Using Twitter, JetBlue Succeeds in Humanizing Its Brand
JetBlue on Twitter has seen great success since its inception. The @JetBlue twitter network has 1.2 million followers. JetBlue follows about 120,000 of these fans. The concept of an airline being able to interact with its passengers in real time is one that was just waiting for the right tool to emerge that would enable this to happen. Think about all the times that you were stuck in the airport or looking for airfare promotions. If only there was a quick solution. JetBlue on Twitter offers just that.
JetBlue on Twitter has managed to gain followers through its remarkable customer service and positive brand reception, but how has this helped in this down economy? The main reason why JetBlue on Twitter has been so successful is that it enables JetBlue to carry out targeted (more…)
