Archive for September, 2009

Best Buy's Major TwelpForce Flaw

September 30th, 2009 by Claudia D'Arcy

The Problem with TwelpForce, @Best Buy and Twelping

I like to watch how other companies, such as Best Buy, use social media to get their messages across. It helps me do my job as the Director of Social Media. I get ideas from them, inspiration and even if the ideas are of what NOT to do, it helps me not make the same mistakes.

Being that I don’t just talk the talk, but walk the walk of full social media interactions, this often crosses over into my personal life. I am not very good at leaving my job at the office. This also, teaches me what NOT to do at times. Best Buy, despite a major TV advertising campaign pushing for customers to ask them questions on Twitter:

Best Buy Blunders on Twitter with Major Social Media Error

best-buy-embracing-social-media-claims

They say they have embraced Social Media and they are trying.  I see that. I only say this professionally, as a message to Best Buy on how they should improve their social media outreach on Twitter.  I have experienced this personally, as a loyal, yet unhappy BestBuy customer.  From July 30th until September 27th,  I was feeling very unhappy with Best Buy.

Like many Twitter users, I tweeted about Best Buy:

tweeting-to-best-buy-1
Please note that the Tweets are sent directly to @BestBuy because I want their attention, so I am going to do more than just type them out, I am going to ensure that they see me.  I don’t recall actually seeing the TwelpForce ads at that time, so I was not looking for TwelpForce, plus TwelpForce is NOT the Brand Name, yet, it is still BestBuy.

My initial Tweets went out on 7/30 at 7:30ish pm EST. Since I didn’t get a direct and immediate result like I wanted  … you know a “hi @FauxClaud; what can we do to help you?”, I kept checking and by the AM, I was feeling really disappointed in the lack of personal response. (more…)

Tourism Blog Writing

September 29th, 2009 by Kristina

Elements of a Good Tourism Blog

A tourism blog discusses topics related to recreational, leisure and business travel.  Travel and tourism are often used in place of one another; however tourism seems to point to traveling with a purpose. So chances are these travelers “with a mission” are doing some research before their trip.  Oftentimes, they consult multiple sources when planning travel, accommodation and attractions.  The number of tourists using the Internet and tourism blogs to gather information and also book their trips is growing exponentially.  However, the most trusted source of information is still friends and family.

mohonk-view

One of my hikes at Mohonk

So what if there was a way to combine the Internet and information from real people… wait, there is!  A tourism blog lets you use your voice to (more…)

PPC Campaign Management Tactics, Bing Increasing Market Share, and the New Yahoo Search Page

September 25th, 2009 by Andy Groller

PPC Buzz of the Week – Friday 9/25/09

PPC Bid Management Overrated?

PPC Campaign Management Entrance So when I first started listening to this podcast from David Szetela at Clix Marketing I seriously felt like I was entering the ring at WrestleMania (after listening to it, let me know if you feel the same). In all honesty though, this podcast about tactics to improve PPC ROI and how PPC bid management is not nearly as important, or heavy a workload, as so many other strategies and actions is a great listen. In addition to listening to this informational interview/session, the guest speaker Brad Geddes provides slides to follow along with here .

What Bing Goes Up, Google Must Come Down

August 2009 search engine rankings were just released and Bing continues to increase market share. On the other hand, Google’s market share has continued to decrease since the launch of Bing…even if it did only decrease by 0.1% in August. Check out the rankings at Search Engine Watch.
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SEO Gets You To the Top, But Can You Handle the Pressure?

September 24th, 2009 by mark

SERP Your Mind Away

Search Engines now function as the personal oracles of many, many people.  They are the deliverers of wisdom and the filterers of nonsense—so we hope with each query and the subsequent clicks.  Their growing importance in just about every academic and professional endeavor (and everything else in between and/or outside) puts a lot of pressure on their ability to be both efficient and relevant, which makes undertakings in Search Engine Optimization all that much sweeter:  optimized content brings with it not only convenience (being on the first page of the SERP is very nice for both the website owners and the searchers) but also an aura of authority that, ideally, is well deserved (if it is not, the ruse will be discovered very, very quickly).  (more…)

Funny Google Easter Eggs Are Just The Beginning…of the End.

September 22nd, 2009 by Andrew

Google Humor Is Funny…Not Ha-ha Funny, but funny

We’ve all got ideas on how civilization will ultimately decline. I happen to know it’s going to be robots – robots and earthquakes (great band name, by the way). Funny Google easter eggs are the last shred of proof that I need. In fact, Google humor in general is another sign that the robots are winning.

Google Easter Eggs: What Are They? Should I Care? Were You Serious About the Robots?

Easter eggs are hidden features and neat little jokes snuck into everything from Google’s search results to Google Earth. (more…)

OMMA Global 2009 – Day One

September 21st, 2009 by Ric Dragon

Day one at OMMA Global was tiring, but well worth the effort.

I arrived while Magid Abram, CEO of comScore was well into his keynote speech, but caught ALL of Scott Monty, head of digital at Ford Motor.  It really sounds like Ford is embracing social media in the company for a lot more than just a marketing play.  This is an important distinction, and deserves a lot more discussion.   (more…)