A few weeks back, I received an email from Pinterest informing me of changes to their Terms of Use and Privacy policies. I was impressed by the notice I received confirming my membership because of the polite and unpretentious tone they took as they told me proper Pinterest etiquette – be nice and give credit to rightful owners of other pinned content by linking back to the original. Read the rest of this entry »
Online Marketing Blog
[Main Topics]
The Complete Walk-Through to Grow Your Business Online #infographic
May 6th, 2012 by Josepf HaslamBuilding off of the successful book “The DragonSearch Online Marketing Manual“, Ric Dragon and Josepf Haslam have developed a comprehensive Grow Your Business Online Infographic to guide businesses on how to grow their business online. This is a short summary … Continue reading
14 Comments »
PPC Job – Pay Per Click & Google Analytics Specialist Wanted
May 9th, 2012 by DragonSearch
Do you have experience with Google AdWords and/or Google Analytics? If you answered yes, you’re in luck because an opportunity awaits at our Kingston, NY office. We are looking for a Google Analytics/Pay Per Click guru. Required Skills You have … Continue reading
New York State SBDC Presentations on #SEO #PPC #SoMe #Web
May 18th, 2012 by Josepf Haslam
DragonSearch made three presentations to the 2012 NY State SBDC Staff Conference Josepf Haslam, Business Development for Dragon Search, conducted the Plenary Session on Tuesday morning, May 8th to present the Grow Your Business Online Infographic. You may find that document … Continue reading
Help Wanted: Web Developer
May 11th, 2012 by DragonSearchCalling for Inception-level Web Developers
Be honest: have you pwned something or someone recently? We need to talk to you. A good web developer knows that when you build an amazing website and add amazing content to it, amazing results occur. And you are an amazing web developer. You know it. Let us know it.
Help Wanted: Social Media Marketing Master for Online Marketing Company
May 7th, 2012 by DragonSearch
Engagement. The key to effective social media marketing. It’s not enough to just build followers, friends and “likes.” Getting people to interact with your clients, recommend their products, and become brand advocates… that’s the mission. And at DragonSearch, it’s our priority.
DragonSearch is a rapidly growing digital marketing firm servicing clients throughout the US. We are looking for a Social Media Marketing Master, someone passionate about how social is connecting people, companies, products and brands like never before. Is that you? Prove it. Let us know that you can take your love for social media put it to work along with your past career experience, which could include marketing, copywriting, web development, public relations, waiting tables…whatever gives you an edge to getting people engaged. Read the rest of this entry »
Sprout Social Review: Foursquare Marketing Tool for Local Companies
May 3rd, 2012 by Deidre Drewes
As the first of my forthcoming series on social monitoring tools, I want to preface this Sprout Social review with a background on how I heard about the social media management tool . As a digital marketing agency, DragonSearch has used a plethora of paid and free services to monitor the social presences of our clients. However, the one thing we were missing was a social media management tool that did everything and could be implemented ubiquitously across our client base. The word “everything” was later broken down into a spreadsheet consisting of 30 desirable features that an agency like our own would desire in a comprehensive tool.
The Power of Measuring – Babies and Marketing
April 30th, 2012 by Ric Dragon
Last night, I went to the local grocery story, and purchased a shaving soap cup, brush, and a razor, and back at home, helped my son with the shaving of his eiderdown beard and mustache. This rite of passage reminded me that 15 years ago, this lad had come into the world with measured perfection, at least according to the Apgar test. (According to his father, he required no such test. He was perfect the moment I laid eyes on him.)
In 1953, Dr. Virginia Apgar published the scoring method in which nurses examined the condition of babies at birth, and rated their condition on a scale from zero to ten. Read the rest of this entry »
Developing A Brand Voice and Market Segmentation Strategy: A Video Interview with Ric Dragon
April 24th, 2012 by DragonSearch
Engaging Brand Voice: the Social Media Clarion for Brand Marketing
Ric Dragon reminds social media marketers: this is not your father’s branding audience.
Times have changed dramatically, and business’ brand voice can no longer stand along the roadside, calling to consumers and expecting them to come. For a company interested in developing a branding strategy in social media, they want to steer the pack and get over their fear of social media. Companies need to sniff out smaller micro-markets, watch for dominant influences, and listen through the din so they can earn consumers’ trust and foster increased brand engagement. Read the rest of this entry »
Lessons from LinkLove: Link Building is Social Media Relationship Building
April 20th, 2012 by Jason WhiteSomehow it’s already been three weeks since LinkLove Boston and I’m still feeling the after-conference buzz. No, I didn’t play too much cornhole at the bar; the buzz I’m talking about is from all the advanced link building techniques and energy that happens when the SEO tribe comes together: new friendships and concepts to give thought to. I’d be naive to say that I didn’t learn anything new (I most certainly did), but for me, the biggest value was not in what I learned that was new, but rather new ways to apply the skills and tools I use already. For this reason, Wil Reynolds’ presentation on link stalking caused more than one mind explosion to happen inside my head. When implemented with thought and purpose, Wil’s techniques on building links by building relationships is sure a winner. Read the rest of this entry »
Using Pinterest for Business – Social Media Marketing Strategies
April 19th, 2012 by Jannette Pazer
Everyone’s talking about using Pinterest for social media marketing, and why not? It’s one of the fastest growing social media sites. But don’t think you can just throw any content up there to sell your products and bring traffic to your website. Current statistics say that the majority of Pinterest users are women (although more men seem to be adding to the mix as time goes on). Plus Pinterest is all about visual appeal. Not all businesses have products and services which conform to visual imagery. So how should a business add Pinterest to their Social Media Marketing Plan? Read the rest of this entry »
SEO Specialists Discuss SEO Strategy; 2012 Linklove White Hat SEO
April 19th, 2012 by Ralph Legnini
An SEO Specialist Loves High Level Linklove – How Much Can You Love A Link?
A lot – and it is real, true, passionate, never ending love!
For people in a particular field, the things that turn you on the most are usually things that the general public is often not even aware of. A professional baseball player can appreciate a fielder using the scouting report to position himself in the perfect spot to field the ball, dependent on knowing that their pitcher is about to throw an inside sinking curveball to the batter. Read the rest of this entry »
E-marketing Terminology: Internet, Web, Digital, or Online Marketing?
April 18th, 2012 by Ric Dragon
In general I look on our company’s website with pride. Every now and then, however, I wake up and feel that something is out of place or outdated, not unlike the feeling I sometimes have gazing around my living room, in fact. In the case of our home page, the plaid couch is nothing short of the central phrase describing what we do: “Internet marketing.” We fall back on “online marketing.” Many years ago, in one of the first iterations of our website, I recall the heated debate about how to describe what we do, and how finally, appeal was made to keyword research. Read the rest of this entry »
Join the DragonSearch Facebook Community
