I was introduced to cigarettes at a very young age. Yes, in the womb like most kids my age, but I don’t actually remember that. What I do remember is when I would wake up in the early morning and see my Dad light up his Salem cigarette. He was a pretty hardcore smoker. My Mom on the other hand, only busted out her stale, “I only buy a pack of Marlboro’s a year,” for special occasions, i.e. family gatherings and events. I remember at one of these parties, my Aunts talking about how cigarettes curb your appetite and help you digest food after a meal. So early on I believed that cigarette smoking was good for you because it helped to keep the pounds off. Read the rest of this entry »
Cigarette Advertising: Strike Up a Lucky and Show Me Those Guns
February 14th, 2012 by Danielle Correia
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Facebook Sponsored Stories: Your Future Facebook News Feed
February 9th, 2012 by Henry Blaufox
In high school economics, I was taught there are two ways to ration – by queueing and by price. It appears that Facebook will apply the same lesson for users’ news feeds, marketing promotions and sponsored stories. Read the rest of this entry »
Customer Service Experience: Make the Impossible Possible
February 3rd, 2012 by Ric Dragon
Sometimes I’m utterly amazed at how some large businesses are unable to fix bad customer experiences. I’m sharing this story, not to browbeat my cell phone company, but to talk about the root problem. Read the rest of this entry »
Wanted: The Next PPC and Google Analytics Guru
February 1st, 2012 by DragonSearch
Do you love numbers and statistics? Do you enjoy finding the proverbial needle in the haystack when looking at a mound of data? Are you a creative thinker who excels at writing and researching too?
If you answered yes to all, you’re in luck because an opportunity awaits encompassing all of these aspects and more. Read the rest of this entry »
DragonSearch Online Marketing eBook is Nominated for Small Business Trends Award
January 31st, 2012 by DragonSearch
This year, the small business online marketing eBook written by Ric Dragon & published in November through McGraw Hill, “The DragonSearch Online Marketing Manual” has been nominated for the business book awards! Read the rest of this entry »
Schlitz Beer & Sexist Advertising in Vintage Beer Ads
January 27th, 2012 by John Lavin
I think this ad found at Bored Panda is hilarious. I wonder what this man would have done if his wife HAD burned the beer! Again we see a beer ad where a woman is being subjugated to a cook/bartender. He looks professional with his black suit and tie and she looks like his happy servant. There is certainly an element of sexist advertising here and it seems many vintage beer ads play on this. It’s as if the marketers are expecting men to drink beer and then act like jerks to their wives. Or is it the other way around? Were men so out of line in this era that marketers targeting their sexism?
Value Proposition in Online Marketing: It’s About Service & Approach
January 26th, 2012 by DragonSearch
The following is a guest post from Freda L. Thomas, MBA
It’s a jungle out there, with every widget and doodad being sold throughout the internet. The approach you take when connecting with your online community should clearly describe the difference between your company and the competition and the reason why a customer should choose your product or service instead of another. Read the rest of this entry »
Vintage Ads and Social Media Marketing – Using Positive Emotional Associations
January 25th, 2012 by Jannette Pazer
Vintage ads always surprise us when they elevate terribly unhealthy products to levels of importance on par with the best things in life. When I first took a look at this vintage cigarette ad from L&M, my first impression was that the baby was going to be subjected to second hand smoke and in those days the public didn’t realize that it was dangerous to your health. Other tobacco advertisements even used endorsements from physicians! But when I read the copy on the ad “When a cigarette means a lot…” it seemed pretentious of L&M to compare smoking a cigarette to as much meaning as taking a family portrait of mother and child that will be a lasting memory for as long as they live. Read the rest of this entry »
Continuing on the Path to On-Page Optimization Nirvana
January 24th, 2012 by Kevin Kerr
In part I of Reaching On-Page Optimization Nirvana, I argued how simple keyword stuffing regularly fails to generate positive results when optimizing a web page, and in fact often causes the overall quality of the content to suffer. Instead of naive keyword research that is focused around query volume, I argued for an approach that takes into account the broader goals of a company’s web-presence and integrates those goals into the website’s overall design. In this post, I’ll discuss further ways of exploring these ‘lexical neighborhoods’ to deliver the most effective keyword research. Read the rest of this entry »
Television and Children: Benefits of Television & Motorola
January 23rd, 2012 by Ryan L Waterman
With most of the vintage ads we have written about, we have disagreed with what the ad is saying, or trying to portray. I’ve always been one to go against popular opinion and this ad about television and children from Motorola is no exception. Being practically raised by television, I completely agree with Motorola that television can benefit your children. Besides, who doesn’t want the best? This ad says that when you own a Motorola, “you know you own the best.” Read the rest of this entry »
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