Archive for February, 2010

What Do Social Media Privacy Concerns And Your Insurance Rates Have In Common?

February 23rd, 2010 by Andy Groller

Well, Your Last Tweet May Have Jacked Up Your Home Insurance

Please Rob Me. Wait, hold on. PleaseRobMe.com. That’s more like it. In the new era of social media privacy concerns, the folks at ForTheHack pretty much exposed popular/next-big-thing Foursquare (the location-based, social media…ummmm, game, I guess) as a giant “Please Loot Me Silly” target on your house or apartment.

PleaseRobMe.com cleverly takes the updates of the Foursquaring masses and repurposes them as “opportunities” to access an empty abode. For example, let’s say Bob announces on Foursquare that he is at the grocery store. Well, Carl sees that and knows now that Bob ain’t home – he’s cruisin’ the produce section. That’s a potentially empty home/apartment that is now a target.

social-media-orivacy-concerns (more…)

Hudson Valley Social Media Mavens Meetup

February 21st, 2010 by Etela Ivkovic

Social Media Phenomenon Takes over the World

Social media mavens meetup in Kingston organizer Ric Dragon The social media phenomenon has been spreading like wildfire around the world tearing down borders, distances and barriers unimaginable before. The passion for social media can pull together masses of people from around the globe.

Do you live and breathe social media or just wonder about it? You would be surprised how many people in your community are involved with social media. The world has become even smaller thanks to social media. You can build relationships with people at the furthest point of the globe and know more about them than the people who live and work just around the corner from you. Or you might know about some local social media users but have never met them before.

This is what inspired my boss Ric Dragon, CEO of DragonSearch Marketing, and KJ McIntyre, from JMC Marketing Communications & PR, to organize the Hudson Valley’s first Social Media Meetup in Kingston, NY.

The 1st Social Media Mavens Meetup in Kingston, New York

It is time to put faces behind the icons, said KJ and Ric, and the Hudson Valley Social Media Mavens Meetup was born. (more…)

Monitoring Social Media Using Radian 6

February 19th, 2010 by Claudia D'Arcy

Taking theRadian6 Webinar Training and Appling it to Real Search

One of the questions we get often and something we fiercely recommend to everyone whether they become our clients or not, is that they must monitor the social media sphere to see what people are saying.

Now at Dragon Search are we pretty uniquely blessed, that we can still assign a real person to every account and because we are so hands on, we can have a human based monitoring in place. It’s not perfect, but it does allow us to not only keep an eye on everything, but gives us those unique opportunities to respond and engage in the conversations for a complete online marketing social strategy .

Still, we know that as both DSM and the medium of social media grows, that our human touch will not be able to keep up with real time and so we have spent considerable time looking at the various monitoring tools. Generally, the industry has declared the proven winner: Radian6 as the most comprehensive monitoring tool about.

Radian 6 Webinars for Training

Now, I have usually prided myself in being able to figure out most programs through simple trial and error. I like being self taught. However, despite being the best monitoring tool on the market, I had to admit and realize that whoever worked on the programming and usability of Radain6 does not share the same logic as myself. That’s not to say that they are wrong, but I could not figure out how to navigate the inner workings on my own, so I have registered and sat through a training webinar today.

Hence, before I forget what my notes mean, I am determined to play within the dashboard that confuses me and get a handle on this tool.  As with all things I test, I use my very familiar “litmus” and return to the world that I know best; adoption issues on the web. (more…)

The Yahoo and Microsoft Search Alliance

February 18th, 2010 by Andy Groller

PPC Buzz of the Week for Friday 2/19/10

When the agreement between Microsoft and Yahoo was first announced back in July 2009, I had offered my opinion, insight, etc into how this could affect the landscape of PPC in this post. For the last 7 months both corporations have been at the mercy of the US Department of Justice and European Commission in approving this agreement. That is until today.

