We are very excited to be hosting the 2nd Mid-Hudson Valley Digital Marketers event! On December 3, 2013 from 6-8pm at the State University of New York at New Paltz, MHVDM will be holding a Small-Biz Online Marketing Seminar on Maximizing Your Budget!
When major events happen, like a presidential speech or award presentation, it seems Huffington Post gets the news out faster than anyone. How do they do it? DragonSearch’s guest speaker Simon Heseltine of AOL let us in on the secret along with the HuffPost case study on the State of the Union. Continue reading
Simon Heseltine, Director of SEO at AOL/Huffington Post Media Group Guest Speaking at DragonSearch – Part 1 Mobile marketing is certainly a hot topic. Mobile usage trends and statistics are proving to marketers that mobile is not the future, it’s here right now. Strategies must integrate mobile into our overall digital marketing campaigns today. DragonSearch’s guest speaker, AOL’s Director of SEO Simon Heseltine has been digging deep into mobile marketing trends and strategies, event marketing and understanding “the perfect comment”. … Continue reading
How we deal with children has changed dramatically since my youth, and if you were to believe the stories of our parents, even more so since their day. The paddles hanging behind my teachers’ desks had one-inch holes drilled across the surface, and when asked why, we were told so that the paddle moved more swiftly, more painfully, with less air resistance.
From Oslo to New York On one of Ric Dragon’s recent speaking tours found him in Oslo at ReThink Conf sharing the stage with Gemma Craven, Head of Social@Ogilvy New York. One of the magical things that happens at these events is that the marketing industry’s illustrious thought leaders get to connect and share – and then report back to the rest of us with unique insights and new ideas.
Engagement. The key to effective social media marketing. It’s not enough to just build followers, friends and “likes.” Getting people to interact with your clients, recommend their products or services, and become brand advocates … that’s the mission. And at DragonSearch, it’s our priority.
Do you have experience with Google AdWords and/or Google Analytics? Do you love numbers, statistics, and logic? Do you want to join a rapidly growing Digital Marketing agency located in the Hudson Valley? DragonSearch is in search of a talented, driven individual to join our team of Google AdWords experts at our Kingston, NY office. Beyond daily management of client accounts, you would be responsible for identifying digital advertising opportunities for those clients with the goal of increasing their leads … Continue reading
Is SEO taking over social media? Two conferences recently shone a light on how SEOs are looking at lots of social signals but perhaps it’s not happening with as intense a glare in reverse from community managers. Continue reading
#SocialChat’s Michelle Stinson Ross Guest Speaks at DragonSearch These are exciting times when, thanks to social media, brands are able to connect with customers in a personal way and interact directly with them. Through these conversations companies are not only establishing their reputation and authority, but are also learning about their customers. Learning more about the audiences in turn impacts businesses in several areas, including customer care and marketing.
We hope you were able to join us for the free online webinar on October 9th, “Conquering the Query: Getting the Most Out of Social Media Monitoring.” Co-hosted between DragonSearch and Brandwatch, we reviewed what Boolean queries are and how to construct an efficient and effective Boolean search query in a social media monitoring tool that will return the mentions that you want, and not a lot of irrelevant results.
For many of our clients, we use several social media monitoring tools to keep tabs on how their brand is being communicated about on social media, blogs, news outlets, etc. But we realized those tools weren’t capturing everything. So, our staff looked to boolean search to create queries for the tools that would help find all the mentions. Why is this important? Here is an infographic that explains how variations to your company’s name, products and industry can impact the … Continue reading
Good Social Media Monitoring Starts With a Good Query There is an art to using social media monitoring tools effectively. Once you understand why you need to monitor and what terms you want to monitor for, you need to build a Boolean search query that is specifically targeted to pull in only the mentions that are relevant to you. An inadequate query string may require continuous review to delete mentions you did not want and the analysis will be inaccurate … Continue reading
Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical statistics to analyze when optimizing for e-commerce performance improvements, such as cost, revenue, e-commerce conversion rate, and ROI. It’s important to note that all of … Continue reading