As social media keeps getting more and more attention, many of our SEO management clients come to us with questions. It’s getting rather complicated because they hear about Twitter and LinkedIn and I can tell that they feel pressured to be involved, yet they don’t quite know how. Often they want to make sure that they are represented in the latest hot new trend, but what is happens is a client contracted for SEO begins to talk about wanting SMM services.
SMM and SEO: Alike, but Different
Somewhere we had to draw a line that separates the two activities which really isn’t that hard because they are not the same.
Search Engine Optimizations is a huge very complicated area with many technical coding issues and checklists that all add up to helping the search engines find and rank your webpage correctly. When we manage an SEO account for a client, we are essentially building back links to their website for the purpose of increasing that pages rankings for the specified anchortext.
While essentially the goal of back linking is to get a link from a relevant site, over 18 months ago ( before social media had a real name), we also incorporated general branding and promotions. Sometimes, it’s not just a link that one ends up getting, or sometimes time is invested but there is no link, but still branding and promotions.
Social Media Marketing, however, is much simpler in many ways. While links are great and passed links are becoming more and more important; really the idea is to just be social and active.. and links are not the only goal.
The Lines between SMM and SEO Blend
Some more social orientated profiles are included in standard SEO back linking and this is where it gets fuzzy.
Our SEO management isn’t just about creating back links to improve search engine rankings. Since we do take a more rounded approach and cover any aspects of promotion and branding which allows us to make important profiles for solid universal search results. The idea being, of course, that no matter where a potential customer was online, if they searched for one of our client on any website, by name or main keyword, they would find their way to our client’s website soon enough. Well ranking profiles on Twitter and Facebook are defiantly services that bridge the gap between SMM and SEO because of this very reason.
