Protect Your Internet Reputation In One Easy, Magical Step
Scour the web for information on Internet reputation management. Go ahead…scour. I’ll wait.
Chances are, most of what you find is lessons, tips, tricks, methods, ways and schemes to keep your digital nose clean and protect your Internet reputation. It’s all wrong. Most of what you will find are a range of approaches akin to business crisis management tactics – address immediately, suppress immediately, drown the crisis with misdirection, mask it with spin. It’s all wrong because these are all things you do after your Internet reputation takes a hit.
The best reputation management happens waaaay before the first poor review or the first snarky hit you take on Facebook. In other words, the most effective Internet reputation management strategy you have is the one that gathers dust on the shelf. (more…)
