Archive for the ‘Pay-per-click’ Category
April 8th, 2010 by Andy Groller
This is the question that randomly popped into my head this morning while getting ready to head into the office. Maybe it was the dull razor I was forced to use for shaving or maybe I’m just weird and think about PPC related topics every second of the day, but in any case it is quite a thought provoking topic.
Please keep in mind before reading any further that I do not encourage the following ideas and behaviors, nor do I think they are even legal.
My initial thinking on how to get two ads for the same business on a Google search page is as follows. (more…)
Tags: AdWords, google ads, google search
Posted in PPC Management Related, Pay-per-click | 3 Comments »
April 5th, 2010 by Andy Groller
Google Has Plans For iPad Awesomeness
The buzz surrounding Apple’s release of the iPad is ubiquitous. After shedding the embarrassment suffered after announcing the new mobile device’s name (evidenced here, here and here), it seems as if iPad sales are off to a good start with first-day sales breaching 300,000. At $500 a pop for the lowest priced unit, that’s….well, that’s a ton of dough (actually, tons of dough).
(more…)
Tags: google adwords, ipad
Posted in PPC Management Related, Pay-per-click | No Comments »
March 19th, 2010 by Andy Groller
PPC Buzz of the Week for Friday 3/19/10
Approximately two weeks ago Yahoo finally released a desktop application for its paid search interface, similar to 
Google AdWords Editor and Microsoft adCenter Desktop. Personally, I’ve been waiting for Yahoo to do this for the past year so I was psyched when I received an email saying the application was now available.
Now that all of the Big 3 in terms of paid search have desktop applications, it’s only reasonable to compare each one against the other two. Seeing as the Olympics ended a few short weeks ago, I thought it would be appropriate we do the competition between these three desktop applications Olympic style. So without further ado, let the games begin. (more…)
Tags: adcenter desktop, adwords editor, yahoo search marketing desktop
Posted in PPC Management Related, Pay-per-click | 2 Comments »
March 5th, 2010 by Andy Groller
PPC Buzz of the Week for Friday 3/5/10
Due to the 2 feet of snow we received up here in the Hudson Valley last week, plus about 2 and a half days without power, the Buzz took a little detour last week right up to Lowe’s to find a generator. In any case, I wanted to focus solely on conversions and the sheer importance behind identifying and tracking them when it comes to PPC.
Conversion, as defined by Google AdWords help center is “when a user completes an action on your site, such as buying something or requesting more information.” This is all fine and good from Google’s perspective, but let me take a step back for a moment and let you in on a little secret as to what a conversion is from the perspective of both an advertiser and PPC manager. (more…)
Tags: conversion tracking, ppc conversions, website conversions
Posted in PPC Management Related, Pay-per-click | 2 Comments »
February 18th, 2010 by Andy Groller
PPC Buzz of the Week for Friday 2/19/10
When the agreement between Microsoft and Yahoo was first announced back in July 2009, I had offered my opinion, insight, etc into how this could affect the landscape of PPC in this post. For the last 7 months both corporations have been at the mercy of the US Department of Justice and European Commission in approving this agreement. That is until today.
The Yahoo and Microsoft Search Alliance, or Microhoo as it was called a few months ago, finally achieved regulatory clearance in both the US and EU. Did they really have to call it The Yahoo and Microsoft Search Alliance, though? I kind of see the concept they’re going for in terms of not making it look like one company is better than the other, in addition to giving off the perception they’re joining forces to do combat with Google. In all honesty it has a little too much Soviet Union feel to the name though, but in the end it is probably better than Microhoo. (more…)
Tags: adCenter, search alliance, yahoo and microsoft search alliance
Posted in PPC Management Related, Pay-per-click | 2 Comments »
February 12th, 2010 by Andy Groller
PPC Buzz of the Week – Friday 2/12/10
Y!our Ads
According to this article from AdWeek.com, Yahoo unveiled two new search ad features this week: Y!our Ads and Yahoo Search Assist ads. Essentially, Y!our Ads (nice play on words/grammar by the way) takes into account a user’s search history and serves text ads based upon that history rather than displaying ads only when specific search phrases are entered into the Yahoo search function. The other “unveiled” feature is integrating ads into the Yahoo Search Assist feature (shown below).
(more…)
Tags: ad extensions, display advertising, google quality score, yahoo search ads
Posted in PPC Management Related, Pay-per-click | No Comments »
February 5th, 2010 by Andy Groller
PPC Buzz of the Week – Friday 2/5/10
I usually highlight some noteworthy topics, posts, and other industry information within the PPC Buzz every week. So I decided to push these ideas to the back burner for one week and focus on something a little more upbeat and creative: how an internet marketer knows they’ve been in PPC way too long. I must admit that I got this idea from several Tweets I’ve seen lately, so I’ll try to give as much as credit as possible to any that I saw come through my Twitter feed. That said, below are just some of the many ways in which PPC consumes our lives as PPC specialists….
(more…)
Tags: content networks, display ad builder, impression share, ppc humor, ppc industry, ppc jokes
Posted in PPC Management Related, Pay-per-click | No Comments »
January 29th, 2010 by Andy Groller
PPC Buzz of the Week – Friday 1/29/10
The Sleeping PPC Giant: Apple
Think hard for a second about what could possibly bring Google to its knees and reshape the paid search landscape. First thought that came to my mind… an act of God. In all seriousness though, I couldn’t really answer this question prior to reading this post by Laurie Sullivan. If Apple would exhibit the same technological savvy with a paid search platform that it is conducting with the iPhone and iPad, the possibilities for paid search could be endless. Would it bring Google down though? Probably not right away but it would be one heck of a battle and not some 3 round fight. I’m talking Ali – Frazier, Tyson – Holyfield (minus an ear of course), and other great bouts in history. But this is all speculation at this point.
(more…)
Tags: apple ppc, average cost per click, click through rate, google analytics certification, google analytics test, ppc ethics, unethical ppc
Posted in PPC Management Related, Pay-per-click | 2 Comments »
This is the question that randomly popped into my head this morning while getting ready to head into the office. Maybe it was the dull razor I was forced to use for shaving or maybe I’m just weird and think about PPC related topics every second of the day, but in any case it is quite a thought provoking topic.
