Archive for January, 2010

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Paid Search from Apple, Google Analytics Certification, & AdWords Loophole

January 29th, 2010 by Andy Groller

PPC Buzz of the Week – Friday 1/29/10

The Sleeping PPC Giant: Apple

Think hard for a second about what could possibly bring Google to its knees and reshape the paid search landscape. First thought that came to my mind… an act of God. In all seriousness though, I couldn’t really answer this question prior to reading this post by Laurie Sullivan. If Apple would exhibit the same technological savvy with a paid search platform that it is conducting with the iPhone and iPad, the possibilities for paid search could be endless. Would it bring Google down though? Probably not right away but it would be one heck of a battle and not some 3 round fight. I’m talking Ali – Frazier, Tyson – Holyfield (minus an ear of course), and other great bouts in history. But this is all speculation at this point.

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Posted in Pay-per-click | 2 Comments »

Internet Marketing Just Got More Awesome…

January 28th, 2010 by mark

Or disturbing, depending on your view of online advertising and the technological metropolis that gave rise to it.  According to a recent study by the Kaiser Family Foundation, children ages 8 to 18 spend most of their day (7.5+ hours) utilizing a smart phone, a computer, and, of course, a television.  This means a number of things for those who have a message or product to deliver/present to the public, and indicates that the field of Internet Marketing has a very healthy future ahead—assuming nothing happens that either takes us back to the stone age, puts our fate in the hands (or jaws) of zombies, or both (which would really suck; who wants to fight zombies without guns or chainsaws?). (more…)

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Posted in Search Marketing Industry | 1 Comment »

Two Ways PPC Can Bridge the Divide with SEO and Social Media

January 26th, 2010 by Andrew

With a Little Creativity, Paid Search Ads Can Have Real Effects on Organic Campaigns

I’m brand new to the wonderful, fascinating world of Pay Per Click advertising. I was nudged from the SEO and Social Media side of things over to paid search a couple of weeks ago.  Through my experience with SEO and social media, I had grown to understand that those two disciplines and PPC were naturally opposed to each other.

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Posted in Pay-per-click | 5 Comments »

Google Ad Product Extensions: Do Searchers Care?

January 22nd, 2010 by Andy Groller

PPC Buzz of the Week – Friday 1/22/10

For another week we’re going to focus on a single PPC topic, with this one coming up as a result of some interesting statistics surrounding one of our ecommerce PPC clients. This ecommerce client has been using the new Google Product PlusBox, or Product Extensions depending on who you ask, feature for AdWords ads with some rather surprising results.

We first blogged about the Product PlusBox feature in a PPC Buzz post back in August 2009, but this feature was still in beta at that time. Since then, Google Product PlusBox has come out of beta testing and is available to all AdWords advertisers. That being said, this DragonSearch client has been using the Product PlusBox feature for a few months now and just recently we’ve begun to notice not many searchers are viewing the extension.

For reference, in order to view the product extension a user must hit the “+” sign under the AdWords ad where it states “Show Products from ….” as displayed below. Please note this is not our client.

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Posted in Pay-per-click | No Comments »

Social Media Marketing: In Its Perfect Form

January 21st, 2010 by Claudia D'Arcy

Choosing between SEO and SMM? Don’t!

Social Media is either the bane of a company’s marketing plans because they know they have to get into it and they have no idea how or social media is the new apple of their eye and said company cannot wait to jump all over it.

Business Should NOT Ignore Social Media

I’m really and truly glad to see that more and more companies are realizing that social media is not just a new fad and probably something that they should be considering. After all, not only is it job security, but I honestly know that anyone who is trying to ignore Social networking with the hope that it will fade out is going to really be hurting their business.  While it was only last week that traffic analyst firm Hitwise shows a clear graph demonstrating what was heard last year at the #140Ctitter Conference in NYC that  social networking sites have surpassed the traffic search engines receive. (more…)

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Posted in Social Networking Media | 3 Comments »

Click to Call Google Mobile PPC Ads

January 15th, 2010 by Andy Groller

PPC Buzz of the Week – Friday 1/15/10

We’ve decided to take a slight deviation from the normal buzz worthy topics to focus on one single PPC related topic this week: the coming attraction of click to call mobile phone ads.

As of today there is no information on the Inside AdWords blog about this upcoming release, but below you’ll find the information I received just last week from Google.

Coming Soon: Click-to-Call in Ads on Mobile Devices with Google AdWords

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Posted in Pay-per-click | 1 Comment »

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