Three Basic Principles to Help Relieve those Social Media Stresses
With a swelling 2 billion tweets per month, a swarm of over 400 million active Facebook users, and 24 hours of fresh video being uploaded onto YouTube each minute of every day, it comes to little surprise that Social Media is the talk of the town — nor a surprise that everyone and their mother wants to employ it.
I am no expert, not yet, but I think I can help. I recently assisted Ric Dragon, Executive CEO of DragonSearch, as he presented to B2C businesses the 15 Days to Social Media Fitness. His presentation was on point — full of enthusiasm and gripped with rich and useful content. He just has a certain presence about him — an entertainer’s quality — that really captivates an audience. As the presentation drew to a close, we packed up and grabbed some grub. It didn’t occur to me at the time — it wasn’t until the drive home — but throughout lunch, and for the better part of the day, these successful business owners were coming to me, the intern, for advice on how to better grip Social Media. And like any ambitious twenty-one year old predisposed to the digital world, the words came flowing. For a second it was overwhelming and I had to take a step back. (more…)

