Photo of Ric Dragon

DragonSearch Core Values

Ric Dragon

We’ve had time lately to work on some of our organization thinking… including the drafting of our core values.  We’ve spent some good time discussing these – and believe that none can be taken away and still retain our identity. There are human endeavors that take away from the world, others that neither add nor…

Read More
Photo of Ric Dragon
storytelling-books-brands-featured-11-01-13

Books on Storytelling and Brands

Ric Dragon

Storytelling. An age-old practice of sharing information, stories and historical perspective across generations. Today, social media has risen as effective storytelling outlet that brings people, businesses, even cultures closer together. Many books have been written about the art of storytelling. Using listl.ly, I have highlighted some of my favorite books on the subject. If you…

Read More
Photo of Ric Dragon
pogo-possum-featured-11-01-13

Brand Equity and Social Media: An Opossum’s Tale

Ric Dragon

Imagine a desert island occupied by no more than twenty people.  They are living in their own little village.  Over time, one of the inhabitants finds that their skill at tanning opossum skins is more and more valued, so others are willing to bring fish and breadfruits to the tanner.  Over time, the tanner has…

Read More
Photo of Ric Dragon
apgar-160-featured-11.5.13

The Power of Measuring – Babies and Marketing

Ric Dragon

Last night, I went to the local grocery story, and purchased a shaving soap cup, brush, and a razor, and back at home, helped my son with the shaving of his eiderdown beard and mustache.  This rite of passage reminded me that 15 years ago, this lad had come into the world with measured perfection,…

Read More
Photo of Ric Dragon
social-marketology-featured-11-01-13

Fear and Loving in Social Media

Ric Dragon

Fear and Loving in Social Media Why Social Media Changes the Way Brands do Business Ric Dragon urges marketers to accept that the locus of control over brand identity has shifted. Today, brand entities are becoming cooperative concepts owned and maintained by companies and consumers. Rather than view this shifting social media landscape as loss…

Read More
Photo of Ric Dragon
google-logo-colors-featured-11-5-13

Google Logo Colors: What Would Come Next?

Ric Dragon

Trying to Second-Guess the Color of the Google Logo from Existing Data One of the favorite games of SEO’s is to figure out what Google is thinking based on the data available.  We create tests, analyze patterns, and even carefully review Matt Cutts’ videos backwards, seeking hidden messages.  In that tradition, DragonSearch has embarked on…

Read More