Sometimes I’m utterly amazed at how some large businesses are unable to fix bad customer experiences. I’m sharing this story, not to browbeat my cell phone company, but to talk about the root problem. Read the rest of this entry »
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DragonSearch Online Marketing eBook is Nominated for Small Business Trends Award
January 31st, 2012 by DragonSearchThis year, the small business online marketing eBook written by Ric Dragon & published in November through McGraw Hill, “The DragonSearch Online Marketing Manual” has been nominated for the business book awards! Small Business Trends is Ranking the Best Small Business Books of 2012 On January 31, nominations will be closed for the 2012 Small Business Trends Small {read more}
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Google Search, Plus Your World: Where Google Plus and SEO Converge
January 13th, 2012 by Jannette Pazer
Google Search, Plus Your World – Social Networking Becomes SEO Google Search, Plus Your World is being rolled out this week and by now most of you have probably heard about it and even used it. From a personal point of view, it wasn’t a huge change for me. I can toggle it on or [read more]
Integrating SEO, Social Media and PPC into Your Online Marketing Strategy
January 3rd, 2012 by Etela Ivkovic
Integrating SEO, Social Media and PPC into Your Online Marketing Strategy I’ve seen so many online marketing campaigns planned and run in an isolated way; without considering integrating all marketing efforts to ensure their marketing campaigns are maximized to their fullest potential. We have had many prospects come to us looking for Search Engine Optimization [read more]
Customer Service Experience: Make the Impossible Possible
February 3rd, 2012 by Ric Dragon
Wanted: The Next PPC and Google Analytics Guru
February 1st, 2012 by DragonSearch
Do you love numbers and statistics? Do you enjoy finding the proverbial needle in the haystack when looking at a mound of data? Are you a creative thinker who excels at writing and researching too?
If you answered yes to all, you’re in luck because an opportunity awaits encompassing all of these aspects and more. Read the rest of this entry »
Schlitz Beer & Sexist Advertising in Vintage Beer Ads
January 27th, 2012 by John Lavin
I think this ad found at Bored Panda is hilarious. I wonder what this man would have done if his wife HAD burned the beer! Again we see a beer ad where a woman is being subjugated to a cook/bartender. He looks professional with his black suit and tie and she looks like his happy servant. There is certainly an element of sexist advertising here and it seems many vintage beer ads play on this. It’s as if the marketers are expecting men to drink beer and then act like jerks to their wives. Or is it the other way around? Were men so out of line in this era that marketers targeting their sexism?
Value Proposition in Online Marketing: It’s About Service & Approach
January 26th, 2012 by DragonSearch
The following is a guest post from Freda L. Thomas, MBA
It’s a jungle out there, with every widget and doodad being sold throughout the internet. The approach you take when connecting with your online community should clearly describe the difference between your company and the competition and the reason why a customer should choose your product or service instead of another. Read the rest of this entry »
Vintage Ads and Social Media Marketing – Using Positive Emotional Associations
January 25th, 2012 by Jannette Pazer
Vintage ads always surprise us when they elevate terribly unhealthy products to levels of importance on par with the best things in life. When I first took a look at this vintage cigarette ad from L&M, my first impression was that the baby was going to be subjected to second hand smoke and in those days the public didn’t realize that it was dangerous to your health. Other tobacco advertisements even used endorsements from physicians! But when I read the copy on the ad “When a cigarette means a lot…” it seemed pretentious of L&M to compare smoking a cigarette to as much meaning as taking a family portrait of mother and child that will be a lasting memory for as long as they live. Read the rest of this entry »
Continuing on the Path to On-Page Optimization Nirvana
January 24th, 2012 by Kevin Kerr
In part I of Reaching On-Page Optimization Nirvana, I argued how simple keyword stuffing regularly fails to generate positive results when optimizing a web page, and in fact often causes the overall quality of the content to suffer. Instead of naive keyword research that is focused around query volume, I argued for an approach that takes into account the broader goals of a company’s web-presence and integrates those goals into the website’s overall design. In this post, I’ll discuss further ways of exploring these ‘lexical neighborhoods’ to deliver the most effective keyword research. Read the rest of this entry »
Television and Children: Benefits of Television & Motorola
January 23rd, 2012 by Ryan L Waterman
With most of the vintage ads we have written about, we have disagreed with what the ad is saying, or trying to portray. I’ve always been one to go against popular opinion and this ad about television and children from Motorola is no exception. Being practically raised by television, I completely agree with Motorola that television can benefit your children. Besides, who doesn’t want the best? This ad says that when you own a Motorola, “you know you own the best.” Read the rest of this entry »
Poughkeepsie Chapter of the Association For Computing Machinery 23 Jan 2012
January 23rd, 2012 by Ric Dragon
Tonight I’ll be speaking with the Poughkeepsie Chapter of the Association For Computing Machinery. I’ve spoken at one of their meetings before, and thoroughly enjoyed it. You probably won’t find a room full of more powerful brains in the Hudson Valley. I’m taking the opportunity to discuss one of my favorite topics, the history of engineering and marketing. Here in the Hudson Valley, we’re in the historic stomping grounds – or at least the vicinity of a great deal of the history of the American Industrial Revolution. Read the rest of this entry »
Racist Ads, Beyoncé and Modern Marketing
January 20th, 2012 by Deidre Drewes
It’s 2012. The President of the United States is of Kenyan descent. Theoretically, race should no longer be a hot-ticket conversation in the U.S. and other westernized countries, right? Wrong. Even in marketing, racism (though toned down) is still prevalent. Back in 2008, L’Oreal created an outrage with an advertisement that portrayed a much lighter-skinned Beyoncé. In the advertisement, not only does Beyoncé have blonde hair, her skin tone is clearly photoshopped to appear much lighter than her natural complexion. Read the rest of this entry »
Newsweek’s Mad Men Advertising Issue; When Social Media Collaboration Changes Cultural Values
January 19th, 2012 by Claudia D'Arcy
An Inside Look at What the Newsweek Mad Men Advertising Issue Means
Ad Age wrote this week about how Newsweek is reviving its 1960s design for a special ‘Mad Men’ issue. At DragonSearch, we have been working on a whole introspective on old vintage advertisements in, oddly enough, our own “Mad Men” theme which has been running for quite a while. Now I have to admit that while I don’t watch Mad Men, I do have a good appreciation for most things retro and this one article (that basically advertises for ads in an upcoming issue of styled advertisements based on a TV show about advertisers – ha! say that ten times fast) says a whole lot about advertisement and marketing. What’s even more interesting is that while the article is about retro advertisements and Newsweek, this Ad Age piece says much more about marketing today. Read the rest of this entry »
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