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The DragonSearch collaborative space in Kingston, NY

Content Marketers Meet-Up

Collaborative Space Available at DragonSearch   Kingston is located in the Hudson Valley of New York State. It has historical significance; back in the day, this river town was the first capital. The Uptown Stockade District is booming, and there have been many recent articles about NYC folk relocating to this unique and beautiful area. Everyone has to live and work somewhere, and many people currently residing and commuting to their jobs in crowded urban environments are looking for change. … Continue reading


Kevin Mullett & the Role of Sales, Technology and the Conference Circuit – Marketology in Motion Video Interview

Interview with Kevin Mullett, Director of Visibility at MarketSnare The best career stories are those that start with someone solving a basic need to help a community of like-minded individuals. Kevin Mullett’s story began with an earnest desire to improve his community of video-game players, which ultimately turned him on to programming. Coming from a sales and marketing background, he naturally applied these skills in that realm and became a real champion of digital marketing. The Importance of Sales in … Continue reading

A Disciplined Approach to Problem Solving

In all organizations large and small, problems occur on a regular basis. Products/services priced too high, files continually missing, increased turnover, allocation of resources, competition requiring product revision, customer problems with call center, production defects, customer complaints, customer returns, etc. In order to solve any problem we must first understand the cause. Good problem solving skills require that we create a problem statement (consisting of an object and a defect), which is the result of a situation appraisal activity. Then, … Continue reading

Ralph Legnini

Social Media Advertising Workshop Recap

October 23rd, 2014 by
Ralph Legnini talks to a few workshop participants about social advertising

Cutting the ribbon. The first pitch in a new stadium. The kick-off event in a renovated venue. The maiden voyage of an innovative jetliner. It was a special evening where Dragons made a statement in their new Hudson Valley production space. The message was that our digital marketing team is driven to elevate the community in an effort to share our knowledge. We want to give back by bringing value to local business and organizations. Naturally, it was our Workshop … Continue reading

Ralph Legnini

How to Improve Your Company’s Website: November Workshop at DragonSearch

October 8th, 2014 by
Ralph Legnini and Evan Auerback lead a workshop at DragonSearch

Small Business Website Improvement Workshop UPDATE: This workshop has been cancelled and will be rescheduled in the future. Please sign-up on our mailing list to receive notifications of future workshops. If your business has already been around for a while, then most likely, so has your website. Take a moment to think back to when and how you created it… Did you hire a designer, a web developer? Perhaps a friend did it for you, or a student? Did you have … Continue reading

Abe Uchitelle

Jonathan Goodman & Marketing with Technology – Marketology in Motion Video

September 26th, 2014 by
Screenshot from Marketology in Motion of Jonathan Goodman and Abe Uchitelle

Video Interview with Jonathan Goodman, Owner of Halyard Consulting One of my favorite topics these days is how each of us blend of marketing expertise with technical know-how. For Jonathan Goodman of Halyard Consulting, it was the journey that brought him from an education in photography to a career in internet marketing. It seems that so many of our guests, and our team here at DragonSearch, has made a similar leap. As Jonathan says, “You need to understand all aspects … Continue reading

Jonathan McDonald

A Peek Into the Dragon Life

September 11th, 2014 by
A light in the floor at the DragonSearch office with a dragon inside it breathing fire

DragonSearch recently had the privilege to move into a newly modernized historic building at 8 N. Front Street in Kingston, NY. Built in 1921, the building is listed in the National Registry of Historic Places and was the original location of the Packard Motor’s car dealership. Steel beams, cement floors, brightly painted walls, and modern lighting, make up our 19,000 square-foot space. Hidden throughout, you will find touches of the DragonSearch culture. From the glowing DragonMoon that greets you at … Continue reading

Ralph Legnini

Social Media Advertising Workshop: Effective LinkedIn, Twitter & Facebook Ads

September 3rd, 2014 by
A close-up of a social ads workshop worksheet with fields for goals and objectives

The New York Times recently published an in-depth article on Facebook ads that is a must read for any business owner. One of the biggest takeaways… if you own a business in 2014 – you should definitely be advertising on social media! Social media ads provide business owners and marketers with a unique opportunity to reach people during times when they are more likely to act on ad messages. Think about it…you are sending them messages when they are on their … Continue reading

Caitlin Boroden

Integrated Web Development: Building a Better Site with Design, SEO, CRO & Social

August 28th, 2014 by
a close-up drawing of a house with bricks that say social, google and more

Did you ever hear the story about the SEO who tried to optimize the entire internet? She worked feverishly, day in and day out, website by website, working towards creating an internet optimized to perfection. Everyday she worked, but everyday more websites kept popping up. She simply couldn’t keep up, so she devised a plan – a plan to get designers and developers involved. Slowly, she taught them the ways of SEO, CRO and social integration and they quickly picked up on … Continue reading

DragonSearch

A New Creative Space for DragonSearch in the Hudson Valley

August 19th, 2014 by
A group gather inside the new DragonSearch building for a ribbon cutting

The Hudson Valley’s Uptown Kingston neighborhood experienced an exciting and wonderful day this month! A well-established digital marketing organization that services national and international clients cut the ribbon at its new, creatively-designed space, sharing the festivities with government officials and regional dignitaries. It was a milestone for all of #usDragons – because the organization was OURS! DragonSearch officially opened its new office at what was formerly the Ertel Building, and now renamed the DragonSearch Building, at 8 N. Front Street. … Continue reading

Abe Uchitelle

Capture the Wind, A Social Media Metaphor for Building a Successful Strategy

August 14th, 2014 by
A drawing of a wind turbine used as a metaphor for social media strategy including branding, audience, content and conversions

It’s not unheard of, in the early stages of a conversation with a prospective client, to find myself answering the question: “How much does social media cost?” Most of us expect to use social media for free. Of course there are exceptions, such as premium accounts on LinkedIn and the trend towards paid amplification becoming the norm. By and large, however, the barrier to entry in social media isn’t the cost of the tools themselves, but the resources that are … Continue reading

Ralph Legnini

Keyword Research Helps Structure Your Website & Focus Your Content

August 6th, 2014 by
Website Structure Keyword Research Content Featured

YOU Control the Keyword Tool Back for Part 3 in the series on Keyword research. In Part 1, we explored the history of SEO keyword research and what are considered best practices for 2014. Continuing in Part 2, we went through the nuts and bolts of using the Google AdWords Keyword Planner Tool. For those following the series – now that you have some hands on experience with the functionality of this tool – we can take a step back … Continue reading

Danielle Correia

You’re Eating Bananas the Wrong Way, So Change

July 29th, 2014 by
graphic of a peeled banana

Change. It’s not something easily accepted by many. Status quo. Stability. Constants. All of these give us a familiarity that many find preferable to the chaos change can bring. But what about when change is necessary? That’s what we are dealing with, happily, at DragonSearch as growth has given us an opportunity to expand into a new office today. The move puts us in new surroundings with new sights, sounds and neighbors. I’m already seeing that many habits of mine … Continue reading

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