A few weeks ago, Google finally announced the release of its new rigorous certification program through various emails and this blog post. My response to this? It’s about time.
There are too many individuals and some agencies out there that simply pass the old basic AdWords certification test and think they can perform wonders on any PPC account. Well guess what, it takes more than just passing a basic test to have a firm grasp on the ins and outs of an AdWords account and more so strategizing towards improving performance based off of data from the account in question. Am I saying I’m all-knowing when it comes to PPC? Absolutely not and I don’t think I will ever be able to say that because of the ever changing facets and game that is PPC. (more…)
