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From Artist to CEO to Artist; The Evolution of a Dragon

Ric Dragon

On December 31st, 2014, I’ll be stepping down as the CEO of DragonSearch, and will be refocusing on my work as an artist. Several years ago, Eta Ivkovic, our general manager here at DragonSearch, agreed that we should leave work a little early, and attend a meet-up in Manhattan where a couple of authors were…

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Semiotic Pie

Ric Dragon

Friend and marketer Ty Sullivan questioned the relevancy of this Capital One ad. He suggested there was marketing disconnect. I, on the other hand, think the ad is, if not the work of an advertising genius, pretty clever.

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Punishing Customers

Ric Dragon

How we deal with children has changed dramatically since my youth, and if you were to believe the stories of our parents, even more so since their day.  The paddles hanging behind my teachers’ desks had one-inch holes drilled across the surface, and when asked why, we were told so that the paddle moved more…

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You’re OK, Now Let’s Make Change

Ric Dragon

As a young couple in the 70’s, my parent’s library consisted of a closet bookshelf. I developed my love of reading by carefully studying the pages of the Manual of the Medical Department of the U.S. Navy, Jansen’s History of Art, Kahil Gibran’s The Prophet, and I’m OK, You’re OK, by Thomas A Harris MD….

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Why You Need Social Media Strategy

Ric Dragon

In the course of my job, I often study the social media goings-on of major brands. I mean, I really dig in and study what they do. I’ve discovered some companies doing a superb job, like Maersk , Sony Professional, Cisco , and the Ritz-Carlton. Too often, though, I find brands thrashing about without a…

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The Complete Social Media Community Manager’s Guide

Ric Dragon

The role of “Community Manager” in technology goes back to the late ‘90’s, when many organizations recognized that they needed some help in managing their online discussion boards and other Internet-related communications.  By 2001, it had become a more common job title, used at organizations like Weight Watchers and Consumer Reports. Fast forward twelve years…

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Ric Dragon Guest Posts

Ric Dragon

I’ve been writing a few guest posts on other blogs this past year. To me, a fair amount, although my friend Lisa Barone heartily scoffed at the number. I’m fortunate to be able to make this a central part of my job! By the way, the list below is a List.ly list. I’ve written a…

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Pins of Desire

Ric Dragon

When Tim Sander’s speaks to a room of people, he evokes the preachers of the southern Baptist church.  That might in part be due to the slight southern drawl he adopted from his childhood home of Texas and the speaking cadence he may have heard in those churches, but his message is also that often…

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Web Development Tip: Logos Up Front:

Ric Dragon

There are many social media sites in which when a user tags a web page, the system looks for images on the web page to use as a featured image.  You can see this in effect when you link to a web page in Facebook – you are then free to choose an image on…

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