When it comes to staying on top of the ever-changing world of Pay Per Click it is nearly impossible to keep up to date on the latest PPC news, findings, features, and other PPC paraphernalia. There are many vehicles great PPC information can be found in, but perhaps the greatest two resources are blog posts and Twitter updates from fellow PPC folk. These two types of resources not only provide advice and experience from real life PPC’ers (unlike newspaper articles from say the New York Times, which is still worthwhile in its own right) but they give a sense of humanity behind them thus making the information provided within each resource that much better.
Imagine for a second reading a blog post that has no personality and is simply dribble talking about the latest greatest AdWords extension. Sure you’re interested but is it really going to keep your attention long enough to get the writer’s thoughts, ideas, experience? Probably not. Compare this to a blog post from Alex Cohen or Brad Geddes and immediately you’ll see a difference and be more likely to take that information and apply it to your own PPC work. (more…)
