Archive for the ‘Search Engine Optimization’ Category

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The Tao of Effective SEO

December 8th, 2009 by admin

Effective Search Engine Optimization Explained Using Simple Tao Principles

Effective SEO like Taoism involves getting back to basics.  Tao simplicity also incorporates yin-yang2nature.  And it just so happens that search engine optimization deals with “natural” or “organic” search results.  We begin our discussion on the Tao of effective SEO looking at how to improve the quality and quantity of traffic to your site based on some simple Tao principles….

 

Tao

Literally translated, the word Tao means “way”, “path” or “route”.  It can be thought of as a natural flow to all of the energy and life of the universe.  Heavy stuff…  But for our purposes, let’s consider for a moment that your site is part of this great big cosmos that we call the internet.  And this universe (aka the internet) is dynamically evolving.  So how do you find (more…)

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SEO Claims You Shouldn't Believe

December 3rd, 2009 by admin
She may be beautiful, but she can't help you with your SEO.

She may be beautiful, but she can't help you with your SEO.

The SEO guarantees that follow this section must be read with your tongue firmly planted in your cheek.  Again, the SEO guarantees that follow this section must be read with your tongue firmly planted in your cheek (this means they are unforgivably sarcastic).  Now that that’s out of the way, I now can say that the real point of this post is to poke fun at the grandiose claims some SEO firms make for their clients, and to hopefully reinforce the clients’ right to investigate the quality of the organization they are considering.  Here is a pair of simple rules for businesses who are ready and willing to make the wise move of incorporating SEO into their strategy for success:  investigate everything about your potential business partner and draw your conclusions. (more…)

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Developing Good Website Content

November 24th, 2009 by admin

5 Tips for Creating Valuable Website Content

So we’ve all heard the about the importance of “creating valuable website content”.  But what exactly does this mean and how does one go about doing it?  A logical starting point for developing good website content is to figure out:

  • Who are you creating your web content for?
  • What are the needs of this audience?
  • What is your central message?

Answering the questions in this order helps to maintain the focus on your audience first.  If this is your first time considering these questions, consider brainstorming all your ideas on paper and then picking out central themes.  Developing good website content involves maintaining a strong focus.  The reason is this helps to keep your web content relevant, which means your visitors’ expectations will be fulfilled when they find exactly what they’re looking for.

Now you can begin creating good website content – here are 5 tips to help you get started. (more…)

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Posted in Search Engine Optimization | 2 Comments »

SEO and Color Meanings, Along With Some Nice Hats

November 19th, 2009 by admin

The Meanings of SEO Hat Colors

This is probably already sounding like the most cliché blog post that will ever be written for the SEO world; however, it will not be (fooled you!), and I promise that there is some degree of knowledge to be obtained by gleaning the following.  You will also be pleasantly surprised at how rich SEO hat culture is, as well as at how different and diverse the color meanings are. (more…)

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Posted in Search Engine Optimization | 4 Comments »

Brace Yourself for the Best Keyword Research Tool Reviews Ever

November 18th, 2009 by Andy Groller

A Series Of Posts Exploring Keyword Research Services

Keyword research is the foundation for any successful SEO campaign. Poor research equals a misguided and, most likely, unsuccessful campaign.

The goal of keyword research is simple – to find what words people use to search and find information for a particular good or service on the WWW.

The trick to getting this collection of valuable keywords is to find the best keyword research tool that works for you.keyword research tools

That’s right, there’s no one “right” keyword research tool, just a bunch of “not wrong” ones

We’ve spent some time over the past several weeks looking into different keyword research services and have conclusively determined the following – damn, there are a lot of keyword research tools out there.

Seriously, the real conclusion is similarly anticlimactic – the best keyword research tool for you is the one (more…)

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The 2012 Prophecy: Optimization Of The Worst Kind

November 5th, 2009 by admin

December 2012-The Holiday Season We Won’t Forget

The 2012 prediction is going to give rise to one hell of a Christmas time during that year, but not for the reason so many people with death wishes believe-or hope for.  Indeed, if there is any Christmas that is going to be disappointing for these individuals, it will be that of 2012.

But this is not a post that will be directly dealing with the fictitious nature of the 2012 prophecy (you can find plenty of factual refreshments at NASA’s website, particularly the scientist David Morrison who ‘specializes’ in dealing with this, well, nonsense).  It will deal with another kind of ‘dark side’ of SEO (and search engine use in general) that bears a striking resemblance to the adage “Falsehood flies, and the truth comes limping after” by Jonathan Swift. (more…)

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Posted in Search Engine Optimization | 2 Comments »

SEO and Reputation Management

October 22nd, 2009 by admin

The Ethics Of SEO Services

The Wise Donkey

The Wise Donkey

SEO and ethics might seem like too lofty a subject matter, and/or sound like I’m trying to be more profound than I actually am.  The latter is definitely true, although I do not think there is anything wrong with considering what SEO might mean for a business’s reputation, for that is sort of the whole point to begin with, essentially.

For instance, what if the SERP of your brand is littered with, well, unfriendly opinions about you; and you, of course, want to do whatever you can to diminish those opinions; that is, hide them in some way or get them removed completely.  I would like to think that these options respectively correspond to a low path and a high path in dealing with negative feedback.  Fortunately, it is possible to have the two converge into a practical, ethical middle.

(more…)

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Creating a Goal for Your Website

October 14th, 2009 by admin

The Lost Art of Goal Setting

It’s 10 PM…Do you know the Goal of Your Website?

Ok so maybe this is not the way the commercial went, however this is an important question to be asking ourselves. Your website’s goals are unique to your site.  Sometimes there are several goals that you’d like to achieve with your site.  So what’s the hardest part about goal setting?  I’d say it has to do with the dreaded p-word…prioritizing!

Step-by-Step Process To Develop a Goal for Your Website

Whether you are creating a website now or are working with one already in existence, you create your website to assist you in some way.  Perhaps you’d like to develop your brand online.  Or maybe you have a great product.  It’s also possible that you’d like to use your website to generate leads.  Or you might have created your website with the intention of improving ROI. Your site is a crucial tool in planning your Internet marketing campaigns and goals.

A well-created goal takes into account several factors.  Here’s a simple process for (more…)

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Posted in Search Engine Optimization | 2 Comments »

SEO Gets You To the Top, But Can You Handle the Pressure?

September 24th, 2009 by admin

SERP Your Mind Away

Search Engines now function as the personal oracles of many, many people.  They are the deliverers of wisdom and the filterers of nonsense—so we hope with each query and the subsequent clicks.  Their growing importance in just about every academic and professional endeavor (and everything else in between and/or outside) puts a lot of pressure on their ability to be both efficient and relevant, which makes undertakings in Search Engine Optimization all that much sweeter:  optimized content brings with it not only convenience (being on the first page of the SERP is very nice for both the website owners and the searchers) but also an aura of authority that, ideally, is well deserved (if it is not, the ruse will be discovered very, very quickly).  (more…)

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Posted in Search Engine Optimization | 1 Comment »

Funny Google Easter Eggs Are Just The Beginning…of the End.

September 22nd, 2009 by Andy Groller

Google Humor Is Funny…Not Ha-ha Funny, but funny

We’ve all got ideas on how civilization will ultimately decline. I happen to know it’s going to be robots – robots and earthquakes (great band name, by the way). Funny Google easter eggs are the last shred of proof that I need. In fact, Google humor in general is another sign that the robots are winning.

Google Easter Eggs: What Are They? Should I Care? Were You Serious About the Robots?

Easter eggs are hidden features and neat little jokes snuck into everything from Google’s search results to Google Earth. (more…)

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