Archive for November, 2009

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A War on All SEO Spammers!

November 28th, 2009 by Claudia D'Arcy

Ripping into Those Who Practice Bad SEO!

I have had it with people who are obviously attempting to do the same sort of job we do here at DragonSearch with one huge exception; they really suck at it!

Badly Done SEO Morally Offends Me

Maybe I take it too personally, but I am not a marketer, nor a public relations guru, or an advertiser. I am  a blogger, and before I was a blogger I was an internet message board junkie and forum addict. I don’t just need the internet for my job, I love the internet for the ability that it gives to people to find each other, connect and speak our truths.  I believe in the higher power of the world wide web to really change the world.seo-blog-spam

Anyway, I had just about had enough with watching other people intent on some get rich scheme abuse the power of the web for their own crass causes.  I will not sit by and allow them to go forth and commit mad acts of spam and not be held accountable for it. Every bad spammy comment on a blog makes it so much harder for anyone to trust our  hand crafted relevant comments.  Every link farm based blog wheel makes cheapens the connections of a real blog niche community. Every lousy blog pitch makes it so much harder to build a real connection and grow a relationship.

I Call Spam War!

Last week I emailed a music website to inform them that they have a lousy SEO campaign. If they are spending their budget making repetitive bad attempts at back linking a MP3 site to a wine review blog I manage, then it’s time to rethink because I deleted every one of those comments. They actually replied, but claimed that had no one doing SEO work. Really? Ok, then turn off your bots because they suck too. (more…)

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Posted in Corporate / Business Blogging | 4 Comments »

Developing Good Website Content

November 24th, 2009 by Kristina

5 Tips for Creating Valuable Website Content

So we’ve all heard the about the importance of “creating valuable website content”.  But what exactly does this mean and how does one go about doing it?  A logical starting point for developing good website content is to figure out:

  • Who are you creating your web content for?
  • What are the needs of this audience?
  • What is your central message?

Answering the questions in this order helps to maintain the focus on your audience first.  If this is your first time considering these questions, consider brainstorming all your ideas on paper and then picking out central themes.  Developing good website content involves maintaining a strong focus.  The reason is this helps to keep your web content relevant, which means your visitors’ expectations will be fulfilled when they find exactly what they’re looking for.

Now you can begin creating good website content – here are 5 tips to help you get started. (more…)

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Posted in Search Engine Optimization | 1 Comment »

SEO and Color Meanings, Along With Some Nice Hats

November 19th, 2009 by mark

The Meanings of SEO Hat Colors

This is probably already sounding like the most cliché blog post that will ever be written for the SEO world; however, it will not be (fooled you!), and I promise that there is some degree of knowledge to be obtained by gleaning the following.  You will also be pleasantly surprised at how rich SEO hat culture is, as well as at how different and diverse the color meanings are. (more…)

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Posted in Search Engine Optimization | 4 Comments »

Brace Yourself for the Best Keyword Research Tool Reviews Ever

November 18th, 2009 by Andrew

A Series Of Posts Exploring Keyword Research Services

Keyword research is the foundation for any successful SEO campaign. Poor research equals a misguided and, most likely, unsuccessful campaign.

The goal of keyword research is simple – to find what words people use to search and find information for a particular good or service on the WWW.

The trick to getting this collection of valuable keywords is to find the best keyword research tool that works for you.keyword research tools

That’s right, there’s no one “right” keyword research tool, just a bunch of “not wrong” ones

We’ve spent some time over the past several weeks looking into different keyword research services and have conclusively determined the following – damn, there are a lot of keyword research tools out there.

Seriously, the real conclusion is similarly anticlimactic – the best keyword research tool for you is the one (more…)

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Posted in Search Engine Optimization | No Comments »

The Future of Social Networking is Not What the Social Media Experts Would Have You Believe

November 17th, 2009 by Andrew

The future of Social Media needs exploration far beyond business and branding applications

I sat through a webinar recently where social media expert Guy Kawasaki gave a lengthy talk about Twitter – how he uses it; how businesses can and should use it; and little tips and tricks for maximizing your use of the social network. Shortly after the webinar ended, I followed Kawasaki on Twitter. Shortly after that, I wanted to put Kawasaki on a Kawasaki and run him straight into a wall. Before I tell you why, do me a favor – stop reading this; follow Guy Kawasaki on Twitter; and let it sit for a few minutes while I tell you about the real future of social networking. (more…)

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Posted in Social Networking Media | 5 Comments »

Why SMM is Not SEO

November 13th, 2009 by Claudia D'Arcy

As social media keeps getting more and more attention, many of our SEO management clients come to us with questions. It’s getting rather complicated because they hear about Twitter and LinkedIn and I can tell that they feel pressured to be involved, yet they don’t quite know how.  Often they want to make sure that they are represented in the latest hot new trend, but what is happens is a client contracted for SEO begins to talk about wanting SMM services.

SMM and SEO: Alike, but Differentsocial-media

Somewhere we had to draw a line that separates the two activities which really isn’t that hard because they are not the same.

Search Engine Optimizations is a huge very complicated area with many technical coding issues and checklists that all add up to helping the search engines find and rank your webpage correctly. When we manage an SEO account for a client, we are essentially building back links to their website for the purpose of increasing that pages rankings for the specified anchortext.

While essentially the goal of back linking is to get a link from a relevant site, over 18 months ago ( before social media had a real name), we also incorporated general branding and promotions. Sometimes, it’s not just a link that one ends up getting, or sometimes time is invested but there is no link, but still branding and promotions.

Social Media Marketing, however, is much simpler in many ways.  While links are great and passed links are becoming more and more important; really the idea is to just be social and active.. and links are not the only goal.

The Lines between SMM and SEO Blend

Some more social orientated profiles are included in standard SEO back linking and this is where it gets fuzzy.

Our SEO management isn’t just about creating back links to improve search engine rankings. Since we do take a more rounded approach and cover any aspects of promotion and branding which allows us to make important profiles for solid universal search results. The idea being, of course, that no matter where a potential customer was online, if they searched for one of our client on any website, by name or main keyword, they would find their way to our client’s website soon enough. Well ranking profiles on Twitter and Facebook are defiantly services that bridge the gap between SMM and SEO because of this very reason. 

(more…)

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Posted in Social Networking Media | 1 Comment »

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