Nope, this is not another rundown for how businesses can/should use social media to their advantage, nor is it an additional expose about how useful social media is for link-building efforts and reputation management. I do not know how much has been written regarding what social media means for you (me, us, etc.) as a person-or of what quality what has been written is-but I intend to make something of a reflective stab at the matter before our New Year sets in. Note that when I say person, I mean the person you are when you’re away from work and less socially wary; that is, yourself in a more ‘fundamental’ form, more or less. (more…)
Archive for December, 2009
The Most Significant News In Internet Video Marketing for 2009
December 29th, 2009 by Andy GrollerChanges In SEO For Video and Explosive Online Video Trends
It’s pretty safe to say that the future of Internet video marketing is bright. Some (*cough*BruceClay*cough) even suggest that if you don’t have video on your website, you’ll have a tough time getting the attention of search engines. In other words, online video and video search engine optimization are becoming the norm, it seems. Just how effectively you can implement SEO for video remains to be seen, but the groundwork is has certainly been laid. (more…)
A Closer Look At Google Adwords Keyword Research Tool
December 24th, 2009 by Andy GrollerA Google Adwords Overview From The User’s Perspective
Who hasn’t used the Google Adwords keyword research tools? Let’s face it, the SEO industry seeks to satiate the top dog in search – that, of course, is Google. What better way to execute Google keyword analysis than through the tool they provide (for free…which is awesome). Despite the ubiquitousness of this tool in search engine marketing, the recent introduction of a new beta version deserves a fresh Google Adwords overview. (more…)
Best Solo Travel Sites
December 22nd, 2009 by adminBeginner’s Guide to Travelling Solo
Solo travel sites are transforming the travel world. I was recently inspired after attending a lecture with Cathy Law, who has travelled to 53 countries from Laos to Yelapa, as a female solo traveler. It got me thinking about solo travel and putting together a beginner’s guide to the best solo travel sites. Seeing as solo travel is usually tied with budget travel, many of these sites are also good places to find cheap travel destinations and accommodations as well as fellow solo travelers.
First-Time Solo Traveler Sites
Below are solo travel sites that may hopefully inspire you to move forward if you have dreams of traveling solo or simply open our eyes to the power of social networking.
LonelyPlanet.com is not only an excellent place to obtain practical information and travel guides, but it also has a Going Solo forum. I just checked it and saw this exchange below:
If you’ve ever backpacked, you know that the relationships you form with fellow travelers are often for a lifetime. And sometimes, the relationships you form online can be even deeper than those formed in person when there is a common bond and more openness.
CouchSurfing.com and Hospex.net are great solo travel sites when budget is also a concern. Both these sites were actually (more…)
Postmodern SEO: The Real Deal (That Tongue Better Be In Your Cheek Again)
December 17th, 2009 by admin
This will blow your mind....
What intrigues me is that there is an interesting and very intelligent comparison of postmodernism and SEO on another blog (and it is a mere two weeks older!). I thought this post would be something of a first of its kind. Nonetheless, I intend on going into the true nature-assuming there is one-of Postmodern SEO, and not just a simple exposition. What the postmodern approach means for the entire SEO enterprise will be made quite clear in the following.
And do not worry; there is a moral at the end of this extremely strange story which shows both SEO and relativism/postmodern philosophy at their worst. (more…)
Internet Reputation Management Is Easier Than You Will Probably Admit
December 16th, 2009 by Andy GrollerProtect Your Internet Reputation In One Easy, Magical Step
Scour the web for information on Internet reputation management. Go ahead…scour. I’ll wait.
Chances are, most of what you find is lessons, tips, tricks, methods, ways and schemes to keep your digital nose clean and protect your Internet reputation. It’s all wrong. Most of what you will find are a range of approaches akin to business crisis management tactics – address immediately, suppress immediately, drown the crisis with misdirection, mask it with spin. It’s all wrong because these are all things you do after your Internet reputation takes a hit.
The best reputation management happens waaaay before the first poor review or the first snarky hit you take on Facebook. In other words, the most effective Internet reputation management strategy you have is the one that gathers dust on the shelf. (more…)
The Long Tail Value of Social Media
December 10th, 2009 by Claudia D'ArcyROI & Social Insecurity
Measuring the worth of social media continues to be a quandary. I’m not a super analytical person by nature, so the concept is not something I find fascinating. In general, I tend to value things that cannot have price tags placed upon them. I like the fluidity of social media; how one can follow a media trail and get lost or when the connections one makes today become even more valuable, suddenly, within the breath of a week. I don’t really want to put a monetary price tag on the value of a re-tweet, but sometimes, we must.
Measuring and Quantifying
What I do is hard to measure. (more…)
The Tao of Effective SEO
December 8th, 2009 by adminEffective Search Engine Optimization Explained Using Simple Tao Principles
Effective SEO like Taoism involves getting back to basics. Tao simplicity also incorporates 
nature. And it just so happens that search engine optimization deals with “natural” or “organic” search results. We begin our discussion on the Tao of effective SEO looking at how to improve the quality and quantity of traffic to your site based on some simple Tao principles….
Tao
Literally translated, the word Tao means “way”, “path” or “route”. It can be thought of as a natural flow to all of the energy and life of the universe. Heavy stuff… But for our purposes, let’s consider for a moment that your site is part of this great big cosmos that we call the internet. And this universe (aka the internet) is dynamically evolving. So how do you find (more…)
SEO Claims You Shouldn't Believe
December 3rd, 2009 by admin
She may be beautiful, but she can't help you with your SEO.
The SEO guarantees that follow this section must be read with your tongue firmly planted in your cheek. Again, the SEO guarantees that follow this section must be read with your tongue firmly planted in your cheek (this means they are unforgivably sarcastic). Now that that’s out of the way, I now can say that the real point of this post is to poke fun at the grandiose claims some SEO firms make for their clients, and to hopefully reinforce the clients’ right to investigate the quality of the organization they are considering. Here is a pair of simple rules for businesses who are ready and willing to make the wise move of incorporating SEO into their strategy for success: investigate everything about your potential business partner and draw your conclusions. (more…)
