Google Analytics

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Step-by-step Google Tag Manager tutorial.

Click Text Event Tracking – GTM V2 Made Simple

Jacques Bouchard

  With medium- and large-sized companies, digital marketing is typically driven by two forces: the ideal, and the workaround. Sometimes, we’re given the freedom (and budget) to power through a challenge with the perfect solution. More often, however, we inherit hardware and a CMS that, despite its quirks and limitations, isn’t going anywhere anytime soon. In addition we…

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8 Google Analytics Custom Reports for AdWords E-Commerce Success

Andy Groller

Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical…

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The Importance of Tracking Site Search in Google Analytics

Andy Groller

How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really…

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Google Analytics Apps Gallery & New AdWords Reports

Andy Groller

Just the other day Google made two announcements regarding Google Analytics: 1. The launch of its Google Analytics Apps Gallery 2. The soon to be released new AdWords reports in Google Analytics Although on the surface these two announcements seem relatively small to say Google Remarketing or Search Funnels, both could have relatively long term…

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Using Google Analytics For Online Forms Quality Control

Andy Groller

Form Error Rate Used To Calculate Form Effectiveness I’m a huge fan of Google Docs. I’ve fully adopted it as my work processing tool, to make spreadsheets and, more recently, to create forms that I can easily embed on a website. That made Tomasz Lewandowski and the Bluerank team’s recent post on the Google Analytics…

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PPC Effect on Ecommerce: Immediate or Down the Road?

Andy Groller

In the PPC business you learn something new every day. Whether that new knowledge just rolled off the production floor or has been out there some time with you just finding out about it now, every tool and piece of data can ultimately help a client. Something that has likely been around for awhile is…

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