Marketology Blog

[Main Topics]

Ralph Legnini and Evan Auerback lead a workshop at DragonSearch

How to Improve Your Company’s Website: November Workshop at DragonSearch

Small Business Website Improvement Workshop   If your business has already been around for a while, then most likely, so has your website. Take a moment to think back to when and how you created it… Did you hire a designer, a web developer? Perhaps a friend did it for you, or a student? Did you have some basic input, but can still remember that a lot of the decisions were not deeply thought out? Did suggestions from the site … Continue reading

Jonathan Goodman & Marketing with Technology – Marketology in Motion Video

Video Interview with Jonathan Goodman, Owner of Halyard Consulting One of my favorite topics these days is how each of us blend of marketing expertise with technical know-how. For Jonathan Goodman of Halyard Consulting, it was the journey that brought him from an education in photography to a career in internet marketing. It seems that so many of our guests, and our team here at DragonSearch, has made a similar leap. As Jonathan says, “You need to understand all aspects … Continue reading

A Peek Into the Dragon Life

DragonSearch recently had the privilege to move into a newly modernized historic building at 8 N. Front Street in Kingston, NY. Built in 1921, the building is listed in the National Registry of Historic Places and was the original location of the Packard Motor’s car dealership. Steel beams, cement floors, brightly painted walls, and modern lighting, make up our 19,000 square-foot space. Hidden throughout, you will find touches of the DragonSearch culture. From the glowing DragonMoon that greets you at … Continue reading

Ralph Legnini

Social Media Advertising Workshop: Effective LinkedIn, Twitter & Facebook Ads

September 3rd, 2014 by
A close-up of a social ads workshop worksheet with fields for goals and objectives

The New York Times recently published an in-depth article on Facebook ads that is a must read for any business owner. One of the biggest takeaways… if you own a business in 2014 – you should definitely be advertising on social media! Social media ads provide business owners and marketers with a unique opportunity to reach people during times when they are more likely to act on ad messages. Think about it…you are sending them messages when they are on their … Continue reading

Caitlin Boroden

Integrated Web Development: Building a Better Site with Design, SEO, CRO & Social

August 28th, 2014 by
a close-up drawing of a house with bricks that say social, google and more

Did you ever hear the story about the SEO who tried to optimize the entire internet? She worked feverishly, day in and day out, website by website, working towards creating an internet optimized to perfection. Everyday she worked, but everyday more websites kept popping up. She simply couldn’t keep up, so she devised a plan – a plan to get designers and developers involved. Slowly, she taught them the ways of SEO, CRO and social integration and they quickly picked up on … Continue reading


A New Creative Space for DragonSearch in the Hudson Valley

August 19th, 2014 by
A group gather inside the new DragonSearch building for a ribbon cutting

The Hudson Valley’s Uptown Kingston neighborhood experienced an exciting and wonderful day this month! A well-established digital marketing organization that services national and international clients cut the ribbon at its new, creatively-designed space, sharing the festivities with government officials and regional dignitaries. It was a milestone for all of #usDragons – because the organization was OURS! DragonSearch officially opened its new office at what was formerly the Ertel Building, and now renamed the DragonSearch Building, at 8 N. Front Street. … Continue reading

Abe Uchitelle

Capture the Wind, A Social Media Metaphor for Building a Successful Strategy

August 14th, 2014 by
A drawing of a wind turbine used as a metaphor for social media strategy including branding, audience, content and conversions

It’s not unheard of, in the early stages of a conversation with a prospective client, to find myself answering the question: “How much does social media cost?” Most of us expect to use social media for free. Of course there are exceptions, such as premium accounts on LinkedIn and the trend towards paid amplification becoming the norm. By and large, however, the barrier to entry in social media isn’t the cost of the tools themselves, but the resources that are … Continue reading

Ralph Legnini

Keyword Research Helps Structure Your Website & Focus Your Content

August 6th, 2014 by
Website Structure Keyword Research Content Featured

YOU Control the Keyword Tool Back for Part 3 in the series on Keyword research. In Part 1, we explored the history of SEO keyword research and what are considered best practices for 2014. Continuing in Part 2, we went through the nuts and bolts of using the Google AdWords Keyword Planner Tool. For those following the series – now that you have some hands on experience with the functionality of this tool – we can take a step back … Continue reading

Danielle Correia

You’re Eating Bananas the Wrong Way, So Change

July 29th, 2014 by
graphic of a peeled banana

Change. It’s not something easily accepted by many. Status quo. Stability. Constants. All of these give us a familiarity that many find preferable to the chaos change can bring. But what about when change is necessary? That’s what we are dealing with, happily, at DragonSearch as growth has given us an opportunity to expand into a new office today. The move puts us in new surroundings with new sights, sounds and neighbors. I’m already seeing that many habits of mine … Continue reading

Evan Auerbach

Publisher and the SEO Side of LinkedIn

July 23rd, 2014 by

Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.

Paul Rakov

Getting the Most from Your Marketing Agency

July 17th, 2014 by
Close-up of a high five drawing

My colleague Jason White recently wrote a blog post about client-agency relationships. In it, he gave tips for what agencies can do to gain the trust of their clients. Great stuff! It’s been my experience, having spent time on both on the agency and on the client side, that how clients manage their agencies is just as important to the long-term health of their business as how the agencies perform their duties.

Corrina Stokes

Digital Marketing Internship Advice – From a Dragon Intern

July 9th, 2014 by
A stack of gold chocolate coins awarded to an intern; a purple dragon sits on top

My experience of being a Dragon Intern has been really fantastic and I have already catalogued some of what I have learned. As I finish a full year in this office, I wanted to share my experience and advice for other interns, both here at DragonSearch and elsewhere.

Jason White

7 Tips for Creating Relevant Website Audit Reports that Build Client Trust

July 2nd, 2014 by
A quote in response to a website audit showing client trust

Since making the jump from in-house to agency marketer, I have been fascinated by the intricacies of client, agency and team member relationships. As a Project Manager and Director of SEO, I am responsible for both client retention and the growth of the department. It is essential to my success, and ultimately the success of DragonSearch, to deliver superb work that extends beyond my client’s established goals, project after project, day after day. The sometimes misguided practices of the minority … Continue reading


  • 12 West 23rd Street, 3rd Floor
  • New York, NY 10010
  • (212) 246-5087
  • © 2014 DragonSearch. Privacy Policy

Get Marketing Tips & Updates