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Paolo Vidali

Paolo is an avid cyclist, hiker and fixer of mechanical things. Paolo began his digital career building servers for software startups during the dot-com boom. He transitioned into creating custom enterprise e-commerce and digital marketing integrations for digital audio and document management companies in Philadelphia and Boston. He is a contributor to Search Engine Journal, has been featured in EContent Magazine, CIO and Mashable. He has led workshops on landing page optimization in New York City. You can usually find Paolo performing statistical analysis, holding a socket wrench or riding his bike, which is often parked at the DragonSearch office.
Paolo Vidali

Blog Posts by Paolo

DragonSearch Joins the Google Partners Program

September 24th, 2013

Today, DragonSearch is proud to announce that we are now part of the all new Google Partners program. Google Partners replaces the Google Certified Partner badge for AdWords management agencies, and introduces a new comprehensive partnership with vigorous quality standards. The program evaluates each partner’s customer care history, use of advertising best practices, account performance, total client spend, and individual AdWords expert certifications. The Google Partners badge is a digital advertising seal of quality. It means that as an agency, … Continue reading

Everything You Need to Know About Enhanced Campaigns

August 5th, 2013

On July 22nd, Google transitioned all AdWords campaigns to the new Enhanced Campaign format, which includes search, display and remarketing campaigns. This change affects anyone with an AdWords account, whether campaigns are active, paused or even deleted. This is one of the most significant campaign shifts in recent years, and it was announced without soliciting any feedback from AdWords professionals. The biggest impact is that Google has removed functionality which had existed for years, in favor of a semi-automated approach. … Continue reading

Landing Page Optimization: How to Create Effective Landing Pages

May 21st, 2013

After our successful Advanced SEO workshop at Webgrrls International in NYC this winter, DragonSearch has been invited back to give a workshop on landing page optimization. I’ll be presenting on LPO and how exactly to create effective landing pages for your business, whether lead generation or e-commerce is your goal. Those at the workshop in person will experience live landing page critiques and demos of optimization tools.

AdWords: 3 Changes You Might Have Missed

October 9th, 2012

Google AdWords changes took effect at the latter part of the summer. Did you miss it? Could have a significant impact on your digital marketing. Here are three things you need to know from our own Paolo Vidali. Continue reading

Tim Ash Thinks Your Baby Is Ugly: A Review of Landing Page Optimization

September 17th, 2012

I recently enjoyed diving into the newest edition of “Landing Page Optimization” by Tim Ash. In it, Ash says your “baby” may be ugly and you don’t know it. His book lays out ways to rectify the situation! Continue reading

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