DragonSearch Blog

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Google Tag Manager Fundamentals

Google Tag Manager Fundamentals: A Review

Caitlin Boroden

If you haven’t heard,  Google Tag Manager’s popularity is soaring. The free service allows you to easily and efficiently collect data from your website and mobile app through the use of tags – a process that (except for a single snippet of code immediately after the <body> tag of your website) requires adjusting minimal code. Digital…

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DragonSearch's Abe Uchitelle and County Executive Mike Hein at a press conference for Ulster For Business

DragonSearch Supports Ulster For Business

Chris Berkley

  It’s no secret that DragonSearch has been a proponent of the Hudson Valley tech scene for a long time now. Despite our NYC presence, and the fact that we have clients from Massachusetts to Michigan (and beyond), we’ve always been headquartered right here in Ulster County’s Kingston, NY. Ulster County is a great spot…

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Step-by-step Google Tag Manager tutorial.

Click Text Event Tracking – GTM V2 Made Simple

Jacques Bouchard

  With medium- and large-sized companies, digital marketing is typically driven by two forces: the ideal, and the workaround. Sometimes, we’re given the freedom (and budget) to power through a challenge with the perfect solution. More often, however, we inherit hardware and a CMS that, despite its quirks and limitations, isn’t going anywhere anytime soon. In addition we…

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A drawing of a Facebook post showing the link to the website for Opengraph Publisher Mark-Up

Implementing Facebook Publisher Markup On Your Website

Chris Berkley

Last week Facebook did something really cool. They changed Opengraph Publisher Mark-Up for Facebook authors and pages. Allow me to explain: You’re already accustomed to Opengraph tags and the wonderful benefits they provide. In fact, if I had to pick the two things I like best about Facebook, it’s Humans of New York and Opengraph…

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A potted plant and a watering can with brand and reputation management written on them

Why Staples (Almost) Rocks At Reputation Management

Jacques Bouchard

A few weeks ago, Staples really impressed me. Or, at least, @Staples did. In a nutshell, I’d purchased a mouse from the local store — cheapest I could find — and it was literally falling apart that same day. More accurately, it was sliming apart in my hands. I didn’t have the receipt, and with my wife…

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A drawing of a person talking into a can phone while someone listens

Why You Hire a Digital Marketing Agency

Ralph Legnini

I have found there are three reasons that clients come to a digital marketing agency: They need assistance in their digital marketing efforts and seek expert advice, marketing creativity and innovation, and implementation of it all because they do not possess those skills themselves or have an in-house team. They know what they want done…

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halo-effect-ppc-blog-image

The Halo Effect of PPC

James Kravic

Brand Growth & Customer Loyalty I have always been told by old-school marketers that PPC is the faucet that can be turned on and off; generate sales in the short term while SEO and social media provide the long term solution. Well, I would argue that PPC also carries many of those same long term…

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