Archive for the ‘Search Marketing Industry’ Category

Google’s Wonder Wheel Is A Great Visual Keyword Research Tool

March 9th, 2010 by Andrew

Making a name for itself as a niche-busting keyword research tool

I have to admit, I was completely unaware of Google’s Wonder Wheel keyword research tool until fairly recently. It made its debut almost a year ago in May 2009 as part of Google’s new Search Options suite – “a collection of tools that let you slice and dice your results and generate different views to find what you need faster and easier,” according to the search giant.

With these fairly new Search Options, you can chop your search results up into several different segments – from recency to geographic location. Of course, we’re interested in Google’s Wonder Wheel for the purposes of aiding us in keyword research.

Google’s Wonder Wheel – “A graphical representation of related search terms”

That describes the tool in a nutshell. Basically, it’s a way to find more terms related to your original search term. What’s cool is the manner in which it displays and the interactivity with which you can expand your Wonder Wheel-ing.

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Let’s Give Them Something to Yelp About

February 16th, 2010 by Danielle B. Correia

Yelp for Business Owners: New Check-In Feature

Combining local reviews with social networking, Yelp has been striving to achieve the perfect balance of legitimate commentary with the gratification of engaging in an online community.  Yelps new check-in feature ups the ante for business owners. For competitors like Foursquare and Gowalla, who have about 300,000 users jointly, as compared to Yelps 200 million plus users, this feature is certainly something to Yelp about.

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Using Offline Advertising For Long-Term Search Engine Ranking Boost

February 9th, 2010 by Andrew

Google’s Personalized Search Results & Other Links Between On- and Offline

SEOMoz posted recently about how “Personalization of Google Results Creates a Huge Advertising Opportunity.” As usual, Rand Fishkin is on to something.

Essentially, the concept involves using offline (or traditional advertising mediums) to tell people to take a specific action online. In this case, Fishkin suggests that directing viewers/listeners to Google a brand name that will “bias” future related search results towards that brand. And it’s all possible thanks to Google’s personalized search results – the now default search mode where expressions of brand preference or brand affinity “influence” future searches in favor of the brand’s domain. (more…)

Why I Heart WordPress Blog Software for Content Management

February 2nd, 2010 by Danielle B. Correia

wordpress-blog-content-management-logo

I never thought it would happen but it has, I have officially fallen in love with WordPress.  Yes, those of you around me that have been talking about how great it is, can now sit back and revel in fact that I am finally admitting it.  I wave my little white flag as I type.  My obsession has gotten so bad that, perhaps I need to start a WP Anonymous group.  I know there are others of you are out there, enthusiastically popping into the back-end of your admin panel, seeing what other exciting plugins and new widgets you can add to your site.

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Internet Marketing Just Got More Awesome…

January 28th, 2010 by mark

Or disturbing, depending on your view of online advertising and the technological metropolis that gave rise to it.  According to a recent study by the Kaiser Family Foundation, children ages 8 to 18 spend most of their day (7.5+ hours) utilizing a smart phone, a computer, and, of course, a television.  This means a number of things for those who have a message or product to deliver/present to the public, and indicates that the field of Internet Marketing has a very healthy future ahead—assuming nothing happens that either takes us back to the stone age, puts our fate in the hands (or jaws) of zombies, or both (which would really suck; who wants to fight zombies without guns or chainsaws?). (more…)

Wordze Keyword Research Tool – Silly Name, Lackluster Results

January 12th, 2010 by Andrew

Wordze Keyword Tools Are Simple, Basic And Not Really That Awesome

Check around the blogs and review sites and you’re bound to see dozens and dozens of glowing reviews about Wordze – the self-proclaimed “King of Keywords.” I can sum up Wordze in two words: affordable and….OK, just one word.

wordze-logo

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