Google’s Personalized Search Results & Other Links Between On- and Offline
SEOMoz posted recently about how “Personalization of Google Results Creates a Huge Advertising Opportunity.” As usual, Rand Fishkin is on to something.
Essentially, the concept involves using offline (or traditional advertising mediums) to tell people to take a specific action online. In this case, Fishkin suggests that directing viewers/listeners to Google a brand name that will “bias” future related search results towards that brand. And it’s all possible thanks to Google’s personalized search results – the now default search mode where expressions of brand preference or brand affinity “influence” future searches in favor of the brand’s domain. (more…)
