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A light in the floor at the DragonSearch office with a dragon inside it breathing fire

A Peek Into the Dragon Life

DragonSearch recently had the privilege to move into a newly modernized historic building at 8 N. Front Street in Kingston, NY. Built in 1921, the building is listed in the National Registry of Historic Places and was the original location of the Packard Motor’s car dealership. Steel beams, cement floors, brightly painted walls, and modern lighting, make up our 19,000 square-foot space. Hidden throughout, you will find touches of the DragonSearch culture. From the glowing DragonMoon that greets you at … Continue reading

Social Media Advertising Workshop: Effective LinkedIn, Twitter & Facebook Ads

The New York Times recently published an in-depth article on Facebook ads that is a must read for any business owner. One of the biggest takeaways… if you own a business in 2014 – you should definitely be advertising on social media! Social media ads provide business owners and marketers with a unique opportunity to reach people during times when they are more likely to act on ad messages. Think about it…you are sending them messages when they are on their … Continue reading

Integrated Web Development: Building a Better Site with Design, SEO, CRO & Social

Did you ever hear the story about the SEO who tried to optimize the entire internet? She worked feverishly, day in and day out, website by website, working towards creating an internet optimized to perfection. Everyday she worked, but everyday more websites kept popping up. She simply couldn’t keep up, so she devised a plan – a plan to get designers and developers involved. Slowly, she taught them the ways of SEO, CRO and social integration and they quickly picked up on … Continue reading

Abe Uchitelle

Capture the Wind, A Social Media Metaphor for Building a Successful Strategy

August 14th, 2014 by
A drawing of a wind turbine used as a metaphor for social media strategy including branding, audience, content and conversions

It’s not unheard of, in the early stages of a conversation with a prospective client, to find myself answering the question: “How much does social media cost?” Most of us expect to use social media for free. Of course there are exceptions, such as premium accounts on LinkedIn and the trend towards paid amplification becoming the norm. By and large, however, the barrier to entry in social media isn’t the cost of the tools themselves, but the resources that are … Continue reading

Ralph Legnini

Keyword Research Helps Structure Your Website & Focus Your Content

August 6th, 2014 by
Website Structure Keyword Research Content Featured

YOU Control the Keyword Tool Back for Part 3 in the series on Keyword research. In Part 1, we explored the history of SEO keyword research and what are considered best practices for 2014. Continuing in Part 2, we went through the nuts and bolts of using the Google AdWords Keyword Planner Tool. For those following the series – now that you have some hands on experience with the functionality of this tool – we can take a step back … Continue reading

Danielle Correia

You’re Eating Bananas the Wrong Way, So Change

July 29th, 2014 by
graphic of a peeled banana

Change. It’s not something easily accepted by many. Status quo. Stability. Constants. All of these give us a familiarity that many find preferable to the chaos change can bring. But what about when change is necessary? That’s what we are dealing with, happily, at DragonSearch as growth has given us an opportunity to expand into a new office today. The move puts us in new surroundings with new sights, sounds and neighbors. I’m already seeing that many habits of mine … Continue reading

Evan Auerbach

Publisher and the SEO Side of LinkedIn

July 23rd, 2014 by

Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.

Paul Rakov

Getting the Most from Your Marketing Agency

July 17th, 2014 by
Close-up of a high five drawing

My colleague Jason White recently wrote a blog post about client-agency relationships. In it, he gave tips for what agencies can do to gain the trust of their clients. Great stuff! It’s been my experience, having spent time on both on the agency and on the client side, that how clients manage their agencies is just as important to the long-term health of their business as how the agencies perform their duties.

Corrina Stokes

Digital Marketing Internship Advice – From a Dragon Intern

July 9th, 2014 by
A stack of gold chocolate coins awarded to an intern; a purple dragon sits on top

My experience of being a Dragon Intern has been really fantastic and I have already catalogued some of what I have learned. As I finish a full year in this office, I wanted to share my experience and advice for other interns, both here at DragonSearch and elsewhere.

Jason White

7 Tips for Creating Relevant Website Audit Reports that Build Client Trust

July 2nd, 2014 by
A quote in response to a website audit showing client trust

Since making the jump from in-house to agency marketer, I have been fascinated by the intricacies of client, agency and team member relationships. As a Project Manager and Director of SEO, I am responsible for both client retention and the growth of the department. It is essential to my success, and ultimately the success of DragonSearch, to deliver superb work that extends beyond my client’s established goals, project after project, day after day. The sometimes misguided practices of the minority … Continue reading

Abe Uchitelle

Cindy Krum & Mobile Marketing Strategies – Marketology in Motion Video Interview

June 25th, 2014 by
Cindy Krum is all smiles getting ready for her Marketology in Motion interview

Finding Customers in the Decade of Mobile Video Interview with Cindy Krum, CEO of Mobile Moxie No longer in the “Year of Mobile,” us marketers are deep in the midst of what Cindy Krum, CEO of Mobile Moxie, describes as “the Decade of Mobile.” The fact is, mobile is here, it has been here, and it’s here to stay. Marketers, brands and consumers are still reacting to this new landscape and #usDragons were fortunate to have Cindy join us for … Continue reading

Ralph Legnini

How to Improve Your Website – SCORE Workshop for Small & Local Businesses Part 2

June 18th, 2014 by
Chess pieces in orange and green on a polka dot board

The Role & Importance of Content, SEO, CTA, Conversions and Analytics – Part 2 In The Role & Importance of SEO, Branding, Content Usability and Beyond Part 1, we reviewed the importance of selecting a brand name and defining your brand voice and personality. In Part 2, we dig into website content, blogging, setting up conversion tracking and more.

Danielle Correia

Missed Opportunities – Marketing and Selling Product Benefits

June 12th, 2014 by
Close-up of a bottle of silicone free shampoo

How many of us have considered that the simple act of brushing our teeth is what primarily gets the cleaning done? We squeeze that paste onto our brush at least twice a day without even thinking about it… it has become habit. That is just what Claude C. Hopkins intended when he began marketing Pepsodent.


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