSearch

May 8th, 2013

Quality Guidelines of Knowing Matt Cutts In the middle of a call with a client he stopped me. “Rowler! Do you know that you’re the first SEO that I’ve talked to that hasn’t claimed to know Matt Cutts?” His southern accent had a tendency to take my chosen title of SEO Rouleur, a French term for a good all-around cyclists, and mispronounce it with his distinct Southern twang. “Nooooo! Are you serious?!” I replied. “Yes, sir. First one. One monkey told me ‘Oh, yeah. … Continue reading

Link Building Strategies of Yosemite Sam Meet Google’s Disavow Tool

November 1st, 2012

“Varmint, I’m a-gonna blow you to smithereens!” That’s what some link builders, acting as modern-day Yosemite Sams, think will happen if they simply use Google’s disavow tool to rid themselves of bad links. A far more strategic approach is needed. Continue reading

Lessons from LinkLove: Link Building is Social Media Relationship Building

April 20th, 2012

Somehow it’s already been three weeks since LinkLove Boston and I’m still feeling the after-conference buzz. No, I didn’t play too much cornhole at the bar; the buzz I’m talking about is from all the advanced link building techniques and energy that happens when the SEO tribe comes together: new friendships and concepts to give thought to. I’d be naive to say that I didn’t learn anything new (I most certainly did), but for me, the biggest value was not … Continue reading

Social Media Archiving With SocialSafe: More Than a Backup Tool

April 4th, 2012

It was my very first week as an agency man; my spirits were high and I was soaking in the mind-blowing marketing magic that was happening around me. As the emails slowly trickled into my shinny new email account, a message came in asking me to test out SocialSafe, a social media management tool that allows users to archive their data.

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