Posts Tagged ‘Sara Lee Brand’

Social Media Fail Equals Success

December 23rd, 2009 by Claudia D'Arcy

Sara Lee and the Perfect Cake Story

I’m going to completely contradict myself.

I am not at all a violent person and don’t ever really intend on pushing ill will towards anyone, but I do believe in venting as a healthy release of emotions.  Maybe you have noticed that when I get annoyed with particular brands that fail to live up to my expectations, I do what I do best which is research them online, abet sometimes in a stalking kind of way, and demand that they right their current injustices.

Social Media Flaws

Yes, I do tend to be more critical of companies that are trying their hand at various social media outreaches and fail (cough:cough:best:buy:fail:twelp:force:cough), but I also use that research to look at them from both the perspectives of a SMM consultant and specialist and then also, from a user experience, since I am both. Usually, it is an attempt by a brand to approach social media in a way that shows huge fault lines and mistakes, which I like to learn from. Better their mistakes than mine!

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