DragonSearch Blog

Dear Agency: Balancing SEO Needs and Web Development Resources

DragonSearch

Dear Agency, We’re not sure that our dev team can handle the amount of recommendations you’ve made in the SEO audit. We just think it will overwhelm our team.” Best, Backlogged in Boise Dear Backlogged in Boise, With SEO, more than with other forms of digital marketing, there’s often an initial surge of tasks for the…

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Digital Marketing Spring Cleaning

DragonSearch

Spring cleaning has different a meaning for each of us. As digital marketers, it’s a great time for new beginnings. For this post, we asked our entire team to share their thoughts. Enjoy! Evan Auerbach If you’re as OCD as I am and you care about your twitter follower ratio, you’re going to love this…

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Dear Agency: Getting Results with Digital Marketing

DragonSearch

We’re introducing a new series of blog posts, where we explore some of the most common questions we get asked here at DragonSearch. They might be questions a client would ask, questions an agency partner might ask, or even questions a prospect would ask. We’re calling the series ‘Dear Agency.’ Here’s the first one; enjoy!…

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Website Easter Eggs & The Power Of Fun In Marketing

Jacques Bouchard

In a past life, some time before DragonSearch, I was included in a brainstorming session for content strategy. The topic: How can we make viral content?  What struck me most was that, initially, the meeting took a very conversational, spirited direction, but the meeting leaders quickly pulled everyone together to “get serious” about building the viral strategy….

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The Best New Digital Marketing Buzzwords

DragonSearch

In our fast-paced world, marketers seem to be creating new buzzwords at an unprecedented pace. It can be challenging to keep up on all these new terms. Fear not, usDragons have done the work for you, pulling together the latest list of trending terms. Be sure to memorize these! You’re certain to be asked about…

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Social Media Advertising for Political Campaigns

Ralph Legnini

We had a political candidate come in to DragonSearch last October 2014. Their campaign was trying everything they could think of, but the popular incumbent opponent was so far ahead in the polls, the race was already deemed over. They came to us to inquire about a last ditch effort using social media ads. Game…

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