As digital marketers, #usDragons are always learning. We have to be. This field is constantly shifting and the rules are always changing. And so we have to keep advancing our knowledge base.
Google is Taking Our Data…. Kinda By now you’ve probably heard that Google announced its expansion of secure search to clicks on paid ads. So what does this mean for AdWords advertisers? In the grand scheme of things, not a whole lot. As Larry Kim pointed out in Search Engine Watch, paid search query data isn’t going away any time soon. We will still have the Search Terms report in the Google AdWords interface, and will keep the ability to … Continue reading
Being Social vs. Being Promotional #usDragons are big advocates of the 80/20 rule. For those who haven’t heard of this handy little guideline, it represents balancing the amount of conversational, passion point-focused content that should be posted, such as ‘how to’ videos, industry tips, news, conversations around the passion points behind the products, etc (80%) vs. the amount of promotional content a brand should post on social media, such as “check out our new product” (20%). Based on the understanding that social media … Continue reading
Keyword Stuffing is an Ancient SEO Recipe – Part 1 Keyword stuffing – ancient old school SEOs often attempted to try to trick the system that way. Repetitive usage of the targeted keywords creating déjà vu every sentence! What exactly was the point of that? A spammy scam to entice Google to index your page well for that phrase and then return it high in the SERPs.
With the increasing emphasis on the role of social media and search engines on marketing at large, many companies who are planning their 2014 marketing budgets are asking themselves: “Should we continue to focus our efforts on email marketing?” The answer is definitely “YES!”
Do you use Google to find products and services? Do your customers do the same thing, hopefully looking for the products and services your business offers? There are over 1 billion searches every day on Google, so of course they do! Next question: you want to increase customers and sales, right? Of course you do, but how do you do it strategically without spending an exorbitant amount on marketing, especially in the digital age?
Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!
Reconsideration Request: 4,590,000 That’s how many results are served for the query ‘reconsideration request’. This is the query I searched for after being tapped to write a piece outlining the DragonSearch reconsideration request process. After a good head scratch, I wondered…what do I have to say that will provide value to the SEO community and our clients?
Engagement is the key to effective digital marketing. It’s not enough to just build followers, friends and “likes.” Getting people to interact with your clients, recommend their products, and become brand advocates is the real mission. Driving traffic to a website is only useful if it converts. At DragonSearch, it’s our priority. DragonSearch is a rapidly growing conversion focused digital marketing firm with clients throughout the US. We are looking for a Senior Digital Marketing Strategist, someone passionate about how … Continue reading
Looking back on 2013, our industry saw a growing acceptance of “programmatic” transactions for buying and selling online advertising. Programmatic refers to the myriad advertising technologies that have come to market in the past several years to automate what have otherwise been manual processes. Lately, real time bidding (RTB) has been confused with programmatic. Real time bidding is a subset of programmatic; even before the advent of RTB, programmatic existed through numerous ad networks and ad serving platforms such as … Continue reading
DragonSearch is looking for an experienced front-end web developer who isn’t afraid to dive into the trenches of a full service digital marketing agency. We provide a fantastic opportunity to gain experience in the realms of digital marketing and public relations within the context of our fun, fresh, community-oriented office in Uptown Kingston. This is a full time position. A Little Bit About You You love building killer websites, adding in your client’s content and seeing amazing results after the … Continue reading
A new martial arts student usually has this initial question: What do I have to do to receive a black belt, and how long will it take? There are many anecdotes of a Sensei responding by reaching into the closet and handing the inquiring person a black belt right then and there. This displays clearly that the belt itself – is relatively meaningless. The necessary knowledge and training needs to be acquired through hard work and dedication within a continuous … Continue reading
The process of optimizing pay-per-click advertising campaigns for seasonal changes is one of the most important things that digital advertisers can understand. Now that the biggest holiday season has come to a close, many advertisers believe that they are out of the woods with regard to major seasonal changes in search volume for their PPC campaigns. If that is the case for you, then it’s time to dig deeper into your data. While it is important to prepare for the … Continue reading