PPC Buzz of the Week – Friday 1/29/10
The Sleeping PPC Giant: Apple
Think hard for a second about what could possibly bring Google to its knees and reshape the paid search landscape. First thought that came to my mind… an act of God. In all seriousness though, I couldn’t really answer this question prior to reading this post by Laurie Sullivan. If Apple would exhibit the same technological savvy with a paid search platform that it is conducting with the iPhone and iPad, the possibilities for paid search could be endless. Would it bring Google down though? Probably not right away but it would be one heck of a battle and not some 3 round fight. I’m talking Ali – Frazier, Tyson – Holyfield (minus an ear of course), and other great bouts in history. But this is all speculation at this point.
