Measuring Social Media is a bone of contention for many
Perhaps the difference of opinions in how to measure Social Media boils down to our background. All business majors are taught the importance of quantifying your marketing efforts through measurements such as ROI in order to economically justify the effectiveness of these efforts. Then along comes Social Media Marketing and suddenly business and marketing professionals are forced to delve deep within the reserves of our brain to access all that we absorbed while sitting through economics, finance, marketing and statistics classes and apply this knowledge to quantify social interactions. That’s a tall order if you ask me. “A tall order” – hold that thought…
Doesn’t part of the whole “college experience” involve acquiring skills other than those defined as purely academic? What about the all-important Social Skills? Just because you get a 1600 on your SAT (2400 now), does this mean that you will become an instant success upon leaving college and entering the real world? Or course not. But the SAT doesn’t measure social skills.
