Marketology Blog

Dear Agency: Getting Results with Digital Marketing

DragonSearch

We’re introducing a new series of blog post where we explore some of the most common questions we get asked here at DragonSearch. They might be questions a client would ask, questions an agency partner might ask, or even questions a prospect would ask. We’re calling the series ‘Dear Agency.’ Here’s the first one; enjoy!…

Read More

Website Easter Eggs & The Power Of Fun In Marketing

Jacques Bouchard

In a past life, some time before DragonSearch, I was included in a brainstorming session for content strategy. The topic: How can we make viral content?  What struck me most was that, initially, the meeting took a very conversational, spirited direction, but the meeting leaders quickly pulled everyone together to “get serious” about building the viral strategy….

Read More

The Best New Digital Marketing Buzzwords

DragonSearch

In our fast-paced world, marketers seem to be creating new buzzwords at an unprecedented pace. It can be challenging to keep up on all these new terms. Fear not, usDragons have done the work for you, pulling together the latest list of trending terms. Be sure to memorize these! You’re certain to be asked about…

Read More

Social Media Advertising for Political Campaigns

Ralph Legnini

We had a political candidate come in to DragonSearch last October 2014. Their campaign was trying everything they could think of, but the popular incumbent opponent was so far ahead in the polls, the race was already deemed over. They came to us to inquire about a last ditch effort using social media ads. Game…

Read More

Persona Identification Using Bumper Stickers

Danielle Correia

What is your first childhood memory of stickers? Was it when your teacher gave you a gold star on your arithmetic test because you got 100%? Was it trading Garbage Pail Kids with the neighbor down the street? Was it your first car or guitar case that was plastered with them? Whether stuck to a…

Read More

The ‘New’ Digital Marketing Ladder

Abe Uchitelle

The dominant paradigm in agency career growth is that you will begin by working on accounts under a manager, and move up in the company by becoming an account manager. Traditionally, stepping stones along this path are created by improving your subject-matter expertise and providing clients better service. Hurdles will be overcome and opportunities will…

Read More

Creating Content For A Topic You Don’t Understand

Jacques Bouchard

The difference between having an excellent content creator and a poor one is huge — and the good ones are few and far between. If you are in an industry that is highly technical, or there is a strong need for accurate, in-depth information, the challenge of building digital content without using up your staff’s…

Read More

What is Social Schema?

Jason White

A recent question from a new hire created a ton of laughter at DragonSearch. “J, I noticed on that call [we just finished] that you kept referencing Social Schemas. I’m assuming that those are things like Open Graph and Twitter Cards, but I wasn’t sure as I haven’t heard this term before. Did you hear…

Read More