Let me be the first to say it’s been a while since my last blog post, but to my defense I was on vacation in Mexico and thankfully did not have any random PPC thoughts during that time.
Anway, on Tuesday Google announced a new AdWords feature that could eventually become a “game changer” in the realm of PPC: AdWords Campaign Experiments. This blog post on the Inside AdWords blog provides some very basic information on what exactly Adwords Campaign Experiments is, but the best way to get a feel for how powerful this feature could possibly be for improving your campaigns can be found here. It is important to note that this feature is currently limited to only those advertisers who submit a form with their Client ID, not MCC.
An Overview of AdWords Campaign Experiments
Have you ever wondered what effect changing your Max CPC for a single keyword would have on clicks, click through rate, average position, and conversions while avoiding possible seasonality issues or other “shocks” that may affect performance from week to week and month to month?
Well ladies and gentleman, Google has taken a giant step towards helping you answer this burning question. Essentially, AdWords Campaign Experiments allows you test changes in keyword level bids, new keywords, and new placements during the same time period as your current settings. For a more in-depth explanation here are three examples: (more…)
