DragonSearch Blog

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On Becoming President of DragonSearch

Abe Uchitelle

I’ll cut right to the chase, this is an announcement blog post. Beginning this month, I’m stepping into the role of President at DragonSearch. I’m incredibly excited, honored, and humbled by the opportunity to lead such an amazing team, and I’d like to share some thoughts about what this means. It’s been a full year…

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Bat Out of Hell Album Cover

Marketing Patience: A Simple & Measurable Concept

Ralph Legnini

In 1977 a record called Bat Out of Hell by an artist named Meatloaf was produced by Todd Rundgren and released on Cleveland International Records. It was not an instant hit by any means. It was a very dramatic sounding and ambitious album, quite unlike anything that came before it. So was the artist. There…

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Photo of Danielle Correia
A laptop sandwiched between stacks of newspapers bridging traditional and non traditional marketing

How Link Building Made SEO’s Great at PR

Danielle Correia

Real Link Building I never liked the term link building. In fact I hated it so much that I would spend hours thinking about what else we could call it: Link Fire, Link Flare, Link Blobbing… you get it. Awful right? Part of reason we cringed at the word link building was that it had…

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A drawing of a question mark with B2B inside

10 Questions to Ask When Choosing a B2B Marketing Agency

Abe Uchitelle

Here at DragonSearch, we work with both major types of businesses; B2B and B2C. People might think of B2C as being the more exciting campaigns, or at least the campaigns that you can explain to your grandmother. The reality, on the other hand, is that B2B campaigns are many times the most challenging and rewarding…

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Introducing the new G+ screen.

The Google Plus Makeover – Impacts on Your Business Pages

Jannette Pazer

First Impressions of the New Google+ This week I thought I’d do a test run of the new Google+ user interface. However, this was far more than a user interface update. Things are very different and pose significant questions and challenges when it comes to promoting your business with a Google+ page, especially local pages.

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Digital Marketing & SEO Takeaways: SMX East & MozCon

Jacques Bouchard

The conference presence has been strong with the DragonSearch team this season, and in the last few months, I’ve had the pleasure of joining my fellow Dragons at both SMX East and MozCon. As a long-time attendee to SMX East (I think this was my sixth time at the event) and a first-time participant in MozCon, I saw striking differences in the…

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Brand Company Culture Wars

Real vs Cool in the Brand Culture Wars

Danielle Correia

There’s this huge competition between companies these days to showcase just how “cool” they are to work for — one that’s escalated into an all-out culture war between brands. Whether it’s a new startup or a company that’s suddenly discovered its hip swagger, “Watch us have fun at work!” or “Look at how we spend our free…

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Twitter Search Results Packs

What You Need to Know About Twitter Search Results Packs

Jason White

There’s been much discussion about Twitter’s updated partnership with Google — which has enabled the indexation of tweets in the SERPs. The new ”firehose” has been in place for a few months now, but recently, Twitter results packs began appearing on mobile SERPs. By August 21st, Twitter feeds began to appear on desktop searches; Mozcast…

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