Form Error Rate Used To Calculate Form Effectiveness
I’m a huge fan of Google Docs. I’ve fully adopted it as my work processing tool, to make spreadsheets and, more recently, to create forms that I can easily embed on a website.
That made Tomasz Lewandowski and the Bluerank team’s recent post on the Google Analytics blog all that more interesting for me. Using Analytics, you can measure the quality of an online form on your site. At first glance, I thought that was pretty cool – forms are an important channel through which businesses and non-profits gather information or measure levels of interest among site visitors. Then, I started thinking of the implications of knowing whether your online form was actually working.