The Yahoo and Microsoft Search Alliance, or Microhoo as it was called a few months ago, finally achieved regulatory clearance in both the US and EU. Did they really have to call it The Yahoo and Microsoft Search Alliance, though? I kind of see the concept they’re going for in terms of not making it look like one company is better than the other, in addition to giving off the perception they’re joining forces to do combat with Google. In all honesty it has a little too much Soviet Union feel to the name though, but in the end it is probably better than Microhoo. (more…)

Google Social Circle

February 17th, 2010 by Ric Dragon

When we sat around the camp fire about a year ago and imagined what the future of search would be about, we had this idea that our search results could be influenced by what our social circle was caring about.  This would bring more relevance to our searching, right?  It wouldn’t just be Google’s algorithm spitting out what it thought was right. (more…)

Let’s Give Them Something to Yelp About

February 16th, 2010 by Danielle Correia

Yelp for Business Owners: New Check-In Feature

Combining local reviews with social networking, Yelp has been striving to achieve the perfect balance of legitimate commentary with the gratification of engaging in an online community.  Yelps new check-in feature ups the ante for business owners. For competitors like Foursquare and Gowalla, who have about 300,000 users jointly, as compared to Yelps 200 million plus users, this feature is certainly something to Yelp about.

(more…)

Monkeyluv and Facebook

February 16th, 2010 by Ric Dragon

In his book “Monkeyluv : And Other Essays on Our Lives as Animals” (Scribner, 2005), Robert Sapolsky explains how it is that gambling is so addictive.  Surprisingly, its not the winning part of the process – but the anticipation of winning. Brain waves go wild. And if the odds of winning are closer to 50/50, the wilder the anticipation brain waves. If the odds are too stacked against you, the anticipation factor is diminished.

OK, so how is it that Facebook and Twitter are SO addictive to so many of our milieu? Whats the anticipation of pay-off.  Perhaps my wall on Facebook today is an example.  Its my birthday, and I’m getting loads of well-wishes.  Talk about pay-off!  In Twitter, perhaps the pay-off is getting retweeted?  Maybe its enough payoff to be spoken to, to have your existence aknowledged.  Now, I might be a bit of a nerd-geek, but I’m not that desperate for attention, and I doubt if the nerd/geeks I consort with are that desperate!

Perhaps the pay-offs in social media are the interactions.  Lets call them “chits”.  We give chits AND receive them. It would be interesting if Mr. Sapolsky or one of those other scientists with very expensive equipment would check that out.  If we marketers knew a bit more about those pay-offs, we might be able to create interactions that were more satisfying to our community.

By the way, check out the book Buyology to learn how marketers HAVE hooked people up to the MRI’s and Catscans to learn about the effectiveness of advertising.

Locally Social and Socially Local

February 15th, 2010 by Ric Dragon

We’ve coached many local businesses to embrace social. In fact, I have a personal quixotic vision to see our own business community go really social. But it’s a bit like when telephones first came to the county, when about half thebusinesses had them, and half didn’t. The telephony-enhanced folks said they were the best things since sliced bread, while the tin-can-and-strings bunch said they just didn’t see what all the fuss was about.  I see the same thing going on with social media.  (more…)

New Google Quality Score Realizations, New Yahoo Search Ad Features, and Reasoning Behind AdWords Ad Extensions

February 12th, 2010 by Andy Groller

PPC Buzz of the Week – Friday 2/12/10

Y!our Ads

According to this article from AdWeek.com, Yahoo unveiled two new search ad features this week: Y!our Ads and Yahoo Search Assist ads. Essentially, Y!our Ads (nice play on words/grammar by the way) takes into account a user’s search history and serves text ads based upon that history rather than displaying ads only when specific search phrases are entered into the Yahoo search function. The other “unveiled” feature is integrating ads into the Yahoo Search Assist feature (shown below).

(more…)

The Philosopher’s Stone of Link Building: Universal Formulas

February 11th, 2010 by admin

A Link Builder's Dream....

Have I suddenly discovered the best SEO strategies ever through revelation?  No, I have not.  Moreover, I probably wouldn’t tell you if I did (can you say trade secret?).  I do have a thing or two to say, however, about this quest we marketers are on to formulate the best, most flexible SEO strategies and link building campaigns; that is, generalizing our tactics so that they are useful in every situation.  Having a handy-dandy formula may make us confident and give us a sense of security when addressing a new client, but it is ultimately not for the best.  Here is why.  (more…)



Ready to Get Started? Have Questions?

NYC 212-929-7716     Kingston, NY 845-383-0890

©2010 DragonSearch

URL for RDF/RSS 1.0 feed http://www.dragonsearchmarketing.com/feed/rdf/ URL for RSS 0.92 feed http://www.dragonsearchmarketing.com/feed/rss/ URL for RSS 2.0 feed http://www.dragonsearchmarketing.com/feed/ URL for Atom feed http://www.dragonsearchmarketing.com/feed/atom/