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Publisher and the SEO Side of LinkedIn

Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.

Getting the Most from Your Marketing Agency

My colleague Jason White recently wrote a blog post about client-agency relationships. In it, he gave tips for what agencies can do to gain the trust of their clients. Great stuff! It’s been my experience, having spent time on both on the agency and on the client side, that how clients manage their agencies is just as important to the long-term health of their business as how the agencies perform their duties.

Digital Marketing Internship Advice – From a Dragon Intern

My experience of being a Dragon Intern has been really fantastic and I have already catalogued some of what I have learned. As I finish a full year in this office, I wanted to share my experience and advice for other interns, both here at DragonSearch and elsewhere.

Jason White

7 Tips for Creating Relevant Website Audit Reports that Build Client Trust

July 2nd, 2014 by
A quote in response to a website audit showing client trust

Since making the jump from in-house to agency marketer, I have been fascinated by the intricacies of client, agency and team member relationships. As a Project Manager and Director of SEO, I am responsible for both client retention and the growth of the department. It is essential to my success, and ultimately the success of DragonSearch, to deliver superb work that extends beyond my client’s established goals, project after project, day after day. The sometimes misguided practices of the minority … Continue reading

Abe Uchitelle

Cindy Krum & Mobile Marketing Strategies – Marketology in Motion Video Interview

June 25th, 2014 by
Cindy Krum is all smiles getting ready for her Marketology in Motion interview

Finding Customers in the Decade of Mobile Video Interview with Cindy Krum, CEO of Mobile Moxie No longer in the “Year of Mobile,” us marketers are deep in the midst of what Cindy Krum, CEO of Mobile Moxie, describes as “the Decade of Mobile.” The fact is, mobile is here, it has been here, and it’s here to stay. Marketers, brands and consumers are still reacting to this new landscape and #usDragons were fortunate to have Cindy join us for … Continue reading

Ralph Legnini

How to Improve Your Website – SCORE Workshop for Small & Local Businesses Part 2

June 18th, 2014 by
Chess pieces in orange and green on a polka dot board

The Role & Importance of Content, SEO, CTA, Conversions and Analytics – Part 2 In The Role & Importance of SEO, Branding, Content Usability and Beyond Part 1, we reviewed the importance of selecting a brand name and defining your brand voice and personality. In Part 2, we dig into website content, blogging, setting up conversion tracking and more.

Danielle Correia

Missed Opportunities – Marketing and Selling Product Benefits

June 12th, 2014 by
Close-up of a bottle of silicone free shampoo

How many of us have considered that the simple act of brushing our teeth is what primarily gets the cleaning done? We squeeze that paste onto our brush at least twice a day without even thinking about it… it has become habit. That is just what Claude C. Hopkins intended when he began marketing Pepsodent.

Etela Ivkovic

How to Improve Your Website – SCORE Workshop for Small & Local Businesses Part 1

June 6th, 2014 by
Etela discussing website improvements at a workshop at SCORE

The Role & Importance of SEO, Branding, Content, Usability and Beyond – Part 1 SCORE is a national nonprofit association that focuses on assisting small businesses within their 300+ USA chapters. They help the local economy in each area, creating opportunities for folks to successfully start and grow their own business and therefore increase job creation in each area. General Manager Etela Ivkovic and Senior Project Manager Ralph Legnini had the recent pleasure to give a workshop to SCORE members … Continue reading

Abe Uchitelle

Simon Heseltine & Organic Audience Development Strategies – Marketology in Motion Video Interview

May 29th, 2014 by
Simon Heseltine and Abe Uchetelle talking about SEO

Organic Audience Development Across a Broad Spectrum Video Interview with Simon Heseltine, Head of SEO at AOL For many SEO professionals on the brand-side, a job well done means increases in traffic, conversions and revenue for your company’s website. But what if your company had multiple websites? And what if each of those websites sold ad space and relied on each and every impression as a source of revenue? Finally, what if these websites were the likes of TechCrunch, Huffington … Continue reading

James Kravic

What the Google AdWords Updates Mean for PPC Teams & Clients

May 21st, 2014 by
A screenshot showing the Google AdWords new release

On April 22nd Google officially announced exciting new features being released on the AdWords platform. The new product announcements fall under three different pillars: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. These new features will be rolled out gradually over the next couple of months. Here are our thoughts on each.

Ralph Legnini

Keyword Research in Today’s SEO World Part 2

May 14th, 2014 by

How to Get the Most Out of the Google Keyword Planner Tool In Part 1 of my series, Keyword Research in Today’s SEO World, we left off with the promise that Part 2 would cover the tool that SEO specialists have been using for years to perform keyword research. Google updated the tool during the summer of 2013, changing the dashboard and adding new features.

Jannette Pazer

How to Explain Social Media Marketing to Skeptics: An Analogy

May 8th, 2014 by
A man and women engaging at a conference booth

Recently when presenting a social media marketing strategy to a new client, the head of the organization admitted that she just “didn’t get this social media stuff.” I came up with an analogy that I knew really worked because afterwards, she said, “Ahh, I get it now. We do need to do this.” Have you had trouble explaining why social media marketing and engagement is important to your management team or to clients? I wanted to share the analogy I … Continue reading

Jason White

Website Audit Guest Lecture at NYU with SEO Jason White

May 1st, 2014 by
Tom Brady gets charged up about where a website puts its Analytics tracking code

Speaking to a room full of college students who are quickly becoming digital marketers scares the crap out of me. Not because I have to stand up in front of people and drop SEO knowledge bombs but because I know they’re gunning for my job. Despite this plausible fear, I jumped at the chance to speak to Matt Capala’s students who are a part of his Inbound Marketing Clinic and M.S. in Integrated Marketing Program at NYU. Most SEO’s I know … Continue reading


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