or How to get the Best Value Out of Your Social Media Budget

You know that you can’t ignore this social media thing any longer; it’s just not going away. Or maybe you really think you can pretend that Twitter is just a cute cartoon like bird, but your boss is all gung ho and you job is on the line. In either case, you know it’s time to know whether or not you want a public page, a community page, a cause, or a personal profile on Facebook. You break out in a cold sweat just thinking about it, so you hire another agency to help you navigate through your first social media campaign.

Proving the Value of Social Media

No matter who’s idea it is, there is probably someone in your company who cares about what this whole newfangled social experiment thing is going to cost them and what they can expect to get back for their investment.  Someone always has the job to ask about how to measure the ROI of social media. Sometimes, you job might be to answer to him. That’s a bummer.

The problem is that many companies have had trouble identifying what they WANT from social media before they jump right on in. It’s even harder sometimes to explain to the guy who cares about the money that no Twitter is not just some silly cartoon bird and having 100 new followers is a good thing. Of course, it has little value to him. He’s thinking Looney Toons.  (more…)