Integrated Digital Marketing

Photo of Caitlin Boroden
Google Tag Manager Fundamentals

Google Tag Manager Fundamentals: A Review

Caitlin Boroden

If you haven’t heard,  Google Tag Manager’s popularity is soaring. The free service allows you to easily and efficiently collect data from your website and mobile app through the use of tags – a process that (except for a single snippet of code immediately after the <body> tag of your website) requires adjusting minimal code. Digital…

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Step-by-step Google Tag Manager tutorial.

Click Text Event Tracking – GTM V2 Made Simple

Jacques Bouchard

  With medium- and large-sized companies, digital marketing is typically driven by two forces: the ideal, and the workaround. Sometimes, we’re given the freedom (and budget) to power through a challenge with the perfect solution. More often, however, we inherit hardware and a CMS that, despite its quirks and limitations, isn’t going anywhere anytime soon. In addition we…

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A list of digital marketing tactics being cleaned up with a broom

Digital Marketing Spring Cleaning

DragonSearch

Spring cleaning has different a meaning for each of us. As digital marketers, it’s a great time for new beginnings. For this post, we asked our entire team to share their thoughts. Enjoy! Evan Auerbach If you’re as OCD as I am and you care about your twitter follower ratio, you’re going to love this…

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A tag cloud showing new digital marketing buzzwords

The Best New Digital Marketing Buzzwords

DragonSearch

In our fast-paced world, marketers seem to be creating new buzzwords at an unprecedented pace. It can be challenging to keep up on all these new terms. Fear not, usDragons have done the work for you, pulling together the latest list of trending terms. Be sure to memorize these! You’re certain to be asked about…

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Photo of Danielle Correia
An example of bumper stickers

Persona Identification Using Bumper Stickers

Danielle Correia

What is your first childhood memory of stickers? Was it when your teacher gave you a gold star on your arithmetic test because you got 100%? Was it trading Garbage Pail Kids with the neighbor down the street? Was it your first car or guitar case that was plastered with them? Whether stuck to a…

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Photo of Abe Uchitelle
A drawing depicting the value of a digital marketing agency

6 Value-Adds When Hiring a Digital Marketing Agency

Abe Uchitelle

Attempting to consider your marketing strategy in the context of an hourly rate can be frightening. It’s not uncommon to hear rates of well over one or two hundred dollars-per-hour for professional marketing services, and even more for strategic planning or consulting hours. At some point you’ll consider what makes the most sense; is it…

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