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google-new-partner-badge-featured-11.5.13

DragonSearch Joins the Google Partners Program

Paolo Vidali

Today, DragonSearch is proud to announce that we are now part of the all new Google Partners program. Google Partners replaces the Google Certified Partner badge for AdWords management agencies, and introduces a new comprehensive partnership with vigorous quality standards. The program evaluates each partner’s customer care history, use of advertising best practices, account performance,…

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billboard-63978_640-featured-11.5.13

Everything You Need to Know About Enhanced Campaigns

Paolo Vidali

On July 22nd, Google transitioned all AdWords campaigns to the new Enhanced Campaign format, which includes search, display and remarketing campaigns. This change affects anyone with an AdWords account, whether campaigns are active, paused or even deleted. This is one of the most significant campaign shifts in recent years, and it was announced without soliciting…

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Landing Page Optimization: How to Create Effective Landing Pages

Paolo Vidali

After our successful Advanced SEO workshop at Webgrrls International in NYC this winter, DragonSearch has been invited back to give a workshop on landing page optimization. I’ll be presenting on LPO and how exactly to create effective landing pages for your business, whether lead generation or e-commerce is your goal. Those at the workshop in…

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