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5 Things Marketers Can Learn from the #IceBucketChallenge

By now you can’t go anywhere without hearing something about the #IceBucketChallenge – it’s on the TV, it’s in newspapers, and it’s definitely on your Facebook and Instagram news feeds. Everyone, from athletes and celebs, to politicians and executives are taking part in the mega-viral social media phenomenon to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Maybe even you have participated yourself, heck I did. The idea of challenging someone in the name … Continue reading

A New Creative Space for DragonSearch in the Hudson Valley

The Hudson Valley’s Uptown Kingston neighborhood experienced an exciting and wonderful day this month! A well-established digital marketing organization that services national and international clients cut the ribbon at its new, creatively-designed space, sharing the festivities with government officials and regional dignitaries. It was a milestone for all of #usDragons – because the organization was OURS! DragonSearch officially opened its new office at what was formerly the Ertel Building, and now renamed the DragonSearch Building, at 8 N. Front Street. … Continue reading

Capture the Wind, A Social Media Metaphor for Building a Successful Strategy

It’s not unheard of, in the early stages of a conversation with a prospective client, to find myself answering the question: “How much does social media cost?” Most of us expect to use social media for free. Of course there are exceptions, such as premium accounts on LinkedIn and the trend towards paid amplification becoming the norm. By and large, however, the barrier to entry in social media isn’t the cost of the tools themselves, but the resources that are … Continue reading

Ralph Legnini

Keyword Research Helps Structure Your Website & Focus Your Content

August 6th, 2014 by
Website Structure Keyword Research Content Featured

YOU Control the Keyword Tool Back for Part 3 in the series on Keyword research. In Part 1, we explored the history of SEO keyword research and what are considered best practices for 2014. Continuing in Part 2, we went through the nuts and bolts of using the Google AdWords Keyword Planner Tool. For those following the series – now that you have some hands on experience with the functionality of this tool – we can take a step back … Continue reading

Danielle Correia

You’re Eating Bananas the Wrong Way, So Change

July 29th, 2014 by
graphic of a peeled banana

Change. It’s not something easily accepted by many. Status quo. Stability. Constants. All of these give us a familiarity that many find preferable to the chaos change can bring. But what about when change is necessary? That’s what we are dealing with, happily, at DragonSearch as growth has given us an opportunity to expand into a new office today. The move puts us in new surroundings with new sights, sounds and neighbors. I’m already seeing that many habits of mine … Continue reading

Evan Auerbach

Publisher and the SEO Side of LinkedIn

July 23rd, 2014 by

Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.

Paul Rakov

Getting the Most from Your Marketing Agency

July 17th, 2014 by
Close-up of a high five drawing

My colleague Jason White recently wrote a blog post about client-agency relationships. In it, he gave tips for what agencies can do to gain the trust of their clients. Great stuff! It’s been my experience, having spent time on both on the agency and on the client side, that how clients manage their agencies is just as important to the long-term health of their business as how the agencies perform their duties.

Corrina Stokes

Digital Marketing Internship Advice – From a Dragon Intern

July 9th, 2014 by
A stack of gold chocolate coins awarded to an intern; a purple dragon sits on top

My experience of being a Dragon Intern has been really fantastic and I have already catalogued some of what I have learned. As I finish a full year in this office, I wanted to share my experience and advice for other interns, both here at DragonSearch and elsewhere.

Jason White

7 Tips for Creating Relevant Website Audit Reports that Build Client Trust

July 2nd, 2014 by
A quote in response to a website audit showing client trust

Since making the jump from in-house to agency marketer, I have been fascinated by the intricacies of client, agency and team member relationships. As a Project Manager and Director of SEO, I am responsible for both client retention and the growth of the department. It is essential to my success, and ultimately the success of DragonSearch, to deliver superb work that extends beyond my client’s established goals, project after project, day after day. The sometimes misguided practices of the minority … Continue reading

Abe Uchitelle

Cindy Krum & Mobile Marketing Strategies – Marketology in Motion Video Interview

June 25th, 2014 by
Cindy Krum is all smiles getting ready for her Marketology in Motion interview

Finding Customers in the Decade of Mobile Video Interview with Cindy Krum, CEO of Mobile Moxie No longer in the “Year of Mobile,” us marketers are deep in the midst of what Cindy Krum, CEO of Mobile Moxie, describes as “the Decade of Mobile.” The fact is, mobile is here, it has been here, and it’s here to stay. Marketers, brands and consumers are still reacting to this new landscape and #usDragons were fortunate to have Cindy join us for … Continue reading

Ralph Legnini

How to Improve Your Website – SCORE Workshop for Small & Local Businesses Part 2

June 18th, 2014 by
Chess pieces in orange and green on a polka dot board

The Role & Importance of Content, SEO, CTA, Conversions and Analytics – Part 2 In The Role & Importance of SEO, Branding, Content Usability and Beyond Part 1, we reviewed the importance of selecting a brand name and defining your brand voice and personality. In Part 2, we dig into website content, blogging, setting up conversion tracking and more.

Danielle Correia

Missed Opportunities – Marketing and Selling Product Benefits

June 12th, 2014 by
Close-up of a bottle of silicone free shampoo

How many of us have considered that the simple act of brushing our teeth is what primarily gets the cleaning done? We squeeze that paste onto our brush at least twice a day without even thinking about it… it has become habit. That is just what Claude C. Hopkins intended when he began marketing Pepsodent.

Etela Ivkovic

How to Improve Your Website – SCORE Workshop for Small & Local Businesses Part 1

June 6th, 2014 by
Etela discussing website improvements at a workshop at SCORE

The Role & Importance of SEO, Branding, Content, Usability and Beyond – Part 1 SCORE is a national nonprofit association that focuses on assisting small businesses within their 300+ USA chapters. They help the local economy in each area, creating opportunities for folks to successfully start and grow their own business and therefore increase job creation in each area. General Manager Etela Ivkovic and Senior Project Manager Ralph Legnini had the recent pleasure to give a workshop to SCORE members … Continue reading


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