Welcome again to another edition of “Social Media Whiteboard Wednesdays”. This week we’re looking at the recent discussions between YouTube and major movie studios. Dragonsearch’s John Lavin discussed this issue in full detail yesterday on the DragonSearch Internet Marketing Blog but today we’re going to imagine a future where pay-per-view on YouTube already exists. Already more and more people turn to their computers for movies and television shows rather than the actual television. More importantly everyone and their mothers watch YouTube religiously whether they’re watching a teenager fall off a trampoline or watching a Discovery Channel piece. It just seems like a natural transition for YouTube to incorporate Hollywood movies. 
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Archive for the ‘Video Marketing / SEO’ Category
Google and Youtube Movies, Coming to a Monitor Near You
August 31st, 2010 by John Lavin
It is being reported that Google-owned YouTube is in discussions with major movie studios to obtain pay-per-view rights to movies. The report claims that by the end of the year we could be watching full Hollywood movies on YouTube instead of clips of stupid animal tricks. This is the next step in a natural progression that started with the launch of Google TV. This is very exciting, as I have been waiting a long time to see YouTube start offering streaming movies. (more…)
Video Search Engine Optimization, Oh No You Didn’t
July 14th, 2010 by Danielle CorreiaThere have always been and will increasingly be terminology confusion in the online marketing field. Everyday there are new ideas, innovation concepts and cutting-edge technologies on the horizon, and search and social marketers are in a constant uphill run to absorb the latest trends and lingo.
Add all of that with the need to explain what we do to people outside of the industry, and it becomes very important for us to attempt to keep it simple. Some of my favorite misconceptions are:
- online marketing is easy and anyone can do it
- your website is all you need
- online marketing is a scam
MysteryGuitarMan, Media, and the Control of Talent
June 16th, 2010 by Ric Dragon
As of today, I’m the owner of not one, but three drum sets. While I did my share of ‘mama-daddies’ and ‘paradiddles’, I’m only an amateur drummer at best, and the drums the legacy of my father, who had been a really great drummer. As a child, he was selected to perform on the Ted Mack Amateur Hour. Prior to one show, Ted Mack took a group of the talents to meet his predesessor Major Bowes at the latter’s estate. Evidently, Bowes had an oversized model railroad, and that was the one detail that stuck with Dad.
A small detail of history… (more…)
The Secret for Link Building
February 10th, 2010 by adminLink Building Secrets: The Intangible Element
Here’s what you probably already know about the link building process…
We set forth creating unique valuable content on a site and start building relevant links to promote this content in order to bring more traffic to your site. Throughout the link building process, we incorporate elements of SEO in order to make it easier for visitors and search engines to find you.
Here’s what you may not know about the link building process:
Oftentimes we forget that there is an intangible aspect to the link building process. It is this incorporeal element that can be considered the secret (more…)
The Most Significant News In Internet Video Marketing for 2009
December 29th, 2009 by Andy GrollerChanges In SEO For Video and Explosive Online Video Trends
It’s pretty safe to say that the future of Internet video marketing is bright. Some (*cough*BruceClay*cough) even suggest that if you don’t have video on your website, you’ll have a tough time getting the attention of search engines. In other words, online video and video search engine optimization are becoming the norm, it seems. Just how effectively you can implement SEO for video remains to be seen, but the groundwork is has certainly been laid. (more…)
What Can We Learn from Balloon Boy?
October 16th, 2009 by Claudia D'ArcyViral Marketing Gone Wrong, or Horribly Right?
Like all too many people, the afternoon and early evening hours of October 15th, I was rather worried and obsessed about the status of the Balloon Boy situation.
“Hey, there is a 6 year old kid floating in a homemade balloon over Colorado!”
The earliest utterances of a co-worker in the office (who picked it up on Facebook from a friend posting it) became an afternoon of fitting in work between refreshing my Twitter search feed and resulted in channel hopping when I was home and close to the news channels.
As a mother of two troublesome children only slightly older than Balloon Boy, I could relate all too well to the panic and worry that this own parents could have (would have / should have) been experiencing. I bristled when people criticized their parenting on Twitter because really; the two kids were only playing in their own yard and that the yard had a filled homemade space balloon was only slightly odd. I tried to ignore the calls of a publicity stunt for either Disneys “Up” Movie or the Wife Swap show; after all, if real, then the child could have really been in harm’s way and this story could have had a fatal and tragic ending. (more…)
Internet Video Marketing: The video SEO basics
June 10th, 2009 by Ric DragonVideo search engine optimization is like a kid going through puberty – weirdly awkward, unsure and growing like hell
The first song MTV ever played was “Video killed the radio star.” Well, depending on who you talk to, video might just be ready to kill again.
Internet, online, or web video marketing…whatever you want to call it, it’s banging on the door. The thing is, it seems like no has figured out which key opens that door.
When it comes to viral online video marketing, YouTube is a radical game changer, but can it survive with what amounts to a choose-your-own-adventure business plan? Quality video cameras are so cheap to make now, even your crappiest of crappy cell phones shoot decent footage. But do people respond to more polished, produced video or lower-quality, grittier footage? Traditional organic SEO techniques prove quite effective when it comes to optimizing web pages through text-based meta-data and page content, but will search engine optimization for video actually work? Video SEO tips
