Engagement is the key to effective digital marketing. It’s not enough to just build followers, friends and “likes.” Getting people to interact with your clients, recommend their products, and become brand advocates is the real mission. Driving traffic to a website is only useful if it converts. At DragonSearch, it’s our priority. DragonSearch is a rapidly growing conversion focused digital marketing firm with clients throughout the US. We are looking for a Senior Digital Marketing Strategist, someone passionate about how … Continue reading
Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!
Reconsideration Request: 4,590,000 That’s how many results are served for the query ‘reconsideration request’. This is the query I searched for after being tapped to write a piece outlining the DragonSearch reconsideration request process. After a good head scratch, I wondered…what do I have to say that will provide value to the SEO community and our clients?
Looking back on 2013, our industry saw a growing acceptance of “programmatic” transactions for buying and selling online advertising. Programmatic refers to the myriad advertising technologies that have come to market in the past several years to automate what have otherwise been manual processes. Lately, real time bidding (RTB) has been confused with programmatic. Real time bidding is a subset of programmatic; even before the advent of RTB, programmatic existed through numerous ad networks and ad serving platforms such as … Continue reading
DragonSearch is looking for an experienced front-end web developer who isn’t afraid to dive into the trenches of a full service digital marketing agency. We provide a fantastic opportunity to gain experience in the realms of digital marketing and public relations within the context of our fun, fresh, community-oriented office in Uptown Kingston. This is a full time position. A Little Bit About You You love building killer websites, adding in your client’s content and seeing amazing results after the … Continue reading
The process of optimizing pay-per-click advertising campaigns for seasonal changes is one of the most important things that digital advertisers can understand. Now that the biggest holiday season has come to a close, many advertisers believe that they are out of the woods with regard to major seasonal changes in search volume for their PPC campaigns. If that is the case for you, then it’s time to dig deeper into your data. While it is important to prepare for the … Continue reading
The allure of social media marketing is that you can communicate, one-on-one, to your customers. Hogwash! To be effective, you need to be speaking to customer influencers. We take a look at how to find them. Continue reading
Months of preparation. Dozens of social media messages. Invitations to connect with other attendees and guest speakers. Workshop development. Collateral design and printing. Brainstorming creative booth elements. Flight, ground transportation, hotel and meal coordination. Scheduling conference session attendance. And one plan for 18-holes at a KISS themed mini-golf course!
This is the time of year when writers and editors everywhere are working on blog posts and articles about what social media experts are saying is going to be “the thing” for 2014.
Friend and marketer Ty Sullivan questioned the relevancy of this Capital One ad. He suggested there was marketing disconnect. I, on the other hand, think the ad is, if not the work of an advertising genius, pretty clever.
Schema, Free Base, and Facebook EdgeRank – Jonathan Goodman of Halyard Consulting Speaks at DragonSearchJanuary 8th, 2014 by Adam Korol
Always on the cutting edge of organizational growth and learning, a handful of #UsDragons recently had the opportunity to attend SMX East. Of the many notable speakers, including our own Ric Dragon and Jason White, one speaker stood out as he shared his insight on Search Engine Optimization: Jonathan Goodman of Halyard Consulting
Content has been the big topic of conversation amongst #usdragons in recent days. Rather than posting yet another blog about how important content is (since we know you have crawled out of the cave by now), we decided to get a bit more tactical here. The New Year is the time to put your marketing plan in place and it can be overwhelming to decide where to focus your energy when it comes to creating a content marketing strategy. To … Continue reading
Facebook Announces Changes to Their News Feed Algorithm There was a resounding theme at this month’s Inside Social Marketing conference; community managers from all verticals were attributing a great deal of their brand’s success on Facebook to implementing a strategy of equal parts good content and paid amplification. And yes, this was before Facebook’s recent announcement.