PPC Buzz of the Week – Friday 9/25/09
PPC Bid Management Overrated?
So when I first started listening to this podcast from David Szetela at Clix Marketing I seriously felt like I was entering the ring at WrestleMania (after listening to it, let me know if you feel the same). In all honesty though, this podcast about tactics to improve PPC ROI and how PPC bid management is not nearly as important, or heavy a workload, as so many other strategies and actions is a great listen. In addition to listening to this informational interview/session, the guest speaker Brad Geddes provides slides to follow along with here .
What Bing Goes Up, Google Must Come Down
August 2009 search engine rankings were just released and Bing continues to increase market share. On the other hand, Google’s market share has continued to decrease since the launch of Bing…even if it did only decrease by 0.1% in August. Check out the rankings at Search Engine Watch.
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