Marketology Blog

What is Social Schema?

Jason White

A recent question from a new hire created a ton of laughter at DragonSearch. “J, I noticed on that call [we just finished] that you kept referencing Social Schemas. I’m assuming that those are things like Open Graph and Twitter Cards, but I wasn’t sure as I haven’t heard this term before. Did you hear…

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6 Value-Adds When Hiring a Digital Marketing Agency

Abe Uchitelle

Attempting to consider your marketing strategy in the context of an hourly rate can be frightening. It’s not uncommon to hear rates of well over one or two hundred dollars-per-hour for professional marketing services, and even more for strategic planning or consulting hours. At some point you’ll consider what makes the most sense; is it…

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A Dragons Wish List for 2015

DragonSearch

  It is the time of year when predictions for the next year fly off the shelves like the Elsa doll from Disney’s ‘Frozen.’ Instead of bringing you another predictions post, we decided to share with you what #usDragons really want to see in the digital marketing industry for 2015. So here is our Wish…

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From Artist to CEO to Artist; The Evolution of a Dragon

Ric Dragon

On December 31st, 2014, I’ll be stepping down as the CEO of DragonSearch, and will be refocusing on my work as an artist. Several years ago, Eta Ivkovic, our general manager here at DragonSearch, agreed that we should leave work a little early, and attend a meet-up in Manhattan where a couple of authors were…

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Content Marketers Meet-Up

Ralph Legnini

Collaborative Space Available at DragonSearch   Kingston is located in the Hudson Valley of New York State. It has historical significance; back in the day, this river town was the first capital. The Uptown Stockade District is booming, and there have been many recent articles about NYC folk relocating to this unique and beautiful area….

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Kevin Mullett & the Role of Sales, Technology and the Conference Circuit – Marketology in Motion Video Interview

Abe Uchitelle

Interview with Kevin Mullett, Director of Visibility at MarketSnare The best career stories are those that start with someone solving a basic need to help a community of like-minded individuals. Kevin Mullett’s story began with an earnest desire to improve his community of video-game players, which ultimately turned him on to programming. Coming from a…

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A Disciplined Approach to Problem Solving

GuestDragon

In all organizations large and small, problems occur on a regular basis. Products/services priced too high, files continually missing, increased turnover, allocation of resources, competition requiring product revision, customer problems with call center, production defects, customer complaints, customer returns, etc. In order to solve any problem we must first understand the cause. Good problem solving…

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Social Media Advertising Workshop Recap

Ralph Legnini

Cutting the ribbon. The first pitch in a new stadium. The kick-off event in a renovated venue. The maiden voyage of an innovative jetliner. It was a special evening where Dragons made a statement in their new Hudson Valley production space. The message was that our digital marketing team is driven to elevate the community…

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