PPC Buzz of the Week – Friday 8/21/09
Welcome PPC specialists, advertisers, enthusiasts, and blog readers. Each week, DragonSearch will be posting the PPC Buzz, a collection of hot topics around the PPC world that can aid in optimization, change the PPC game, or simply be interesting. So without further ado, let’s get to the PPC Buzz of the week!
Microhoo… Strategies to prepare you for the newly agreed Microsoft and Yahoo deal.
As we reported in our blog post Yahoo and Microsoft Agreement – It’s Impact on PPC, Microhoo as it’s being called will change the face of the paid search arena in the near future. With Bing’s search engine market share increasing and the integration of Yahoo paid search into Microsoft adCenter occurring in a little over a year, InhouseSEM.com has prepared 5 PPC Strategies to Prepare for Microhoo, which you can read here. There is no doubt these strategies can get you started in easing the inevitable transition of your Yahoo Sponsored Search campaigns into adCenter. I especially favor the idea of starting to pull Yahoo reports ASAP so you can gauge how the transition will affect your adCenter performance. I’m sure plenty more questions will arise once more information is known about exactly what will be occurring in this transition, but until then you should begin following these 5 basic strategies.
