Archive for May, 2008

PPC Calculator

May 29th, 2008 by Ric Dragon

I decided to create a quick and easy Pay-per-click calculator. By experimenting with different variables, you’ll be able to see the range of possible outcomes. There are several variables you’ll need to input:

Cost per click – this allows you to see different profitibility scenarios based on average CPC.

Total Clicks – adjust this, along with your CPC, and you’ll see a monthly spend. I need to recreate this spreadsheet with Budget as the input, automatically showing clicks, as another way to use the sheet.

Percentage of Users Buy – Here is another place you’ll just need to make assumptions.

Average Total Purchase Amount – how much does the average user spend on this website.

See the attached Excel spreadsheet: Pay-per-click estimation worksheet

Posted in PPC Management Related, Pay-per-click | No Comments »

Local SCORE Workshop

May 19th, 2008 by Ric Dragon

I gave a workshop at our local SCORE chapter (http://www.scoreulster.org) last Wednesday – and had a blast. The room was filled with lots of entrepreneurs, both budding and established. The questions were flying like crazy. The net result was an invitation back to provide another workshop – althought this time the focus is going to be on SEO.

This workshop will cover the basics of Search Engine Optimization (SEO), and how you can effectively make changes to your website to help make your web site more prominent in the search engines. Look at Google search results…

what’s a sub listing
Company listing?
Google local
Organic vs. PPC
Yahoo – brief overview

Keyword research:

Competitive and Seed list
Intro to tools
Creating a keyword matrix

Optimizing pages

Review of page structure
Title and meta tags
Body changes
H1, H2, H3, paragraph, images, etc
Writing effective copy

Back Links

Directories
Social networks
local

Monitoring

SERP (Search Engine Rank Position)
Google Analytics
Google Webmaster review

Q&A This workshop will be taught by Ric Dragon, CEO of Oxclove Workshop and a founding partner in Dragon Search, a search engine marketing company in the Hudson Valley. www.oxclove.com and www.dragonsearchmarketing.comDate: To be announced – Fall 2008Location: To be announced

This workshop is sponsored by SCORE Chapter #533, and SUNY Ulster & Ulster Chamber of Commerce

Posted in About DragonSearch Related, Search Engine Optimization | No Comments »

To Index.htm or NOT Index.htm

May 16th, 2008 by Ric Dragon

The concensus out there is pretty clear – that using 301 redirects, its best to insure that there is not a dilution of link juice to our main directory index pages (such as the homepage, which is usually index.htm, index.html, default.htm, etc)….

But some “authorities” have been saying that all directory root traffic should resolve to the index page. As in, the actual URL up in the location bar should change, if I go from http://www.mywebsite.com to http://www.mywebsite.com/index.htm.

But try as we might, the .HTACCESS directives got so screwy with that method, that we ended up following the advice of OTHER pundits… who said that all index.htm pages should rewrite to the directory! After trying everything possible, we’ve decided that the latter is indeed best.

Posted in Search Engine Optimization | No Comments »

SEO and Information Architecture

May 12th, 2008 by Ric Dragon

I’ve yet to find a really great article on the subject, so have started jotting down some of my own ideas. I just posted an article on our sister-company’s website: http://www.oxclove.com/marketing/articles/seo-and-ia.htm

Some other resources include:

If you know of more resources, please let me know.

Posted in Ric's Corner, Search Engine Optimization | 1 Comment »

Archive for May, 2008

PPC Calculator

Local SCORE Workshop

To Index.htm or NOT Index.htm

SEO and Information Architecture

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