quality score

Photo of John Lavin
fridge-featured-11-5-13

3 Novice Mistakes of the PPC DIYer and How to Fix Them

John Lavin

Now and then, clients will come to us and ask us to fix their PPC campaigns.  (We simply assume that by “fix them” they mean they just want more conversions.)  They tried doing it themselves, but hadn’t seen any return.  It seems a lot of do-it-yourselfers think that PPC is simplistic and runs on its…

Read More
Photo of John Lavin
google-adwords

Google Adwords, Numbers, and Stats

John Lavin

In the PPC world, numbers are everything.  I use numbers and percentages in almost every optimizing decision.  Numbers help me to determine which ad is more successful, what to bid on certain keywords, and when to adjust bids, just to name a few ways numbers aid PPC specialists.  So when numbers contradict one another, it…

Read More
Photo of Andy Groller
explosion-featured-11-5-13

Google Instant: FAQs Straight from Google

Andy Groller

So a little over a week ago the world stopped turning for a few minutes and Twitter almost literally blew up with the hastag “Google Instant”. As most everyone has probably heard by now, Google fully released its new feature titled Google Instant which basically updates search results automatically, both paid and organic, as a…

Read More