Marketology Blog

The Best New Digital Marketing Buzzwords

DragonSearch

In our fast-paced world, marketers seem to be creating new buzzwords at an unprecedented pace. It can be challenging to keep up on all these new terms. Fear not, usDragons have done the work for you, pulling together the latest list of trending terms. Be sure to memorize these! You’re certain to be asked about…

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Social Media Advertising for Political Campaigns

Ralph Legnini

We had a political candidate come in to DragonSearch last October 2014. Their campaign was trying everything they could think of, but the popular incumbent opponent was so far ahead in the polls, the race was already deemed over. They came to us to inquire about a last ditch effort using social media ads. Game…

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Persona Identification Using Bumper Stickers

Danielle Correia

What is your first childhood memory of stickers? Was it when your teacher gave you a gold star on your arithmetic test because you got 100%? Was it trading Garbage Pail Kids with the neighbor down the street? Was it your first car or guitar case that was plastered with them? Whether stuck to a…

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The ‘New’ Digital Marketing Ladder

Abe Uchitelle

The dominant paradigm in agency career growth is that you will begin by working on accounts under a manager, and move up in the company by becoming an account manager. Traditionally, stepping stones along this path are created by improving your subject-matter expertise and providing clients better service. Hurdles will be overcome and opportunities will…

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Creating Content For A Topic You Don’t Understand

Jacques Bouchard

The difference between having an excellent content creator and a poor one is huge — and the good ones are few and far between. If you are in an industry that is highly technical, or there is a strong need for accurate, in-depth information, the challenge of building digital content without using up your staff’s…

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What is Social Schema?

Jason White

A recent question from a new hire created a ton of laughter at DragonSearch. “J, I noticed on that call [we just finished] that you kept referencing Social Schemas. I’m assuming that those are things like Open Graph and Twitter Cards, but I wasn’t sure as I haven’t heard this term before. Did you hear…

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6 Value-Adds When Hiring a Digital Marketing Agency

Abe Uchitelle

Attempting to consider your marketing strategy in the context of an hourly rate can be frightening. It’s not uncommon to hear rates of well over one or two hundred dollars-per-hour for professional marketing services, and even more for strategic planning or consulting hours. At some point you’ll consider what makes the most sense; is it…

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A Dragons Wish List for 2015

DragonSearch

  It is the time of year when predictions for the next year fly off the shelves like the Elsa doll from Disney’s ‘Frozen.’ Instead of bringing you another predictions post, we decided to share with you what #usDragons really want to see in the digital marketing industry for 2015. So here is our Wish…

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From Artist to CEO to Artist; The Evolution of a Dragon

Ric Dragon

On December 31st, 2014, I’ll be stepping down as the CEO of DragonSearch, and will be refocusing on my work as an artist. Several years ago, Eta Ivkovic, our general manager here at DragonSearch, agreed that we should leave work a little early, and attend a meet-up in Manhattan where a couple of authors were…

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