Measuring the ROI of Social Media Traffic to Facebook
The bane of Social Media is a constant state of developing metrics. While still the industries favorite buzzword, social media must constantly prove its value and worth by climbing the slippery slope of ROI.
It’s a hard enough task, but many clients are spoiled by the relatively clean value of PPC and even the measurable results of SERP rankings that SEO can provide. They want the same kinds of proven value from social media, but like a rebellious teen, social media isn’t fitting so nicely into that prescribed ROI box.
Developing Social Media Metrics with Google Analytics
A few weeks ago, I went on a quest for a new Holy Grail of Social Media. Overheard at a webinar that was being used for training at the DragonSearch offices, my ears perked up when one of the participants mentioned “Google analytics on a Facebook Fan page”. Could I finially have a clear method of measuring true Social Media ROI? . (more…)
