Whenever I hear about a new social network I want to jump on it immediately and test the waters, so that’s what I did this morning after hearing the buzz about Apple’s newest venture, Ping. First off I have to thank an employee of Dragonsearch , Clayton Walter for letting me hi-jack his iTunes account for my research. Read the rest of this entry »
Welcome again to another edition of “Social Media Whiteboard Wednesdays”. This week we’re looking at the recent discussions between YouTube and major movie studios. Dragonsearch’s John Lavin discussed this issue in full detail yesterday on the DragonSearch Internet Marketing Blog but today we’re going to imagine a future where pay-per-view on YouTube already exists. Already more and more people turn to their computers for movies and television shows rather than the actual television. More importantly everyone and their mothers watch YouTube religiously whether they’re watching a teenager fall off a trampoline or watching a Discovery Channel piece. It just seems like a natural transition for YouTube to incorporate Hollywood movies. 
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Que the “bom bom” from Law & Order Special Victims Unit.
June 22nd, 2010
1600 Amphitheatre Parkway
Mountain View, CA 94043
Image Courtesy of Warner Bros. Pictures
As the PPC managers arrive at the scene of the crime, they find a bloodied and battered AdWords Report Center lying on the floor barely breathing. The culprit behind this vicious beating has left writing all over the room in which the victim lay, almost like a scene from The Shining:
“All work and no changes make Google a dull boy”
As the PPC managers leave the scene with the victim on a stretcher, they can only whisper to one another, “he’s a goner”. Read the rest of this entry »
It is being reported that Google-owned YouTube is in discussions with major movie studios to obtain pay-per-view rights to movies. The report claims that by the end of the year we could be watching full Hollywood movies on YouTube instead of clips of stupid animal tricks. This is the next step in a natural progression that started with the launch of Google TV. This is very exciting, as I have been waiting a long time to see YouTube start offering streaming movies. Read the rest of this entry »
It’s been announced that I’ll be speaking on a panel at Search Marketing Expo East 2010.
Build It Better: Site Architecture For The Advanced SEO
Think you’ve covered all the on-the-page factors to ensure better rankings? Think again. This session reviews beyond-the-basics areas you should be considering, including one of the hottest new factors to come along – speeding up your site.
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Ric Dragon, CEO, DragonSearch
Brian Piepgrass, Director of Online Marketing, Uptake.com
Ezra Silverton, President & Founder, 9th sphere
Galen Ward, Founder, Estately
If you’re looking for Facebook ‘likebase’ success, this isn’t the answer. There is no one specific answer. The thing is this; there are a variety of players out there that contribute to a strong and interactive Facebook community. From paid Facebook CPC Ads to the advantages of using embedded video as oppose to linking videos directly from YouTube, the list goes on and on. With that said, creating a Reveal Tab is a fun, creative, and outright awesome way to engage your potential ‘like’ audience (increase facebook traffic) and before North Social, I hadn’t the slightest idea how to do it and it drove me crazy. So before I start, I’d like to thank the North Social team for keeping me sane and special thanks to Chris Mottau, general manager of North Social, for suggesting Keep as a great example of a company for using their Sweepstakes tab.
This is going to be a long and informative ride folks, so buckle up. Here we go… Read the rest of this entry »
Hello once again everybody! As part of our ongoing evolution here at DragonSearch we’ve decided to do something a little bit more fun and different for those of you traveling through the search engine marketing universe. Every Wednesday I shall be portraying various social media issues through the medium of illustration. This will be better known as our “Social Media Whiteboard Wednesdays”
Well, I just happened to doodle one of my characters onto our company whiteboard one day after work. The character is a sort of an alien creature I suppose which also bears a t-shirt that reads “Market This”. My fellow dragon Clayton Walter noticed it and came up with the idea of a weekly cartoon that would depict social media content relevant to that week. The cartoon I drew this week depicts the recent launch of Facebook Places and how Foursquare might actually feel about it despite their positive feedback in interviews. What are your feelings about this and do you think Facebook Places will either have a positive or negative effect on your life?
If you want to learn more about Facebook Places and how it’s might play out into the future then you should read Allison Teetsel’s recent post about the drama between Facebook Places and Foursquare on the DragonSearch internet marketing blog. Until next time everyone, adios.
“Wow! How do you stay on top of it all?”
I’ve heard this question asked in many different ways, as a response to hearing about what DragonSearch does. And the answer points to the essence of what we’re all about – staying on top of an incredibly rapidly changing industry: online marketing. Read the rest of this entry »
photo credit: Ric Dragon
One day into it’s release, the hubbub over Facebook Places continues. The reactions range from those of Facebook fanboys who are thrilled to check out the next big thing, to angry slams coming from the privacy groups once again offended by Facebook’s developers.
At approximately 8pm EST, Facebook announced the launch of their greatly anticipated location-based product, aptly named “Places“.
At first glance, Places might seem like just another check-in service. However, Facebook CEO Mark Zuckerberg stresses that this is not the case. The purpose behind Places is threefold:
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