Digital Branding

Photo of Jacques Bouchard
A red Easter egg with the Konami code spilling out of it

Website Easter Eggs & The Power Of Fun In Marketing

Jacques Bouchard

In a past life, some time before DragonSearch, I was included in a brainstorming session for content strategy. The topic: How can we make viral content?  What struck me most was that, initially, the meeting took a very conversational, spirited direction, but the meeting leaders quickly pulled everyone together to “get serious” about building the viral strategy….

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Web Development Tip: Logos Up Front:

Ric Dragon

There are many social media sites in which when a user tags a web page, the system looks for images on the web page to use as a featured image.  You can see this in effect when you link to a web page in Facebook – you are then free to choose an image on…

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DragonSearch Core Values

Ric Dragon

We’ve had time lately to work on some of our organization thinking… including the drafting of our core values.  We’ve spent some good time discussing these – and believe that none can be taken away and still retain our identity. There are human endeavors that take away from the world, others that neither add nor…

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Product Branding & Brand Recognition in the Digital Age

Kevin Kerr

Are We Living in the End of Advertising? Julian Sanchez thinks so: Imagine that, for nearly any product consumers encountered, some kind of aggregate rating—based on whatever criteria the individual has determined are most important—would simply appear, with minimal effort. Simply looking at an aisle of products—or even passing shops on the street—I might effortlessly…

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Mashable Meetup NYC

Ric Dragon

There are upsides to being 90 miles north of Manhattan (like lower rent, beautiful mountains) and downsides– like if you want to socialize with a room full of over 30 fellow social media geeks, you have to make a schlep.   But when we heard about the Mashable meetup, we dusted off the EZpass, filled up…

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An Open Invitation: Ric Dragon Presents Local Social Media

Allison Gray Teetsel

UPDATE: Regretfully, the November 18th meeting of the Hudson Valley Chapter of the BMA has been cancelled.  We apologize for any inconvenience that this may cause. Are you a small business owner or marketer in the Hudson Valley? Have you been wondering how you can maximize the benefits of social media? We’ve got some great…

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Setting Up Family Social Media Policy Rules

Claudia D'Arcy

Setting Up Family Social Media Policy Rules Creating a Family Social Media Policy: part 3 So, you believe now that you NEED to have a Family Social Media Policy and you have finished the Steps to ensure that your Family Social Media Policy is a success, now it’s time to actually making the Social Media…

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Steps Towards Creating a Family Social Media Policy

Claudia D'Arcy

Creating a Family Social Media Policy: part 2 Now that I have convinced you that you are a bad parent and the lives of your loved ones will be ruined in Creating a  Family Social Media Policy: part 1, we shall look at the beginning steps.  As with all things parenting related, creating a family social media…

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